Inertia can be a powerful force. Often times in business, the decision not to act and to stick with the same practices is the easiest one to make. However, the ease of sticking with the same shouldn’t allow sales managers to accept the status quo. Maximizing ROI and finding best practices are ... Views: 1443
Annuity brokerage is a difficult area of sales. For insurance agents accustomed to selling policies, the annuities game could be a rude awakening. Despite the allure of bigger commissions and better rewards, annuities are not an easy path to doing more business. However, they can provide an ... Views: 1753
In the opening line of Anna Karenina, Leo Tolstoy states that “Happy families are all alike; every unhappy family is unhappy in its own way.” The same could also be said of companies with successful sales strategies. There are hundreds of different ways that a sales team can frustrate their ... Views: 1311
The sale of annuities can be a difficult field. Annuities are a very specific product that’s geared towards a relatively narrow segment of the population. As such, each individual lead carries a great deal more weight in annuity sales than in other insurance products. Brokers accustomed to ... Views: 1364
In his popular 2003 book Moneyball: The Art of Winning an Unfair Game, author Michael Lewis details the way Oakland A’s GM Billy Beane cleverly managed to field a consistently excellent team despite spending half of what big-market teams like the Yankees and Red Sox were spending. His approach ... Views: 1384
A Changing Insurance Market
In SELLING INSURANCE IN THE DIGITAL AGE, Christian Bieck identifies core changes in the way people shop for insurance. He closes with this:
Unimaginable just a decade ago, the rise of the Internet, mobile phones, and social networking is changing how consumers ... Views: 1898
Six Steps to Reinventing Enrollment
During the recent economic downturn, for-profit educational institutions have experienced a dramatic rise in enrollment as people return to school seeking new skills and education. This boom has meant grand new opportunities for schools in this sector. ... Views: 1407
Striking While the Iron is Hot
When it comes to converting leads, there’s no more important factor than simple speed. Leads almost always close with the first company that contacts them. And speed to contact isn’t just about getting to a lead first, leads are 22 times more likely to convert ... Views: 1402
As companies fight to attract more traffic to their websites, it can be easy to forget that a strong, user friendly website is equally as important as SEO. If users arrive at the website and their visit isn’t optimal, even a high volume of traffic won’t benefit your company. Your company’s ... Views: 2050
Internet leads have become an essential element of doing business for insurance companies in this day and age. However, despite working hard and spending considerable amounts of money on marketing to pull in these leads, most insurance companies don’t do enough of the basic legwork to ensure ... Views: 1438
Competition on the Sales Floor
One of the simplest elements of capitalism is that competition breeds excellence, and this is as true on a sales team as it is anywhere else. An appropriately competitive atmosphere among your sales people can be the key to getting the most out of your staff. ... Views: 2569
All leads are not made the same. Anyone working in sales knows that the value of each individual lead can vary wildly depending on a number of different factors from the time of day to dozens of different pieces of demographic data. In the past, sales managers have been forced to effectively ... Views: 1253