You probably think that your company, your product or service and your website are as fascinating to everyone else as they are to you.
I'm sorry to disillusion you, but the vast majority of your current and prospective website visitors out there don't care about you and your website; they're ... Views: 1175
The word "marketing" means many different things to different people. It can mean "selling", or "advertising", or "publicity", or "market research", or "customer service", or "PR". A common negative perception of marketing is that it's just "a sleazy technique of manipulating people to make them ... Views: 1159
Are you feeling mystified and intimidated about how to write a marketing plan for your business?
Here are some thought-provoking questions that might be useful discussion-starters (and ones to keep in mind constantly) when you're assessing your current and potential marketing strategies:
1. ... Views: 2847
Do you want to add oomph, pizzazz and wow to your ads, brochures, newsletters, press releases, websites, direct mail pieces, project proposals, e-mails and even business cards, so that you attract and retain the right customers?
As the old saying goes, "Sell the sizzle, not the steak."
The ... Views: 2124