Direct response marketing expert Diane Conklin likes to remind business owners of the difference between sales and marketing using this analogy:
It's always easier to sell if you offer the fish instead of the fishing pole.
Marketing is the ability to create an opportunity and a desire ... Views: 650
Business owners across any and every industry are constantly on the lookout for effective (and cheap) ways to market their products and services online. Looking beyond the inundated world of advertising many have found the email newsletters or ezines to be one of the best, inexpensive online ... Views: 643
The field of information marketing has opened doors to limitless opportunities for lucrative online, home-based businesses even as the global economy takes a nosedive. Now, more than ever mindful entrepreneurs are finding ways to package their expertise of information into convenient forms such ... Views: 1876
The information marketing industry is fueled by the ever-increasing pressure and limitation of time. Consumers want information, methods and strategies provided in a quick and convenient form. Information marketers do that, and they make loads of money because the demand is there.
The key is ... Views: 709
The field of information marketing has opened doors to limitless opportunities for lucrative online, home-based businesses. Yet, according to the Small Business Association more than half of all new businesses still continue to fail. There are many reasons why new businesses fail to succeed. But ... Views: 637
After becoming burned-out as a business consultant who was maxed out on time, I determined that I would never significantly increase my income without taking on additional clients. This meant I had to hire more employees. Realizing that I had neither the time nor energy to make that happen, I ... Views: 620