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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Susan Friesen | Selfgrowth.com
- How to Marie Kondo Your Website - by Submitted on Jun 27, 2019 from Susan Friesen9 Website Redesign & Refresh Tips You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.” Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do ...
Views: 821 - How to Use Instagram to Build Your Business Brand - by Submitted on Aug 26, 2018 from Susan Friesen3 Ways to Start a Brand-Centric Social Media Strategy Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business. A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not ...
Views: 816 - How to Calculate Twitter ROI - by Submitted on Jul 09, 2019 from Susan FriesenGet to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of ...
Views: 808 - Marketing for Interior Designers: Building Brand Exposure - by Submitted on Jan 03, 2019 from Susan Friesen4 Interior Design Marketing Strategies It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people ...
Views: 806 - Balancing Customer Service with Cost-Savings Technology - by Submitted on Jan 31, 2019 from Susan FriesenTypical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company. We dial the support number only to be met with a recorded robot ...
Views: 804 - Competitive Positioning for Nonprofits - by Submitted on Jul 24, 2019 from Susan FriesenHow to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into ...
Views: 802 - A Comprehensive 2019 Guide to the Website Redesign Proces - by Submitted on May 15, 2019 from Susan FriesenThere are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few. However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s ...
Views: 797 - How to Make the Right First Impression with Your Homepage Headline - by Submitted on Oct 31, 2018 from Susan FriesenA new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a ...
Views: 796 - Should Your Small Business Use eCommerce Chatbots? - by Submitted on Feb 07, 2019 from Susan FriesenThe Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve visited a website and had a chat box pop up, ...
Views: 796 - Which is better for Building Your Small Business: Pinterest or Instagram? - by Submitted on Sep 12, 2018 from Susan FriesenDiscover which platform your ideal users prefer and how to you know if it’s right for growing your business Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and ...
Views: 796 - 3 Ways to Make a Website for Your Target Market - by Submitted on Sep 24, 2020 from Susan FriesenTap into What Your Customers Want in a Website As entrepreneurs and small business owners, we’re proud of our self-made success—and we should be! It takes a lot of determination and grit to get to where we are. But entrepreneurs and small business owners often think too objectively when ...
Views: 793 - 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters - by Submitted on Jan 10, 2019 from Susan FriesenBoost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop ...
Views: 791 - Your Guide to SEO Trends for 2021 - by Submitted on Dec 03, 2020 from Susan Friesen3 of the Latest SEO Tips to Grow Your Website Traffic The end of each year is a time for reflection, both personally and professionally. One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO ...
Views: 788 - How to Generate Leads with Landing Page Giveaways - by Submitted on Apr 22, 2019 from Susan FriesenCreating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is ...
Views: 775 - The Importance of Blogs to Increase Engagement - by Submitted on Aug 20, 2020 from Susan Friesen5 Advantages of Blogging for Marketing No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there ...
Views: 775 - Boost Your Brand Awareness: LinkedIn Groups Make a Comeback - by Submitted on Dec 20, 2018 from Susan FriesenAre LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. https://evisionmedia.ca/9-reasons-why-b2b-businesses-love-linkedin/ For several years, another benefit to ...
Views: 774 - Where Social Media is Headed in 2020 - by Submitted on Dec 10, 2019 from Susan FriesenSocial Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance ...
Views: 747 - How to Engage & Inspire with Interactive Content Marketing - by Submitted on Aug 06, 2019 from Susan FriesenEasy Ways to Stand Out from the Competition I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an ...
Views: 745 - Tips on Managing Your Workforce Remotely - by Submitted on Apr 07, 2020 from Susan FriesenSo many people are now working from home (WFH) 100% of the time. Hopefully if this is the case for you, you can maintain productivity and stay positive during the COVID-19 pandemic. While a lot of us are used to living the entrepreneur life from a home office, it's still a big adjustment to ...
Views: 739 - Your 2019 Guide on How to Use Video in Email Marketing - by Submitted on Jun 12, 2019 from Susan FriesenIt’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ...
Views: 738 - Should Your Small Business Hire an SEO Specialist? - by Submitted on May 30, 2019 from Susan FriesenYour 2019 Guide to SEO Outsourcing If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on. How much thought and effort have you put into search engine ...
Views: 733 - The Importance of Brand Messaging for a Successful Website Redesign - by Submitted on Sep 05, 2019 from Susan FriesenI’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel ...
Views: 733 - How to Create an Email Marketing Campaign Your Audience Will Love - by Submitted on Oct 08, 2020 from Susan Friesen4 Reasons to Discover the Value of Email Marketing Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like ...
Views: 728 - The Entrepreneur’s Beginner’s Guide to Hashtags - by Submitted on Nov 26, 2019 from Susan FriesenHow a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling ...
