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Articles from Susan Friesen | Selfgrowth.com
- Smart Calls-to-Action for Every Buying Stage to Maximize Conversions - by Submitted on Apr 24, 2018 from Susan FriesenHave you ever wondered why some websites convert better than others? You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale. So what’s the best way to get prospects to take action? In a previous article, we ...
Views: 959(2 votes) - 7 Crucial Elements to Building an Effective Personal Brand - by Submitted on Nov 06, 2017 from Susan FriesenHow to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today's consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. ...
Views: 958 - 6 Highly Effective Ways to Position Your Business Brand Like a Super Hero - by Submitted on Mar 28, 2017 from Susan FriesenHow Christine Awram Successfully Created a Powerful Brand for Women I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram. I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of ...
Views: 952 - In-Depth: Facebook Data Privacy & Social Media Data Mining - by Submitted on May 17, 2018 from Susan FriesenWhat Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising. As a result of the investigation ...
Views: 949(2 votes) - Using Facebook Messenger Bots to Boost Your Business - by Submitted on Feb 08, 2018 from Susan FriesenFacebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very important for any business ...
Views: 948 - 2 Easy Steps to Increase User Engagement for Small Businesses - by Submitted on Nov 15, 2018 from Susan FriesenPosting to social media is a great but even better is creating conversation. For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing. When you post something ...
Views: 948 - Proof Why Using Your Personal Email for Business Is Hurting Your Credibility - by Submitted on Jul 09, 2016 from Susan Friesen75 Percent Of Consumers Agree You Need to Stop Using Free Email Services For Your Business Email Think it’s convenient to use your Gmail, AOL or Yahoo email address for business? That might be true but it could also be turning away potential clients and harming your professional credibility ...
Views: 948 - Is Video Marketing right for you and where should you use it? - by Submitted on Jun 20, 2017 from Susan FriesenWhy Video Marketing Garners Great Results for Business Owners and Entrepreneurs Video marketing is a hot topic for us lately and for good reason. Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such ...
Views: 942 - Why Ignoring Video Marketing is Hurting Your Business - by Submitted on Jun 06, 2017 from Susan Friesen6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static ...
Views: 940 - Website Neglect: How To Go From BUST to BOOM - by Submitted on Sep 15, 2015 from Susan Friesen7 Vital Website Updates To Achieve Better Business Success How long has it been since your website’s home page has been updated with fresh new text and images? How about your blog? Has it been months? Years even since your last entry? Do you even have a blog? What about the last time ...
Views: 935 - The Honest Truth About Your Business: 29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby - by Submitted on Aug 18, 2015 from Susan FriesenAre you a true business owner and entrepreneur? Or are you pursuing your business dreams more like a hobby but may not even be aware this is what’s happening? In meshing business and personal life in the past...... I took a lot of time off when I felt like it…, I worked around the kid’s ...
Views: 934 - 6 Business Investments Every Entrepreneur Should Do to Achieve Success - by Submitted on Aug 30, 2016 from Susan FriesenHow my Growing up on a Farm Fostered The Truth About Building a Business that Will Save You Wasted Time, Money and Effort in the Long Run When I was 9, our family moved from Vancouver to a 10-acre farm in Bradner. The shock of moving from a city to a farm was definitely felt by all of us ...
Views: 933 - Does Your Website Need a Content Makeover? - by Submitted on Mar 29, 2018 from Susan FriesenBusinesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to ...
Views: 931 - How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects - by Submitted on Oct 23, 2017 from Susan FriesenWhen visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it's really about the customer and what ...
Views: 919 - 5 Service-Based Businesses That Really Benefit from Local SEO - by Submitted on Jun 05, 2018 from Susan FriesenDoes your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic. Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this ...
Views: 918 - Get to the Top of the Search Results with SEM - by Submitted on Dec 20, 2018 from Susan FriesenHow to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around ...
