If you want some serious response from your direct marketing, get serious about your direct mail letters. The success of your direct mail campaigns stand and fall on the quality of your letter. But when it comes to direct mail letters, you can find huge differences in style and ... Views: 1006
It's an emerging debate that looks set to become more widespread in the future - which direct marketing method is most effective: traditional direct mail campaigns, or new generation email marketing?
Direct mail is sent to businesses and consumers every day and is used by a very wide range of ... Views: 829
What is the Data Protection Act? The Data Protection Act gives individuals in the UK the right to know what information is held about them, and sets out rules to make sure that this data is handled properly by the organisations holding the information.
The Data Protection Act 1998 was ... Views: 829
We all know we have an obligation to maintain clean and accurate mailing lists.
An accurate mailing list means more of your marketing messages will reach their intended audience, and you'll experience less wastage in your marketing spend.
But if you're registered under the UK Data Protection ... Views: 814
Introduction
Home improvement businesses face a unique challenge in marketing themselves to potential customers.
Businesses offering services like loft conversions, double glazing, conservatories, landscaping, kitchens and bathrooms face widespread competition, some of it from larger retailers ... Views: 732
Direct mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries.
A mailing, often accompanied by a letter, in the post has become a proven and accepted way of targeting your audience, with consistent conversion rates of about 1-5%. ... Views: 656