Talented people who led ordinary lives but then discovered a global platform on channels like YouTube and Instagram are the ones known as influencers today. An influencer is no less than a superstar—and while that is a powerful thing, brands must shell out a huge price for any kind of ... Views: 880
We are witnessing an age of content overload which is being smartly driven by content creators. Everyone is going digital but there is only a bunch of brands who are gaining excellence in it.
Indian brands are flourishing for some time now on the digital space. According to Stastica.com Most ... Views: 817
For startups, it has never been easy to establish a brand presence. Unlike big brands, startups have limited (or no) funds at their disposal for marketing purposes. This is where influencer marketing comes in, offering startups a great edge over established brands. One of the most obvious ... Views: 534
We live in the age of visual excesses, and our attention spans are now shorter than some of the longer videos doing the rounds on social media. While that is an alarming trend, it only means one thing—text must replace video if we want to continue reaching out to our target audience. But–as we ... Views: 468