1. Put your children first.
Your child is not a confidant. Your child is not a friend. You are the adult and your child needs to be a child. Your child is NOT responsible for you. Children of single parents tend to grow up way too fast. Remember your child is a child. Do you know your child's ... Views: 2629
Have you been playing “phone tag?” You know the routine: you call and leave a message, the other party returns your call and leaves you a message, and on and on. By the time you actually speak with the person you were trying to reach, you’ve left two or three messages.
Don’t despair! Use each ... Views: 1880
During my divorce I was involved in a car accident. Fortunately no one was injured. The only other accident I have ever been involved in was shortly before my wedding. We are all more likely to have accidents, to be sick or to have other negative events happen to us during a divorce or shortly ... Views: 1785
It is All About the Numbers ¡V Your Closing Rate
There is a popular misconception, held primarily by the financial managers, accountants and bookkeepers of the world, that marketing professionals can not add. They believe marketers simply treat numbers as graphic elements, selecting a number ... Views: 1132
Successful companies know change is a necessity. The challenge is continually encouraging, creating, and implementing worthwhile changes to make a difference for the business. Helping your team learn to accept and even embrace change is similar to learning to ride a bicycle.
Start with ... Views: 1111
When I was growing up my parents often encouraged me to try something more then once. One of the best lessons occurred when I tried to ride a bicycle.
I was 9 when we moved to the suburbs. Coming from Brooklyn I had never ridden a bicycle. Unwilling to admit to my new friends I didn't' ... Views: 1051
Who Are Your Secretaries
One of my favorite examples of marketing persistence is the story of the scientists at the 3M Company who found a use for an adhesive which didn't stick. Originally developed in 1968, by Dr. Spencer Silver, no one saw any use for the product.
A few years later, another ... Views: 1010
In a world of fast change and fierce competition, the ability to find new and innovative solutions is necessary for your survival. Thinking power and creativity are your primary competitive advantages. Unlocking new ideas, and multiple possibilities begins with a "Round Process".
Research
To ... Views: 946
Sometimes our best lessons come from children.
I was about three years old when my dad and I walked into a bakery. As he placed his order, I stared into the glass display case with all the pastries. As he was finishing his order, he glanced down, and asked, "Lanie, do you want one?"
"Yes, ... Views: 822
Company Newsletters - Are you thinking about starting a customer newsletter? If done well, newsletters are a great way to touch your customers and potential customers. Over time, your newsletter builds credibility. It helps create a sense of familiarity with your organization.
The following ... Views: 795
Not too long ago, I met with a friend who had just started a new job as a salesman. In the course of the conversation, he told me his new boss wanted him to make 100 cold calls a week. I didn’t know what to say. I doubt I have made that many cold calls in my entire career!
He continued to talk ... Views: 764
Years ago my mother told me the secret to making a great stew. I am not much of a cook, but her advice makes a lot of sense when you are trying to build a great company, product or brand:
1. Use a variety of ingredients for distinctive taste.
2. Be patient - Cook over a low heat, slowly to ... Views: 758
Growing up in NY the highest compliment you could pay someone, was to say they were “Street Smart”. This indicated the individual knew how to get things done, with a commons sense no nonsense approach to life. This same common sense approach is what makes Street Marketing, ideal for the small ... Views: 752
As a confirmed networking junkie, I am always looking for my next fix. My new fix is LinkedIn. An on-line social network, Linkedin is often described as FaceBook for professionals.
With an emphasis on career history, educational background and association membership, Linkedin has millions of ... Views: 702
What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer.
When it comes to establishing a price for your goods or services, the value of your ... Views: 680
What wins at Wimbledon wins at your local chamber. Watch a tennis match; world class or amateur, the basics are the same. In each case the goal is to make contact with the ball and knock it back over the net!
In tennis if the ball remains on one side of the net too long, there is a greater ... Views: 680
You return home after a networking event and empty your pockets, putting the business cards you collected onto the desk.
What comes next? If you are one of those people who organize them in neat piles, tied with a rubber band and a promise to get to them someday, just toss them in the trash! ... Views: 672
I really like networking, as a matter of fact I am a self-confessed Networking Junkie. I have learned however, not everyone enjoys it as much as I do. So if you are one of those people who would rather walk on burning coals then attend a networking event, here are a few tips to make it ... Views: 671
In a world of fast change and fierce competition, the ability to find new and innovative solutions is necessary for your survival. Thinking power and creativity are your primary competitive advantages. Unlocking new ideas and
multiple possibilities begin with a "Round Process". Research - ... Views: 670
At some point, every small business creates a brochure, but it is often an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started!
How will the brochure be used?
Is it used as part of ... Views: 664
In the mid-Fifteenth Century, when Johann Guttenburg brought movable type printing to the western world I doubt he envisioned the industry he would create. Today, printing is a significant line item on every business budget. Invoices, contracts, business cards, letterhead, and brochures are all ... Views: 659