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Articles from Kathleen Gage | Selfgrowth.com
- Increase Your ROI By Clearly Identifying Your Avatar - by Submitted on Apr 19, 2017 from Kathleen GageWe’ve all heard, “The more we know who our market is, the better.” How true is this? In a word… extremely. After all, if you don’t know who you’re marketing to, you will likely throw a bunch of stuff on the wall, hoping something sticks. Recently, I hosted a ...
Views: 663 - Blogging a book is easier than ever and other benefits of blogging - by Submitted on Nov 02, 2016 from Kathleen GageI’ve been blogging for years and can’t imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my ...
Views: 1245 - 5 Ways to Effectively Market Your Book - by Submitted on Nov 02, 2016 from Kathleen GageOne of the most important activities an author needs to engage in is marketing your book. Yet, many leave it to chance and sales suffer as a result. When you sell books, you open up lots of opportunity. When my book, Power Up For Profits; The Smart Woman’s Guide to Online Marketing was ...
Views: 1476(1 vote) - Thunderclap; A great way to sell books - by Submitted on Oct 18, 2016 from Kathleen GageAs an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books. The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell. A great way to sell books is word of ...
Views: 1248 - How to Get Your Book “Discovered” by the Media - by Submitted on Oct 10, 2016 from Kathleen GageYou’ve either completed the book, or you are near completion, and now you’re looking for ways to raise awareness about your book. You’re looking for readers, and lots of them. There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better. ...
Views: 1485 - Does your office look and feel support your business intentions? - by Submitted on Oct 07, 2016 from Kathleen GageFrom 1994 through 2013 I worked out of my home. Like many homebased business owners, I prided myself on the fact that the walk from my bedroom to my office was a very short distance. This all changed when I moved my business out of my home to an office space a few miles from away. The greatest ...
Views: 1759 - Write Your Book by Creating the Right Routines - by Submitted on Oct 06, 2016 from Kathleen GageIf you’re thinking of writing a book, one of the most beneficial things you can do (at least for most people) is have a writing routine. I’ve written several books, created countless information products and launched quite a few live trainings. All of this, and more, was accomplished by ...
Views: 1212 - Get You Noticed by the Media by Newsjacking Your Book - by Submitted on Oct 04, 2016 from Kathleen GageThe first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity. But upon a bit of research, I realized that Newsjacking is a powerhouse way to get noticed by the media AND potential clients. According to ...
Views: 1046 - What “authorpreneurs” need to know about media interviews - by Submitted on Sep 30, 2016 from Kathleen GageIf you’re an expert who has written a book or you are an “authorpreneur”, one of the most important things you can do is secure media interviews. When you’re on radio, television, podcast shows or in print, your credibility shoots up. Interviews are a great way to reach potential readers and ...
Views: 1181 - Use Kindle books for lead generation - by Submitted on Sep 27, 2016 from Kathleen GageKindle books are a great tool for lead generation. Most authors don't know this and as a result, miss a lot of great opportunity to sell products and services beyond their Kindle books. It's not that you get any kind of information from Amazon on who buys or downloads your Kindle books; ...
Views: 1800 - What Authors Need to Know to Succeed - by Submitted on Sep 21, 2016 from Kathleen GageFor most authors, writing the book is the easy part. Knowing how to market, gain visibility and sell books is what often stops potentially successful authors from reaching their greatest potential. Here are just a few things to consider as you move forward… You have to be able to engage your ...
Views: 1301 - Smart Experts Level the Playing Field With Their Competition by Writing a Book - by Submitted on Aug 11, 2016 from Kathleen GageAs an expert, you likely experience lots of competition. You may be the best. You may have been in your industry the longest. You might have the most expensive education. On some level, none of that matters. What matters is the market’s perception of who you are. Are you the “go to” ...
Views: 1183 - Shocking! The vast majority of books make less than $100 a year - by Submitted on Aug 03, 2016 from Kathleen Gage"The vast majority of books make less than $100 a year,” according to John Kremer, author of 1001 Ways to Market Your Books. Another book marketer says, "50% of the books published don't make even that much. In my experience, at least 90% of books will fail, maybe even 95-99%. Fail means ...