Views: 918 - Yes or No: The Sharing Prices on Your Website Debate - by Submitted on Aug 21, 2017 from Susan FriesenWhy displaying fees on your website may provide an advantage over your competition Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to. Each piece of ...
Views: 918 - 4 Simple Steps to Improving Newsletter Click-Through Rates - by Submitted on Jul 24, 2018 from Susan FriesenHow to Engage Your Target Audience for More Clicks Newsletter marketing can be extremely effective and really grow your business, but it has to be done right. Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the ...
Views: 917 - Effective Lead Generation Through Digital Marketing - by Submitted on Jan 17, 2019 from Susan FriesenHow to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more ...
Views: 916 - What it Takes to Create an Award-Winning Business - by Submitted on Nov 29, 2016 from Susan FriesenWhat it Takes to Create an Award-Winning Business 14 Strategies We Attribute to Our Recent Business Excellence Award Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that eVision Media was nominated for a 2016 Business Excellence ...
Views: 916 - Why Paying it Forward Reaps Many Rewards on Social Media - by Submitted on Dec 20, 2016 from Susan FriesenHow would you like to be the reason someone smiles today? Doesn’t it feel wonderful and causes you to smile when you’re acknowledged for an accomplishment? When someone is truly kind to you without any intention of reciprocation? I recently discovered just how wonderful that feeling ...
Views: 914 - Are You Just Earning the Badge? - by Submitted on Oct 01, 2020 from Susan FriesenTales from the Online Marketing Crypt – Vol. 2 Transforming from a Shallow Entrepreneur to a Successful Businessperson When I was 9, I joined a group called The Pioneer Girls. We met in a single-room; 3-grade classroom school located a few doors down from our farm in Mt. Lehman. I found ...
Views: 913 - Website Planning: Why Strategy Beats Design Every Time - by Submitted on Sep 05, 2017 from Susan FriesenWhat to Do First Before Designing Your Business Website I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal. Then, disaster strikes. "You got it all ...
Views: 907 - 7 Keys to Creating a High Conversion Website Home Page - by Submitted on Mar 22, 2018 from Susan FriesenHave you ever said, "If only I knew what to put on my website home page, I'd do it!"? Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes. You want to look good and get results online, but the truth is many home pages rank ...
Views: 905 - How Branding Defines and Positions Your Business - by Submitted on Mar 13, 2017 from Susan FriesenWhat is Branding and How it’s Different from a Logo and Marketing When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day. But what exactly is a brand? What does it mean? How is your brand communicated? When ...
Views: 905 - Is Jealously the Biggest Culprit in Thwarting Your Business Growth? - by Submitted on Aug 15, 2017 from Susan FriesenWhy Gratitude is One of the Biggest Keys to Success No magic pill, wand or formula was applied in creating this success story. While Social Media can have many benefits to business growth, there’s an underlying, negative-based energy many people experience that could very well be ...
Views: 901 - Deck Out Your Business Website and Social Media in Holiday Style! - by Submitted on Dec 10, 2017 from Susan FriesenIt's the most wonderful time of the year; a time for celebration of the holiday season... As we deck the halls with boughs of holly and trim the tree, it's also time to get your business showcased for the holiday season. This is the time to make sure your social media profiles and ...
Views: 899 - How Personal and Business Branding Begins with a Professional Headshot - by Submitted on Apr 18, 2017 from Susan FriesenWhy it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects? What about your website or other touchpoints a prospective client might ...
Views: 899 - Why Books Make Powerful Lead Magnets for Your Business - by Submitted on Jun 07, 2016 from Susan FriesenAre you looking for a way to stand out from your competitors? Consider writing a book! Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly ...
Views: 899 - Why Twitter Ads Boost Business & How to Create Them - by Submitted on Jul 25, 2017 from Susan FriesenAn Insider’s Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising Last week we showed you all the basic elements of setting up and using Twitter. Now that we’ve looked at how you can market locally with hashtags and how to set up your profile and ...
