Is the client really over-expecting or is the designer failing them?
Date: April 22, 2020 at 2:44:05 AM PST
From: Michael Scott
To: all@slangbusters.com
Subject: Design changes
Hey,
This is regarding our call yesterday. I loved the presentation you did for the identity of my brand, ... Views: 274
Because alliteration is beautiful but not synonymous.
"We may be what we eat, but we are definitely what we say" - Stephen Fry in a foreword of a book titled Planet World. The book is about words and languages but words are also an inherent part of the branding process. From the brand vision ... Views: 274
Can marketers spell life without a lie in it? Well, sometimes.
Imagine being emotionally manipulated into buying a product, which has been articulated to mean well and beyond that product's function, sometimes at the expense of its actual functionality.
Don't bother because it happens to ... Views: 469
Yes, you did. But you will want to know how all of us, as users of the English language came to a point where we started using brands as generally as we do.
Have you ever wondered why you say “bring me a coke, will you?” instead of “Bring me an aerated soft drink on your way back” or saying ... Views: 318
Heard about water-cooler jokes? Back then in offices there used to be one watercooler on each floor and folks came to drink water (if we go by the obvious logic). But that was just an excuse. Exactly like kids in Indian schools go to sharpen their pencils near the dustbin just to spend some time ... Views: 429
The internet has given us facts, myths, and FAQs that no one asks. Slangbusters take it to themselves to sort out these myths about branding.
Myth 1: It’s costly
In the longer run, not branding would be more expensive. Would you choose not to build a foundation for your building just because ... Views: 303
Apples. Oranges. Potatoes.
Yes! Those are three different things.
And so are branding, marketing, and advertising.
The only problem is that a lot of people use these words interchangeably.
Even the people in the business of branding, marketing, and advertising are not able to point out the ... Views: 378
On development, vision, and budgets.
Let us roll up the sleeves and try to answer that one. But before we do, does any of this ring a bell?
A Mind is a Terrible Thing to Waste
Because the Earth needs a Good Lawyer
Telling stories that make a difference
These are taglines of some ... Views: 400
On development, vision, and budgets.
Let us roll up the sleeves and try to answer that one. But before we do, does any of this ring a bell?
A Mind is a Terrible Thing to Waste
Because the Earth needs a Good Lawyer
Telling stories that make a difference
These are taglines of some ... Views: 366
Scientifically, jargons are basically words and words, they are just sounds that are created from the vibration of your voice box. These soundwaves decay as they spread out and get reflected or refracted. Basically, words dissolve back into the infinite potential of the air that was used to ... Views: 559