As a consultant to women in professional and service businesses, one of my primary objectives is to explore your greatest asset--YOU--because therein lies one of the big keys to your success.
This exploratory process reveals hidden assets (I call "gems") that can be used in your branding, ... Views: 942
In today¡¦s tough economy when those employed by mid and large size corporations are fretting about losing their jobs, small businesses can benefit and start positioning themselves for bigger opportunities for when the economy is once again flourishing.
As larger companies are closing doors, ... Views: 590
What's in a word?
How about your entire business?
Capturing the essence of what your business offers and what you represent to your clients in a single word is hard to do, yet that word is the very foundation upon which your business and marketing will be based. That word should reflect what you ... Views: 527
As a women entrepreneur or small business owner, growing your business is one of the biggest challenges you’ll face. Because of women’s unique make-up, we tend to ignore assets or opportunities that might help offset challenges as well as defray costs. For example, as women business owners, we ... Views: 673