Blue Ocean Strategy allows innovative startups to identify uncontested market spaces and render their competition irrelevant.
The principle behind Blue Ocean Strategy is that all markets can be divided into red oceans and blue oceans.
Red oceans are characterized by consensus - a consensus as ... Views: 2875
“Good communication is as stimulating as black coffee, and just as hard to sleep after.”
-Anne Morrow Lindbergh
A plethora of communications channels, such as the Internet, niche cable channels, and cell phones, now play an increasingly dominant role in work and social life.
In ... Views: 1056
In the past few years, an enormous amount has been learned about the human brain and its architecture. It is possible to use these insights to interview and communicate more effectively and memorably.
To understand the way human beings think, it is necessary to understand a little bit about the ... Views: 853