Many companies use flyers to promote brands, making flyers seem more like a vanity play. If you are going to hook a potential customer it has to be with a product. Let product offers rule your flyer message and provide an offer customers can’t refuse.
Call to Action
In the chain of events ... Views: 554
Last week I was talking to a friend who owns an air conditioning business. He’d just bought a brand new fleet of vans and was very excited to get them on the road with his new logo. One of their main areas of expertise is refrigeration. Can you see where this is going? That’s right, all the ... Views: 466
The psychology behind the use of colour can have a significant impact on our perception of products. Colours can cause us to pass judgements and generate emotions. Signage, commands, packaging and web sites all use colour to evoke reactions.
When it comes to design it’s worth taking time to ... Views: 679
Last time we looked at the significance of Red, Blue, Yellow and Black in your colour schemes for design. This week we’ll take a look at some more colours and how people might interpret their use in graphic design.
Orange
Made up from a mix between red and yellow, Orange combines the warmth ... Views: 448