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Articles from Susan Friesen | Selfgrowth.com
- Want More Leads and Sales? Stop Making This Common Website Mistake - by Submitted on Jun 09, 2022 from Susan FriesenNew entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and ...
Views: 490 - Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing - especially since the pandemic is still affecting supply chains and local economies. No matter what type of - by Submitted on Oct 28, 2021 from Susan FriesenBelieve it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no ...
Views: 488 - How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials - by Submitted on Mar 03, 2022 from Susan FriesenOver the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at ...
Views: 488 - How to Hire a Brand Designer That’s Right for Your Business - by Submitted on Apr 15, 2022 from Susan FriesenWhen you’re trying to build a profitable business, branding is everything. No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, ...
Views: 488 - How Building Your Personal Brand Can Help You Escape from the Corporate World - by Submitted on Sep 29, 2022 from Susan FriesenOver the last few years, we’ve seen record numbers of people quitting their jobs. There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world. For example, in a report from ...
Views: 487 - What is the Best Social Media for Your Business? - by Submitted on May 12, 2022 from Susan FriesenLove it or hate it, there’s no denying that social media has forever changed our lives. It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, ...
Views: 487 - Why Is Everyone so Afraid of ChatGPT? - by Submitted on Jun 02, 2023 from Susan FriesenWith all the existential threats we’re faced with in the world today, the last thing we need is another one. And you’d think that large language models, like Meta’s LLaMA, Google’s PaLM 2, and of course, OpenAI’s ChatGPT, which are basically just chatbots on steroids, would be the least of ...
Views: 485 - Understanding These 3 Trends Will Help You Design the Best SEO Strategy for 2022 - by Submitted on Feb 03, 2022 from Susan FriesenThe end of each year is a time for reflection, both personally and professionally. Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the ...
Views: 481 - What Kind of Website Does My Business Need? Pre-designed or Custom? - by Submitted on Apr 28, 2022 from Susan FriesenThat being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best ...
Views: 481 - Choosing The Right Photos For Your Website & Online Brand - by Submitted on May 27, 2021 from Susan FriesenHow smart companies use images to boost their online presence You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day. And that’s partly true - we do do a lot of writing and custom coding (see why custom built websites are ...
Views: 479 - 5 Tips for Creating the Best Website Content Strategy - by Submitted on Feb 17, 2022 from Susan FriesenSee Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ...
Views: 478 - Your 2022 Guide on How to Use Video in Email Marketing - by Submitted on Jan 20, 2022 from Susan FriesenIt’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ...
Views: 478(1 vote) - Why Building Trust is So Important for a Successful Rebrand - by Submitted on Nov 10, 2022 from Susan FriesenA Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount ...
Views: 476 - SEO Trends for 2023 to Help You Grow Your Website Traffic - by Submitted on Dec 08, 2022 from Susan FriesenThe end of the year is a time for reflection, both personally and professionally. And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ...
Views: 475 - 5 Tips for Creating the Best Website Content Strategy - by Submitted on Feb 17, 2022 from Susan FriesenSee Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ...
Views: 474 - 3 Ways to Promote Brand Values in Your Marketing - by Submitted on Dec 22, 2022 from Susan FriesenEstablishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current ...
Views: 463 - Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business - by Submitted on Jun 24, 2022 from Susan FriesenWhen you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important. But what is a brand anyway? The term gets thrown around a lot, but in my experience, a lot of people (business owners included) ...
Views: 455 - How Brand Positioning Transformed a Counselling Business into a Market Leader - by Submitted on Apr 10, 2023 from Susan FriesenStanding Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of ...
Views: 450 - These Two Methods Can Help You Get More Traffic to Your Website - by Submitted on Aug 04, 2022 from Susan FriesenIn today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince ...
Views: 450 - Why Creating Brand Values Is Vital to the Success of Your Business - by Submitted on Nov 24, 2022 from Susan FriesenWhen you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my ...
Views: 448 - Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement - by Submitted on Apr 20, 2023 from Susan FriesenIf you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its ...
Views: 447 - How Cross-Selling Boosts eCommerce Sales - by Submitted on Mar 16, 2023 from Susan FriesenWhen you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult. It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase. Online shoppers are notorious for abandoning ...
Views: 445 - 10 Tips to Help You Get Back to Business This Fall - by Submitted on Sep 01, 2022 from Susan FriesenAs the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to ...
Views: 434 - Looking to Redesign Your Logo? Here’s What You Need to Know - by Submitted on Mar 03, 2023 from Susan FriesenBuilding recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see ...
Views: 431 - How to Choose a Developer for Your Small Business Website - by Submitted on Oct 14, 2022 from Susan FriesenI get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website. Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they ...
Views: 430 - How to Choose a Marketing Company That’s Right for Your Small Business - by Submitted on Sep 19, 2022 from Susan FriesenHow to Choose a Marketing Company That’s Right fo When you’re building a business, effective marketing is key, but choosing the best digital marketing company for your business can be incredibly tough. Most companies specialize in one aspect of marketing or another, such as advertising, ...
Views: 419 - Nurturing Your Practice: A Guide to Marketing for Therapists - by Submitted on Sep 25, 2023 from Susan FriesenAs a therapist or clinical counsellor, it can be tough to make yourself stand out amongst the plurality of professionals with whom you’re competing. All things considered, marketing for therapists can actually be a pretty difficult endeavour, not least here in Canada, where therapists are ...
