That beautiful website you worked so hard on and checked 12 times for glitches before launching harbors a sleeping saboteur. For reasons unknown and mysterious, what once worked will break. And you don’t even have to be in the room.
That perfect image you finally found for your best blog post ... Views: 696
Those of you who have been around awhile will not be surprised by the last part of that subject line. For years I sprinkled in the non-physical side of my life and highlighted the mentors from afar that I follow and how they’ve impacted me. I’ve always honored my intuition — in work and life — ... Views: 680
Last week my bold claim was that in order to get to clarity on your message, mantra, or answer to “what do you do” question, or even make a big decision, you had to lose your mind. (Check out the article here in case you missed ... Views: 694
In my humble opinion, what’s missing on the way to clarity — and why so many business owners struggle to have it — will surprise you.
You must lose your mind.
Wouldn’t it be great if you could set your mind aside now and again and be infused with the creativity that created flowers, the ... Views: 607
It’s planting season. My usual part-time workload has temporarily doubled. My expertise is in flowering plants, perennials and annuals artfully overflowing their pots and landscapes drenched in color. This year, my vegetable gardening colleague brought new life into the world in the form of a ... Views: 646
According to the IRS there are three categories of income: Active, passive, and portfolio.
Active is what it sounds like. You do income-producing activities that you get income.
Portfolio is also what it sounds like. You invest money into things like stocks, real estate funds, or other ... Views: 1076
Some might even say the ubiquitous “Sign up now” in proximity to the words Newsletter or Updates, is not a call to action at all. Literally, yes, it is telling someone to take an action, but it’s not engaging.
Wait, let me be honest, it’s worse than that.
It’s boring.
Boring moves no ... Views: 819
Keeping up with all of the new tools promising to make our business lives better, more successful, easier, and do it all or less than the other guy’s new thing is impossible. I Googled “new tools for business” and the G-ster returned 863,000,000 entries. Now let’s say that 99% of those are not ... Views: 817
Marketing is hard work. And I believe if you are reading this, you care a great deal about how your customers, clients, and the marketplace feels about you.
Reputation is critical to a successful business, and so is making it easy for people to find you and engage with you. Every marketing ... Views: 816
It’s awkward to talk about ourselves. How to reveal just enough of who we are as a person and combine it with our rock star skills and expertise without bragging or boring people?
And yet we must figure it out. Writing your bio may cause crabbiness or nausea, but it is an important part of ... Views: 669
People can see through the BS.
An email just landed in my inbox that fueled this rant. It was a partner promotional email for someone who is doing a new program launch. That’s fine, I get value from many affiliate promos from people I follow. My issue is with the way this partner framed the ... Views: 879
Why should you consider the idea of being more marketable? Maybe the first question you have is, “what does it even mean Greg, be more marketable?”
I’m so glad you asked. And I have honestly had this question recently, and it got me thinking.
My intention when I started this business was ... Views: 912
It’s how you talk about it.
It isn’t that your product doesn’t work, you aren’t that good, or your service doesn't provide value.
You aren’t clear about how you help, why you are different, or what problem you solve.
And if you aren’t clear then any message you put out into the ether ... Views: 1062
The cursor blinks, the time ticks slowly by, the page stays empty and most likely you end up in procrastination hell, the people of Walmart photo montage just as entertaining today as it was the first 5 times you watched it. You are not alone. Today I migrated downstairs to the kitchen at least ... Views: 754
Foul language, aggressive sales people, dismissive behavior, men talking over women, cyber-bullys, and a world short on patience and respect for the other guy has replaced manners and decency; online and off.
Anyone reading this newsletter does not fall into the category of intentionally ... Views: 918