Views: 724 - How to Add Festive Flair to Your Website for the Holidays - by Submitted on Nov 19, 2020 from Susan Friesen8 Simple Seasonal Website Branding Tips Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your ...
Views: 723 - How to Nail Social Media for eCommerce - by Submitted on Jul 16, 2020 from Susan FriesenYour Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to ...
Views: 723 - Brand Marketing During Coronavirus: What You Need to Know - by Submitted on May 14, 2020 from Susan FriesenHow to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just ...
Views: 721 - How to Pivot Your Small Business Strategy During the COVID-19 Crisis - by Submitted on Mar 26, 2020 from Susan FriesenEasy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving ...
Views: 721 - It’s Time to Get Serious About Voice Search Optimization - by Submitted on Mar 07, 2019 from Susan FriesenHow to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology https://evisionmedia.ca/how-optimize-website-voice-search/ means for your business. It’s such an important topic that I decided to write a second part related to SEO this ...
Views: 706 - How to Stay One Step Ahead of Changing Customer Behaviours - by Submitted on Sep 16, 2019 from Susan Friesen5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you ...
Views: 698 - Your 3-Step Guide to Increase Sales with Seasonal Marketing - by Submitted on Oct 16, 2019 from Susan FriesenWhen holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of ...
Views: 692 - Selling on an eCommerce Site vs. A Social Media Marketplace - by Submitted on Jul 23, 2020 from Susan FriesenThe Difference Between Social Media Selling & eCommerce Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce ...
Views: 689 - How to Use Empathetic Marketing in Your Social Media Strategy - by Submitted on Jun 18, 2020 from Susan Friesen4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay ...
Views: 685 - How to Make a Million Dollars in Your Business—and Why You Probably Won’t - by Submitted on Oct 29, 2020 from Susan FriesenWhat’s essential before your business can grow to the next level I’m sure you’ve seen the headlines: “5 Steps to Creating a Million-Dollar Business” “How to Make a Million Dollars in 30 Days” or how about ”How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a ...
Views: 677 - Your Guide to Paid Marketing During COVID-19 - by Submitted on Apr 30, 2020 from Susan FriesenUseful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many ...
Views: 676 - 6 Ways to Increase Sales After the Holidays - by Submitted on Jan 02, 2020 from Susan FriesenYour Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018. If you were fortunate, your business ...
Views: 675 - Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement - by Submitted on Dec 10, 2020 from Susan FriesenWhat Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you? But when push comes to shove, are you REALLY shopping local ...
Views: 673 - How to Evolve Your Business Model as Times Change - by Submitted on May 21, 2020 from Susan FriesenAre You Prepared to Meet New Customer Needs? We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses ...
Views: 671 - 5 Website Improvement Ideas for a New Economy - by Submitted on Jun 11, 2020 from Susan FriesenWhat Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an ...
Views: 669 - Your 2019 Business Guide to Instagram Stories, Posts & Live Videos - by Submitted on May 02, 2019 from Susan FriesenThe Basics & 5 Tips on Using IG for Optimal Social Media Engagement I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build ...
Views: 662 - The Downfall of the Stubborn Entrepreneur - by Submitted on Feb 25, 2021 from Susan FriesenTales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction ...
Views: 656 - 17 Strategic Business Pivots to Make in the Time of COVID-19 - by Submitted on Apr 16, 2020 from Susan FriesenYour Coronavirus Essentials Checklist Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner. You worry about the health ...
Views: 651 - How to Keep People on Your Website Longer - by Submitted on Jul 30, 2020 from Susan Friesen7 Easy eCommerce & Business Site Marketing Strategies It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. So...do your website visitors like what they see when they land on your site, or are they leaving after a few ...
Views: 640 - Is it Time for a Website Makeover? - by Submitted on Feb 27, 2020 from Susan Friesen8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression? I’m guessing it wasn't good, and ...
Views: 637 - The Difference Between a Business Coach, a Mentor & a Consultant - by Submitted on Mar 12, 2020 from Susan FriesenFind Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find ...
Views: 635 - 7 Tips MedSpas Can Follow to Increase Website Traffic - by Submitted on Feb 04, 2021 from Susan FriesenHow to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business ...
Views: 633 - 5 Steps to Help You Build an eCommerce Store - by Submitted on Jul 02, 2020 from Susan FriesenYour Guide to Starting an Online Business Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture. From 2017 to late 2019, ...
Views: 630 - How to Set Social Media Goals in 2020 - by Submitted on Jan 30, 2020 from Susan FriesenCreate the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s ...
Views: 627 - 3 eCommerce Challenges & Solutions for Tough Times - by Submitted on Apr 23, 2020 from Susan FriesenHow to Start Selling Online More Effectively To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. There’s no arguing this pandemic has led to increased internet ...
Views: 625 - The Importance of Empathy-Based Marketing - by Submitted on May 28, 2020 from Susan Friesen3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that ...
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