If you’re looking to rock out on your upcoming innovative video marketing campaign, DMC should be your next call. More than 85% of companies find success with video marketing, so it’s imperative that your business add video marketing to its strategic toolbox. The right video marketing campaign ... Views: 553
Why is it that some service-based businesses never slow down while others seem to have peaks and valleys throughout the year?
Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about.
I’m talking about the businesses that have ... Views: 447
Why is it that some service-based businesses never slow down while others seem to have peaks and valleys throughout the year?
Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about.
I’m talking about the businesses that have ... Views: 418
The internet may be buzzing about the historical comeback win for the Patriots last night, but for us in the digital media industry, the Super Bowl is all about the commercials!
According to The New York Times, the average cost of a 30-second ad during Super Bowl LI was $5 million, up from ... Views: 450
Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed?
1. Share Strategically
The best way to get the ... Views: 472
Have you thought about how you will wish your clients well during the 2018 holiday season? We’re guessing the answer is “no.” While we still have a few months until the holiday season officially kicks off, as marketers, trust us when we say NOW is the time to begin planning.
The holiday ... Views: 379
While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies.
Answer these two questions:
How many emails do you get ... Views: 410
Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business ... Views: 466
Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business ... Views: 470
Even if you’ve started off managing the marketing of your business strong you will eventually hit a plateau and look for ways to continue growing your business. It is the eternal struggle in business to stay in front of potential clients, create top-notch products, and ensure the best service. ... Views: 405
Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another ... Views: 531
Video is a great asset to have in your marketing toolbox and can be used on your website and social media. We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to ... Views: 604
We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials.As marketers, we can’t stress it enough how ... Views: 310
You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? Using a reactivation campaign is a cost-effective way to “wake” your clients up who have been “hitting snooze” on your services or product offerings.
When ... Views: 578
Branding is an essential aspect of establishing any business. An effective branding strategy can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can ... Views: 423
Most everything we do in business today is digital, from signing contracts to attending meetings. With most business being done online, you may question if business cards still matter. The truth is that business cards are one aspect of business that will not be fully replaced by digital ... Views: 517
Keeping an eye on what your competition is doing should always be a part of your business strategy. No matter what industry you may be in, there is always going to be competition. Having competitive intelligence is a great way to figure out where you are now, as well as where you are going. ... Views: 451
It’s important not to limit your content. Having informative, inspired sales collateral helps generate interest, demonstrates value, and builds credibility. What’s the best way to achieve this? With video! Adding a video player to your sales collateral allows you to transform your information ... Views: 568
Most of the time your website is the first glimpse a potential customer will have of your business. While it’s important to highlight who you are, as well as your products and services,what customers really want to learn about is the results you can achieve for them.
There is a fine line ... Views: 295