The first page users will see in your opt-in process is called your landing page.
A landing page is just a special type of web page that we use to focus the user’s attention on our offer. A great landing page has two and only two outcomes – sign-up or go away. And that’s exactly how we want ... Views: 1094
Contrary to what you may think, not all lead magnets are created equal. This can be particularly challenging for entrepreneurs that work in passion-based industries.
The reason being, most passion-based entrepreneurs are SO knowledgeable and passionate about getting their clients the results ... Views: 696
If you’ve followed me for any amount of time you’ve likely heard me say that I’m not a fan of blogging for many small businesses.
There’s quite a few reasons for that but the largest is the amount of time and energy it takes to start to see consistent results.
In my experience from the ... Views: 622
Question: What is a campaign?
Answer: A series of communications and actions with a specific purpose and a desired outcome.
The reason it’s important to think in terms of campaigns is because the relationship you have with your prospects is a delicate one. Especially early on in the ... Views: 770
Let me ask you a question… Have you ever signed up or bought something online and then un-expectantly, you get HAMMERED with emails?
I bought a light for my wife’s meditation room from Pottery Barn and without knowing it, I was automatically on the force feed diet of promo emails. I was ... Views: 600
There is ONE BIG THING that you must always make clear when identifying your perfect lead magnet…it is your PROMISE!
What’s the One Big Thing that your lead magnet is going to do, teach or solve for your end user?
There are quite a few areas where you can draw on experience for ... Views: 765
No doubt about it … landing pages will undoubtedly give you the best results when encouraging prospective customers to opt-in your lead magnet, but there are a couple of other methods that should not be overlooked.
1. Sidebar Opt-in
Great options inside of a blog-based website
Form or ... Views: 549
Traffic is ANY and ALL sources, both online and offline, that can be used to get your message in front of your perfect client.
Some examples of Online sources:
Facebook
Pinterest
Email marketing
Snapchat
Craigslist
Some examples of Offline sources:
Networking events
Door ... Views: 690
When we first think about the idea of a lead magnet and how we can incentivize our prospects to do what we want them to do – most people immediately think COUPON. And quite honestly, coupons can be great lead magnets if they’re done properly, but we don’t want to just think coupons or discounts ... Views: 707
Let me ask you a question … Do your customers do everything you want them to do when you want them to do it?
If your clients are like my clients, the answer would be a resounding NO, not usually.
Just because we ask somebody to do something doesn’t necessarily mean that they’re going to do ... Views: 667
So whether you use infusionsoft, mailchimp, aweber or any of the 1000 other autoresponder software programs out there, the key is that we want to use a system that can do two things;
Store contact data
Automatically send out messages
Because there are so many different email platforms out ... Views: 806