Views: 899 - How to Define Your Brand Voice - by Submitted on Aug 15, 2018 from Susan Friesen3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. ...
Views: 896 - Customer Service Strategies in a Digital World - by Submitted on Jul 30, 2017 from Susan FriesenHow to get your social media presence set up right so you can deal with customer complaints like a Pro With social media being so prevalent, users often take to their favourite channel with their complaints. 75% of users surveyed said they include social media when evaluating a ...
Views: 891 - How to Create a Powerful Corporate Brand - by Submitted on Nov 08, 2018 from Susan Friesen4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from ...
Views: 891 - Using Your Story for a Stronger Audience Connection - by Submitted on Nov 01, 2016 from Susan FriesenHow Stories Greatly Enhance Your Business Brand Positioning Have you incorporated your story into your business marketing? I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women took the stage to inspire, educate and motivate the ...
Views: 889 - 3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts - by Submitted on Sep 24, 2018 from Susan FriesenWhy Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours! Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition. While traditional methods to build your business on Instagram work magic, they ...
Views: 888 - How Industry Jargon is Scaring Your Clients Straight to Your Competitor - by Submitted on Jul 04, 2016 from Susan FriesenAre you speaking a different language to your prospective clients and aren’t even aware of it? I travelled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department. In case you’re not familiar with Canada, English is ...
Views: 882 - Why Your Website Needs a Page for Every Purpose - by Submitted on Mar 08, 2018 from Susan FriesenYour website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients. Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketing ...
Views: 878 - 3 Tips for Social Media Storytelling - by Submitted on Mar 14, 2019 from Susan FriesenHow to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media ...
Views: 873 - Getting Your Business Ready NOW for Holiday Shopping - by Submitted on Dec 03, 2017 from Susan FriesenBlack Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an ...
Views: 869 - How to Build a Better Social Media Presence - by Submitted on Dec 06, 2018 from Susan FriesenWe’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on social media and ...
Views: 863 - How to Define Your Brand Identity with 5 Simple Questions - by Submitted on Aug 20, 2018 from Susan FriesenWhy the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so ...
Views: 857 - Top 13 Ways Landing Pages Can Build Your Business - by Submitted on Feb 07, 2017 from Susan FriesenWhat Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is ...
Views: 857 - The Hidden Cost of FREE: 5 Ways Free/Low Cost Website Templates Kill Your Business - by Submitted on Sep 29, 2014 from Susan FriesenAs a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services. While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using ...
Views: 849 - In the Know: Health and Wellness Website Legalities - by Submitted on Dec 27, 2018 from Susan FriesenWhen Health Consulting Businesses are Legally Responsible One thing the internet is infamous for is being a source of advice for our health and well-being. It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our ...
Views: 847 - The Power of Content Marketing Storytelling - by Submitted on Apr 11, 2019 from Susan Friesen3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online ...
Views: 844 - Too Many Gurus: Why Less is More and How to Refocus - by Submitted on Jan 03, 2017 from Susan FriesenAre you overwhelmed by the volume of advice you see and read each day by business and marketing experts? It's easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing to their eZines and newsletters. But over ...
Views: 836 - Using Images In Your Website: What You Need To Know - by Submitted on Apr 15, 2021 from Susan FriesenBest Practices For Using Photos and Graphics in Web Design Let’s update the old cliche. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can do to make ...
Views: 836 - Should You Stop Marketing During COVID-19? - by Submitted on Mar 20, 2020 from Susan FriesenThe Impact of Coronavirus on Small Business As a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable ...
Views: 829 - How to Use ‘Voice of Customer’ Tools for Your Business - by Submitted on Oct 02, 2019 from Susan FriesenListen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants ...
Views: 827 - How to Differentiate Your Brand Personality & USP - by Submitted on Aug 03, 2018 from Susan FriesenTips on Showcasing the Ideas and Values that Make Your Business Brand Unique It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition. Whether you sell something or provide a service, you have competing companies and brands who want the ...
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