Views: 382 - How Your Small Business Can Easily Leverage AI - by Submitted on Nov 20, 2023 from Susan FriesenIt’s been less than a year since ChatGPT was launched, and already it’s changed the business landscape in ways we can only begin to imagine. But even a few years ago, if you’d told me I’d soon be publishing an article on how to use AI for small business, I would have thought you were out of ...
Views: 376 - 3 Critical Content Marketing Strategies for Alternative Healthcare Professionals - by Submitted on Nov 03, 2023 from Susan FriesenIf you own a service-based business, dealing with difficult clients is something you will inevitably have to do. I wish I could say there was a way to avoid dealing with this, but unfortunately, that’s just not the case. Regardless of what industry you’re in, or the kind of business you ...
Views: 351 - 12 Trends in Marketing to Watch Out for in 2024 - by Submitted on Dec 01, 2023 from Susan FriesenWith winter just around the corner, and Christmas coming up fast, it really is hard to believe that 2023 is almost over. It seems like just a few weeks ago my team and I were meeting to discuss ChatGPT and decide how we’ll be using artificial intelligence moving forward. But then again, ...
Views: 348 - 5 Content Marketing Trends That Will Dominate in 2024 - by Submitted on Jan 26, 2024 from Susan FriesenWithout a doubt, content marketing offers one of the best ways to market your business online. But if you want your content to convert, and be able to compete with everything else that’s out there, you’ve got to keep track of the dominant content marketing trends. Otherwise, your content ...
Views: 346 - 3 Critical Content Marketing Strategies for Alternative Healthcare Professionals - by Submitted on Oct 23, 2023 from Susan FriesenWith millions of blogs, social media posts, and YouTube videos being published every day, figuring out how to create content that stands out from the rest can be stressful, to say the least. And when you’re operating in a highly competitive industry, like the health sector, the process can ...
Views: 335 - Why Am I Losing Newsletter Subscribers? 6 Reasons Why People Unsubscribe and What You Can Do About It - by Submitted on Jun 13, 2024 from Susan FriesenAs a business owner, your mailing list is one of your most valuable resources. This list of subscribers is essential to the success of your marketing efforts, as it offers a fast, affordable way to stay connected to your audience. But when you send a newsletter and see that several people ...
Views: 331 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 327 - How We Helped a Local Payment Processor Create a Brand That Stands Out in a Crowd of Giants - by Submitted on Feb 12, 2024 from Susan FriesenA Case Study on Lucid Payments In late 2021, the founder and CEO of Lucid Payments, Surge Cumiskey, contacted us looking for help with her website. She was disappointed with the one she had at the time, and unimpressed with the lacklustre services she was receiving from the agency that built ...
Views: 322 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 317 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 316 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 315 - 11 Graphic Design Trends to Watch Out for in 2024 - by Submitted on May 16, 2024 from Susan FriesenWhether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to ...
Views: 311 - Why You Should Be Careful What You Post on Social Media - by Submitted on Mar 21, 2024 from Susan FriesenSocial media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that ...
Views: 311 - What’s the Difference Between a Tagline and a Slogan? - by Submitted on May 02, 2024 from Susan FriesenIf you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this ...
Views: 310 - 11 SEO Trends You Need to Know About in 2024 - by Submitted on Feb 27, 2024 from Susan FriesenWhen you’ve been working in marketing for as long as I have, you tend to get asked the same questions over and over again. One thing people are always asking me is, “Is SEO still relevant?” I can’t tell you how many times I’ve been asked this question, and I always answer with the same ...
Views: 309 - 11 Graphic Design Trends to Watch Out for in 2024 - by Submitted on May 16, 2024 from Susan FriesenWhether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to ...
Views: 306 - What’s the Difference Between a Tagline and a Slogan? - by Submitted on May 02, 2024 from Susan FriesenIf you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this ...
Views: 306 - Why Consistency in Branding Is Key When It Comes to Your Messaging - by Submitted on Mar 08, 2024 from Susan FriesenAs someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp their brands. And after all these years, one of the most common issues I’ve seen (and have had to rectify) is a lack of consistency in branding. Often, clients who come to us ...
Views: 306 - Why You Should Be Careful What You Post on Social Media - by Submitted on Mar 21, 2024 from Susan FriesenSocial media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that ...
Views: 302 - What’s the Difference Between a Tagline and a Slogan? - by Submitted on May 02, 2024 from Susan FriesenIf you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this ...
Views: 301 - The Benefits of Content Marketing for Non-Profits - by Submitted on Jun 02, 2024 from Susan FriesenWhen you think about how a charity or other non-profit promotes itself, content marketing is probably not the first thing that comes to mind. But the truth is, content marketing for non-profits shouldn’t be seen as any less important than it is for any other organization. Blogging and ...
Views: 288 - What You Can Do to Create an Online Store People Trust - by Submitted on Apr 18, 2024 from Susan FriesenIf you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how ...
Views: 286 - What You Can Do to Create an Online Store People Trust - by Submitted on Apr 18, 2024 from Susan FriesenIf you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how ...
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