Views: 1200 - 5 Proven Ways to Get Book Reviews - by Submitted on Jul 28, 2016 from Kathleen GageGetting a book published is a lot easier, and simpler, than in years past. From idea to publication it can be a matter of weeks, even days. As in the past, publishing is the easy part. Sure, in the eyes of the author, that may seem far-fetched. Yet, ask any author who has made money from their ...
Views: 1326 - 5 Ways Solo-Entrepreneurs Sabotage Their Success - by Submitted on Jul 06, 2016 from Kathleen GageAsk most solo-entrepreneurs why they are in business and they will tell you it’s to make a difference AND make money. Yet, the majority make the road to success much more difficult than it needs to be. In essence, they are sabotaging their success by what they do and by what they don’t do. ...
Views: 1196 - Running a Business IS Like Running a Marathon - by Submitted on Jul 06, 2016 from Kathleen GageThere is so much evidence that the more visible we are, the more opportunity we create. Yet, many people continue to hide out, thinking somehow they will be discovered Without a doubt, when you are open about who you are, what you do, hobbies you have, this is when opportunity appears to ...
Views: 1094 - 7 Steps to Go From Unknown to Powerhouse Influencer - by Submitted on Jun 27, 2016 from Kathleen GageIt’s likely you’ve heard (and you know) the more visible you are, the better. Whether you are an author, speaker, coach, consultant or entrepreneur, the more visible you are to your “sweet spot” clients, the easier it is for them to make a decision to invest in your products and services. And ...
Views: 1451 - Virtual Book Tours - Insider Secrets to Making Them Work - by Submitted on Jun 16, 2016 from Kathleen GageBook tours have been around for a long, long time. Before the days of virtual book tours, when tours were publisher-sponsored, covering several cities, book tours were very cost prohibitive. Fast forward to today. Nowadays, most authors are responsible for their own book tours. This means they ...
Views: 1379 - Ethical bribes create trust, value and leads - by Submitted on Jun 15, 2016 from Kathleen GageIf you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business. One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this ...
Views: 1197 - The quickest route to manifesting your book to #1 on Amazon - by Submitted on Jun 14, 2016 from Kathleen GageI consider myself to be very grounded in logic. As well, I understand the principles and energy around the law of attraction. As such, on Facebook I belong to business groups, spiritual groups, groups that talk about manifesting and health and well-being groups. Often, in the spiritual groups ...
Views: 1326 - Do Your Readers Know You Exist? Authors... are you invisible to your readers? - by Submitted on Jun 13, 2016 from Kathleen GageI’ve been consulting with authors for many years now. The one question that always comes up is this, “Why am I not selling more books?” Without fail, it’s usually because the author is doing little, even nothing, to promote their books. Sure, they may tell family and friends, post an ...
Views: 1276 - Turn Your Book into a Powerhouse List Builder - by Submitted on Jun 10, 2016 from Kathleen GageWriters like to write. That’s a given. When you’re an engaging writer you do tend to build a following. One of the main reasons to have a loyal fan base is to generate a sustainable revenue stream. The more of a following you have, the more likely it is every book you put to market will make ...
Views: 1309 - Someday I’ll... get around to writing that book - by Submitted on Jun 10, 2016 from Kathleen GageHow often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success? This often happens with experts who swear up and down they are going to ...
Views: 1181 - Benefits of Using CreateSpace for Self-Published Authors - by Submitted on Jun 08, 2016 from Kathleen GageWhen I wrote my first book nearly 15 years ago, being a self-published author carried a stigma. For some reason, you were not considered a “real” author if you went the self-publishing route. Fast forward to today and it’s a completely different reality. Authors have a plethora of choices in ...
Views: 1528 - 3 Phases of a Successful “Get Your Book to #1 on Amazon” Book Launch - by Submitted on Jun 08, 2016 from Kathleen GageConsidered the Holy Grail of online book stores, Amazon is definitely a force to be reckoned with. Most authors dream of watching their book hit #1 on Amazon, but many are not quite sure what they need to do to make this happen. Some leave it to chance. Others mistakenly think sending a ...
