Google, the world popular Search Engine is using a new tool to produce better results. Over the past few months, a significant percentage of Google queries were managed by RankBrain, making Google a better and easier place to carry out searches.
What is RankBrain?
RankBrain is the name for ... Views: 700
Analytics is a free tool from Google, and is used to provide detailed analysis about the ways in which visitors interact with a website.
BENEFITS OF ANALYSING WEBSITE TRAFFIC
If you're not already using Analytics, how are you determining what marketing methods are working? Are your Social ... Views: 655
The battle for supremacy between Google and Facebook rages on. It can prove difficult for advertisers to know which is more beneficial for their business, when it comes to determining marketing strategies. Creating and advertising a brand presence on Facebook has its own plus points, and needs a ... Views: 724
Twitter is a powerful social networking tool for businesses if used in the correct way. Tweeting on a daily basis can help your business to increase brand awareness, generate leads and create positive communication with your prospects. One way of doing that is by initiating a regular follow / ... Views: 651
From small businesses to large enterprises, network security plays a crucial role. Ignoring the need for network security puts your business at high risk. With the growing threat of malware, viruses and hacking, businesses have never been more vulnerable. You only need to think back to the Sony ... Views: 431
There’s no escaping the Digital world, which means we are reliable on, amongst other things, emails, social media and mobile apps. Life online allows us to do many things more easily, be it selling, buying, interacting or research. Having an online presence allows for greater exposure for ... Views: 727
There are two main types of marketing - inbound and outbound. Both marketing strategies are helpful for businesses and to grow their customer base, however, the objectives of these strategies are quite different, as are the techniques.
What is Outbound Marketing?
This is where a business ... Views: 716