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Articles from Toby Marshall | Selfgrowth.com
- 3 R Manifesto (Recruitment/Retention/Revenue) - by Submitted on Jun 13, 2008 from Toby Marshall12 Self Evident Propositions Yes, there are minor exceptions to each Proposition Yes, each could be expressed more tactfully and qualified with more words (as we have in my books and media articles) But words just remove the spotlight from the significant problems of a self-serving industry. ...
Views: 690 - 80% Of Job Seekers Only Read The Headlines. Do Your Job Ad Headlines Attract The Right Individuals? - by Submitted on Sep 09, 2008 from Toby MarshallThink back over your recent recruitment campaigns. Did your ads always attract the high quality candidates that you were hoping for, with the right skills for the job? Your headlines play a large part in attracting people to your ads. Your headlines should not be an afterthought – ...
Views: 823 - Cold Calling Or Consulting: No Time For Both - by Submitted on Sep 11, 2008 from Toby MarshallVirtually all training provided to recruiters is about cold calling and transaction selling. It’s the focus of nearly every recruitment conference I’ve been to – ‘how to get your billings up’. This Rant will help outsiders understand how the industry got to its ...
Views: 881 - Defining What Makes A Great Person: The Little Known Truth About Star Employees - by Submitted on Sep 24, 2008 from Toby MarshallHow many times has a recruiter told you that they have “good employees” for you? And how many times have you found that to actually be true? The next time a recruitment firm (who knows little about your company or your job) offers to send you a “great employee”, ask them ...
Views: 754 - How TQuickly Get To The Essence Of Your Employer Brand - by Submitted on Sep 18, 2008 from Toby Marshall"If your employees love working for your company and buy into your employer brand, they will be your best advertising." Nigel Barcham. So, you know that your employer brand is important, and you’ve committed to understanding more about it, developing yours and appealing to the great ...
Views: 638 - So what do Gen Y want? - by Submitted on Jun 26, 2008 from Toby MarshallWell, what we all want from jobs, but they actually expect it and walk without it. Accused by Boomers with being demanding and fragile, it’s more that they value feedback and input. It’s not that they are slackers or easily distracted as much as they want to enjoy work, and they ...
Views: 593 - Sue's Tragedy - The Conclusion - by Submitted on Jul 08, 2008 from Toby MarshallThe Grad Most Wanted was in her 5th and final year at Uni and in April it was time to look for graduate roles. The Piranha Recruiting Frenzy really took off with huge give-aways, big functions and lots of marketing spend as the big firms competed for the best. Sue applied to 8 companies and 5 ...
Views: 571 - The Eight Steps To Building Your Powerful Employer Brand - by Submitted on Sep 22, 2008 from Toby MarshallEmployer branding is becoming increasingly important in strategic decisions. There are several global trends driving the increase, and some may require you to rethink your employer brand. Many of these trends are the same as those driving the global move toward Free Agents, or people who ...
Views: 663 - The Hunt For Green Apples - by Submitted on Oct 03, 2008 from Toby MarshallImagine a giant fruit and veg market supplying a major city. One that works really badly. Totally sucks. This market only opens at night and there are no lights to guide the thousands trying to find what they need. It has many hundreds of separate halls, each selling only a few things – ...
Views: 780 - The Nine Factors That Attract The Best Candidates - Passive Or Active - by Submitted on Sep 23, 2008 from Toby MarshallRecruitment has become tougher these days, especially attracting the more elusive Generation X and Y employees that everyone seems to want and who seem to be in scarcity. There are nine factors that will help to attract the most suitable candidates for any role. They are: 1. Job match. Is it ...
Views: 631 - The Recruitment Market Place And Why It Sucks - by Submitted on Sep 26, 2008 from Toby MarshallThe recruitment industry may be inefficient and charge huge fees, but it’s only a small industry - surely it can’t cause billions of damage to our society? It does. The damage is caused by market ‘inefficiencies’ or friction. How? 1. It adds huge costs to organisations ...
Views: 680 - The Talent Scarcity Myth - by Submitted on Jun 16, 2008 from Toby MarshallMost business people believe there is a talent crisis. Why? Because every professional conference in Human Resources or Retention or Recruiting, starts with a version of: * Talent is scarce because the population is aging * You must spend big dollars on … whatever the conference is ...
Views: 596 - The Talent Scarcity Myth - Responses To The Broadside On The Status Quo - by Submitted on Jun 18, 2008 from Toby MarshallIn February, an interview with Toby Marshall was published in Shortlist on the Talent Scarcity Myth. This is an industry magazine, and it drew a lot of Comments as for many in the industry, the belief in scarcity is like a mantra (not surprising given all the conferences and articles.) For ...
Views: 892 - The Training Paradox: Train Them And They're More Valuable to Me and My Competitors! - by Submitted on Sep 16, 2008 from Toby MarshallTraining is a paradox. If you train your staff, they are not just more valuable to you, they are also more valuable to your competitors. Once they have your training, maybe they will simply leave. The Solution: • Hire those who learn fast • Use just-in-time training For years ...
Views: 2262 - Top 10 Questions To Ask your Recruiter - by Submitted on Sep 25, 2008 from Toby MarshallThere are many, many questions you need to ask, to find a good recruiter. Ask them the hard questions. After all, these are the people who are going to find the individuals who will drive your organisation forward. Would you give that task to just anyone? Ask them: 1. Will you personally run ...
Views: 863 - Whats In It For Me? Create A Sense Of Urgency in Your Ad Text to Appeal to Your Ideal Candidates - by Submitted on Sep 10, 2008 from Toby MarshallYour vacancy is the best opportunity out there for a candidate in this field, right? While your ad headline is critical to attracting candidates to read further, does your ad text support it in urging your ideal future employees to apply for this great chance immediately? More and more, ...
Views: 629 - Why Hire Recruiters? - by Submitted on Sep 25, 2008 from Toby MarshallRecruiters can be a good option, in certain circumstances, but there are pitfalls to the process. When should you use a recruitment consultant and why? The services of a recruiter are expensive and you want value. The main goal of this article? To ensure value is exactly what you get. So, why ...
Views: 733 - Why Large Recruitment Firms Are So Desperate to Sell Giant Advertisements To Their Clients - by Submitted on Sep 14, 2008 from Toby MarshallDo large newspaper ads work and are they value for money? In the days before My Career, Seek and Monster the answer was sometimes. Today it’s NEVER. Australia is unusual in having large numbers of expensive recruitment ads at the front of the papers. Some countries have a few but nothing ...
Views: 757 - Why new Graduates are just like young puppies - by Submitted on Jun 23, 2008 from Toby MarshallBrains like mush, eager to please and boy they sure want to have fun! Last year the Government commissioned research on how employable Graduates were. The answer was: not very. But why? The reason was simple - most had no exposure to professional work settings. The ‘solution’ suggested was to ...
Views: 609 - Why You Need To Build A Pipeline Of People - by Submitted on Sep 18, 2008 from Toby MarshallIn this new world of Free Agents, successful organisations need a strong and small core group of talent while they get more of the work done by tapping large pools of fluid talent. So what is a Free Agent? In the business world, your best employees are typically Free Agents—they are most ...
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