5 Tips for getting professional headshots done that will build your personal brand
When you are attracting customers in a digital world, first impressions are important.
Many times with a quick glance at your website and photos, people make a judgment about you… and if your headshot is ... Views: 1171
The importance of Personal Branding for Entrepreneurs
Thinking about doing a product or program launch to get some fast sales? Read this first!
Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and ... Views: 994
Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients.
Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketing ... Views: 878
7 reasons why diversifying your social media efforts is becoming increasingly important
Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy.
The same is true now for the recent update Twitter made in their timeline algorithm. Now instead of ... Views: 987
Why displaying fees on your website may provide an advantage over your competition
Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to.
Each piece of ... Views: 918
The Basics & 5 Tips on Using IG for Optimal Social Media Engagement
I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build ... Views: 662
It’s not news that video is at the forefront of marketing these days.
From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ... Views: 738
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage ... Views: 612
How Will COVID-19 Impact Holiday Shopping?
COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year.
As marketers, we’ve had to ... Views: 561
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with ... Views: 521
When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of ... Views: 692
Useful Paid Advertising Campaign Strategies
If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.
On the one hand, people are home more, and doing virtually everything online. But many ... Views: 676
3 of the Latest SEO Tips to Grow Your Website Traffic
The end of each year is a time for reflection, both personally and professionally.
One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO ... Views: 788