Views: 1175 - 21 Ways to Promote Your Book with One Blog Post - by Submitted on Jun 06, 2016 from Kathleen GageYou’ve got the book. You’ve got the digital product. You’ve got the virtual training. Now what? Simple. Now you have to promote it. With all that’s available online, you have a wealth of possibility at your fingertips. One of the most effective methods for spreading the word, establishing ...
Views: 1266 - Why are some people so opposed to playing big? - by Submitted on Jun 03, 2016 from Kathleen GageLike many people, I belong to a wide range of social media groups. They run the gamut from business, spiritual, running, health, animal well being, and book clubs. More times than not, there is great information being shared by members. Discussions can be lively and often, push buttons. ...
Views: 1597 - Authors...How to Use Visibility to Generate Revenues - by Submitted on Jun 02, 2016 from Kathleen GageAre you a nonfiction author who uses your writing to fuel revenues? Do you want to use books to generate interest in your other services and products such as information products, consulting, coaching and/or speaking? Whether you’re a seasoned author, or first time author, books are a great ...
Views: 1231 - Are you willing to risk big to build your business? - by Submitted on Jun 01, 2016 from Kathleen GageWe hire coaches and mentors for a reason; to stretch us, take us where we have yet to go and remind us of the little things that add up to big outcomes. Personally, I hire experts to push me and encourage me to take risks (and big ones at that). What I fail to understand is when someone hires a ...
Views: 2911 - 30 Day Challenges...They DO Work! - by Submitted on May 31, 2016 from Kathleen GageWhen I initially agreed to do a 30 Day Blog Challenge, I had no idea how beneficial it would be. Eleven days into the experience, I’m finding it has given me a new level of discipline and focus that has far reaching benefits. It was during a private mastermind meeting with my clients that I ...
Views: 1364 - 3 Steps to Get the Most Out of Your Book on Amazon - by Submitted on May 31, 2016 from Kathleen GageYou’ve done it... you’ve written your first book. It’s only a matter of months, maybe even weeks, until it’s published and ready to be sold. Now you can relax and watch the money pour in. Not so fast. Now you have to let people know the book exists. This is done by way of how you market and ...
Views: 1354(1 vote) - 3 Steps to Get the Most Out of Your Book on Amazon - by Submitted on May 31, 2016 from Kathleen GageYou’ve done it... you’ve written your first book. It’s only a matter of months, maybe even weeks, until it’s published and ready to be sold. Now you can relax and watch the money pour in. Not so fast. Now you have to let people know the book exists. This is done by way of how you market and ...
Views: 1028 - Blog Your Next Book and Four Other Ways to Get the Most Out of Blogging - by Submitted on May 27, 2016 from Kathleen GageMost entrepreneurs and experts would like as much visibility for what they do as possible. There are a number of ways to do this with one of the best being blogging. Blogging, by far, allows you the opportunity to position your perspective and point of view. Further, it allows you to build a ...
Views: 1027 - Why Publishing a Book Increases Your Credibility - by Submitted on May 26, 2016 from Kathleen GageOne of the best ways to position your expertise and be viewed as a thought leader is as a published author. Most people view book authors as bona-fide experts regardless of whether or not they are. In years past, the dream of wanna-be authors was to be published by one of the big New York ...
Views: 1248 - Do You Have the Onset of Adult ADHD? - by Submitted on May 25, 2016 from Kathleen GageWith so many things vying for our time and attention, it’s more important than ever to have strategies in place that allow you to get the most out of the time you put into your business. Lots of people joke about how little time they have in their day and that their attention is spread in many ...
Views: 1201 - Turning Tire Kickers into Raving Fans - by Submitted on May 24, 2016 from Kathleen GageYou’re finally ready to bite the bullet and invest money into Facebook advertising. Your goal is to find lots of people who will opt into your subscriber list and then jump at the chance to buy your products and services. You have a budget. You’ve hired someone who claims to be an ad expert. ...
