I’ve been lucky enough to indulge two passions to forge my career: marketing and golf. I’ve come to notice some striking parallels between them: the same thought processes that make us winners in sport are the same ones that can help us win in business.
Winning shots start with ... Views: 1000
Since you’re reading this you’re probably looking for ways to grow your business, right? Well let me save you some time by sharing a painful little truth I’ve come to know after 30 years’ developing the world’s top brands. For every 100 of you reading this sentence right now, there’s only one, ... Views: 1131
Some people say that numbers are just for sales guys. I say to them that if you’re in business then you’re in sales. Cold, hard measurements are central to Serious Business Growth and it’s usually the winners that know this instinctively.
Here’s a game you can play that will show how ... Views: 1277
What is the single biggest financial asset your business has? Every company has one, even if you don’t think you do. You won’t see it listed as an asset in your balance sheet but it underpins the value of your operations more than anything else you’ll find listed. What is it? Your ... Views: 1068
After making careers out of all my passions: Business Growth, Branding, Marketing and golf, I’ve come to notice a lot of gob-smacking parallels between them. Whether you’re taking a crucial golf shot or an important business decision the same principles that make us winners in sport are the ... Views: 1134
Most companies talk about "Positioning" but quite frankly they simply don't know what they are talking about.
Here are two things that you should do if you truly want to understand what it is all about and how to do it right.
First is to read the book "Positioning" by Jack Trout and Al ... Views: 859