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Articles from Karla Jo Helms | Selfgrowth.com
- The Real Value of Good PR Today - by Submitted on Mar 11, 2011 from Karla Jo HelmsPR as a subject is commonly misunderstood and misused, but if done right can help attain business expansion. If you really want to expand your business in today’s marketplace and have a safe radius to expand it is very important to have a really smart PR professional who knows how to create a ...
Views: 834 - Making PR Profitable - by Submitted on Feb 04, 2011 from Karla Jo HelmsWhen done right, PR can create more return for your advertising dollars. The importance of having a well-thought-out PR strategy cannot be overstated. Although implementation of PR strategies can seem effortless to the “naked eye” there are countless hours that are put forth by the PR ...
Views: 978 - The Need for Speed in Crisis-Management PR - by Submitted on Jan 21, 2011 from Karla Jo HelmsCrisis Management PR is a special technology that if not correctly done can do more harm than good. With the Internet and social media being widely used as a speedy form of communications, a news story can literally break within seconds online. This can be a great thing when it comes to ...
Views: 1017 - Lazy PR versus First-rate PR - by Submitted on Jan 05, 2011 from Karla Jo HelmsAnyone can “report” news - but real PR can inspire people to move mountains - so how is that done? When it comes to PR there is lazy PR and then there is first-class PR. The different entities which engage in careless PR contribute to the term’s reputation for being ineffective or solely ...
Views: 977 - The Many Facets of Good Business PR - by Submitted on Dec 01, 2010 from Karla Jo HelmsPublic Relations is present in every aspect of your business - so where are you coming up short in your image? There is a lot more to public relations than just press releases and media alerts. The whole idea of public relations is based on an idea. If you have a product or a vision then ...
Views: 745 - Traits of a Good Public Relations Professional - by Submitted on Nov 29, 2010 from Karla Jo HelmsHow do you find a PR professional that the media will listen to? How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective ...
Views: 1098 - PR is More Than Just Writing Press Releases - by Submitted on Nov 17, 2010 from Karla Jo HelmsThe power of PR is about using publicity to gain exposure that cannot be rivaled, but how do you hit the nail on the head every time? When people think of PR it has been our experience that they associate the term with simply writing press releases. While press-release writing is an ...
Views: 682 - Understanding How to Attain Critical Mass in PR - by Submitted on Nov 03, 2010 from Karla Jo HelmsThe most sought after commodity of PR is when word-of-mouth buzz is like an avalanche and you can’t stop - but how does one go about getting it? PR is all about how you define yourself as a business and how you position yourself and less about selling your product or service. A good PR ...
Views: 1064 - What Exactly IS PR? - by Submitted on Nov 03, 2010 from Karla Jo HelmsThe term ‘public relations’ is so common and you would think that there would be a sound understanding what PR really is however, it may surprise you to know that most people think PR is all about writing press releases. While this is true to some extent it is only one piece to the puzzle in a ...
Views: 707 - Lying In PR: “If You Don’t Have Anything Nice to Say….” - by Submitted on Jul 20, 2010 from Karla Jo HelmsBy Karla Jo Helms There are mistakes I have made over the years, and mistakes that I have watched others make. Every time one is made, I like to see it as a lessoned learned. It’s much better than repeating the same mistake over and over again. One big mistake a publicist can make is lying in ...
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