Views: 973 - Is your branding memorable? - by Submitted on May 24, 2016 from Kathleen GageImagine being so memorable the thought of you pops up when someone sees something tied to your brand. Not only do they think about you, but they can’t help smile. Maybe it’s a phrase that brings you to mind. Or a certain kind of animal. Or an activity. That’s some powerful branding. Such ...
Views: 999 - Commitment Equates to Visibility - by Submitted on May 20, 2016 from Kathleen GageAsk a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.” Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are ...
Views: 1712 - Commitment Equates to Visibility - by Submitted on May 20, 2016 from Kathleen GageAsk a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.” Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are ...
Views: 1539 - The Power of Radio to Increase Your Influence - by Submitted on May 19, 2016 from Kathleen GageYou’ve finally done it. You’ve written the book. You’ve created the information product. You’ve developed the workshop. You’ve also developed a nice promotional plan with radio being a primary way you’ll make your market aware of what you offer. The challenge you feel is knowing how to get, ...
Views: 1035 - 3 Reasons You May Be Losing Business ... Without Knowing Why - by Submitted on Apr 20, 2016 from Kathleen GageUnbeknownst to you, you may be losing business for a very simple reason. Not to your competitors, but due to your own inability to see how your actions, or lack thereof, may be negatively impacting how people view you. The fact is, many people rely on word of mouth marketing and many miss ...
Views: 1575 - Three things experts MUST do to give a great presentation - by Submitted on Apr 05, 2016 from Kathleen GageAs an expert, one of your greatest opportunities to build your market reach and client base is to get on the platform and give a “knock their socks off” presentation. If you’re an entrepreneur, there are very few strategies that compare to getting on the platform in order to build your ...
Views: 2594(1 vote) - Turn your business (and speaking) around - by Submitted on Mar 24, 2016 from Kathleen GageIt’s amazing when you cross your own invisible line from, “Ugh! I have to do this,” to “Wow! I get to do this!” Such is the case with running. Never, in my wildest dreams, did I think I would enjoy, let alone love, running. But I do. A LOT! So much in fact, I regularly participate in local ...
Views: 1123 - Read this before offering ANY bonus gift to those who buy your products - by Submitted on Mar 08, 2016 from Kathleen Gage“Buy my book and get a bunch of cool bonuses worth over $4,000!” This was a recent post in a Facebook group I belong to. I have no idea what the title of the book is, nor whether or not the bonuses have anything to do with the subject matter of the book. I was somewhat amused by the post and ...
Views: 1413 - How far are you willing to go for your speaking success? - by Submitted on Mar 08, 2016 from Kathleen GageThe dream of becoming a professional speaker took hold many years ago. I was working for a small radio station in Santa Rosa, California. My primary job was to sell airtime. Yup! I sold air. Because the station was so small, it was easy to wear many hats. Within a very short period of time I ...
Views: 2066 - Do you have the “wait to be inspired” syndrome? - by Submitted on Mar 07, 2016 from Kathleen GageConfession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.” At age thirty I headed to ...
Views: 1895 - Do you have the “wait to be inspired” syndrome? - by Submitted on Mar 07, 2016 from Kathleen GageConfession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.” At age thirty I headed to ...
Views: 1876 - How I Survived One of My Worst Speaking Engagements - by Submitted on Feb 12, 2016 from Kathleen GageIf you speak in front of enough audiences, you will have incredibly positive experiences AND you will have a few doozies. You know the kind, you’re in the middle of something and you wonder how you’re going to get through the experience. A huge part of minimizing the risk of something going ...
Views: 1190 - Experts Who Speak on the Platform Achieve More…. Or Do They? - by Submitted on Feb 09, 2016 from Kathleen GageHave you ever wondered how two people can start a business right around the same time and one skyrockets to success while the other one struggles, barely able to make ends meet? While one is enjoying all the perks that come with high visibility the other is saying, “It’s not fair. She/he is no ...
Views: 982 - 5,000 experts on the platform to share their message - by Submitted on Jan 07, 2016 from Kathleen Gage5,000 experts on the platform in 2016! That’s my goal and my vision…to help 5,000 experts get their message out in one of the most powerful ways possible. I plan to do this in a number of ways; through webinars, teleseminars, training programs, workshops, masterminds and one-on-one ...
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