“Mobile Marketing” is nothing but using mobile as the medium for marketing communication purposes. It can also be described as the distribution of messages through wireless networks. The Mobile Marketing Association (MMA) defines Mobile Marketing as, “the use of wireless media in a cross-media ... Views: 604
Sending targeted and opt-in text messages is the hot new way followed by most of the companies to engage with their prospects and customers. Any business can execute SMS campaigns, with complete SMS tracking and SMS reporting to reach their subscribers whenever they’re available no matter where ... Views: 496
We are now in a world where internet revolution is slowly getting replaced by mobiles. Mobile marketing techniques really emerged when mobile telecommunication and internet started to converge. Mobile phones, being considered as 7th mass media have opened a wider horizon to the internet more due ... Views: 440
Text message marketing is considered to be the most effective, direct and personal marketing tool in today’s business. On comparing to direct mail and traditional advertising, text message marketing is much cheaper and memorable too. Text message marketing involves sending bulk SMS, promotional ... Views: 504
Mobile phones have now reached the place that consumers can never even survive without. With the considerable growth of SMS text messaging and mobile devices, mobile marketing techniques have gained immense popularity among both large and small scale businesses. Most of the companies and ... Views: 570