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Articles from Marsha Friedman | Selfgrowth.com
- How to Promote Your Product During Your Radio Interview: Making the Host Look Good Could Get You Invited Back - by Submitted on Jul 14, 2010 from Marsha FriedmanRecently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we'd talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately. However, before we discuss the ...
Views: 1818 - When is a Good Time To Start Your PR Campaign? How About NOW? - by Submitted on Aug 11, 2010 from Marsha Friedman"What may be done at any time will be done at no time." -- Scottish Proverb Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. In my time counseling clients, I have found ...
Views: 1774(1 vote) - 6 Tips for Getting Booked as a Talk Radio Guest - by Submitted on Aug 11, 2010 from Marsha FriedmanYou may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, ...
Views: 1559(2 votes) - Planning on Booking Your Own TV Publicity? There's More to It than Just Sending Out a Press Release - by Submitted on Aug 11, 2010 from Marsha FriedmanIf you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details - but the number of logistical ...
Views: 1557(1 vote) - Want to Get on TV? Follow a Daily News Routine to Increase Your Chances - by Submitted on Aug 11, 2010 from Marsha FriedmanOver the years, I've always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like "bumper sticker" advice, but it's really not meant as a sound bite. In fact, we use a practical application of that advice every single morning ...
Views: 1491(1 vote) - Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work - by Submitted on Jul 14, 2010 from Marsha FriedmanI have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we'd never ...
Views: 1420 - How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It - by Submitted on Jun 25, 2010 from Marsha FriedmanDo you know what the media would consider newsworthy about you or your company? Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's ...
Views: 1380 - 5 Steps for Using Creative PR to Become an Expert Celebrity - by Submitted on Jun 25, 2010 from Marsha FriedmanOne of the things I love about my job is solving problems. Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks ...
Views: 1276 - Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You - by Submitted on Jun 25, 2010 from Marsha FriedmanIf I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have retired long since. What complicates matters is that there are tons of rumors, stories and urban ...
Views: 1264 - How Familiar (and Unfamiliar) Holidays Can Drive Your PR Campaign - by Submitted on Aug 23, 2010 from Marsha FriedmanAs the dog days of summer wind down, I think it's only appropriate that I tell a dog story of my own. It starts with a client of mine who is a dog crusader with a cause. She's written seven books about it, and just released a new one. Her passion, as if you haven't figured it out by now, is ...
Views: 1239 - So I'm Launching a PR Campaign - How Many Sales Will I Make? Understanding the Real ROI of PR - by Submitted on Aug 23, 2010 from Marsha FriedmanIf I had a nickel every time a CEO or marketing executive asked me how many more sales they'd make by using PR, Bill Gates would be jealous of my island-sized yacht. In order to answer that question, however, it's important to understand the fallacy on which it's based. So, let me ask you a ...
Views: 1206 - Why is PR the Hot Potato of Your Marketing Budget? - by Submitted on Jun 25, 2010 from Marsha FriedmanChief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes: CFO: What's the return on the PR budget? Marketing Director: I don't know. CFO: Well, how much revenue ...
Views: 1206 - When it Comes to Talk Radio, You Can't Judge by Size Alone - by Submitted on Jul 14, 2010 from Marsha FriedmanBack in 1962, Avis Rent A Car began using the advertising slogan that is still in use today - "We try harder." The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to ...
Views: 1203 - Tips for Your Online Book Promotion: It's Not About the Technology, It's About the Customers - by Submitted on Aug 17, 2010 from Marsha FriedmanWhen I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and ...
Views: 1199 - How to Make the Most of Your On-Air Time - by Submitted on Jun 25, 2010 from Marsha FriedmanEver since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms. Today, the screens are larger, the picture is in high-definition color and the programming ...
Views: 1183 - Stay Focused on Your Passion: Emmy-Winning Client Proves Passion and Drive can Overcome ANY Obstacle - by Submitted on Jul 14, 2010 from Marsha FriedmanI spend much of my time doling out practical marketing and PR advice based on the harsh realities of today's new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful. But ...
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