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Articles from Susan Friesen | Selfgrowth.com
- Getting Your Business Ready NOW for Holiday Shopping - by Submitted on Dec 03, 2017 from Susan FriesenBlack Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an ...
Views: 869 - Google’s 2022 AI Update: What It Is, How It Works, and How It Can Affect Your SEO - by Submitted on Apr 21, 2022 from Susan FriesenIf there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine. Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and ...
Views: 551 - How a Fall Financial Review Can Help You Boost Your Revenue This Holiday Season - by Submitted on Sep 23, 2024 from Susan FriesenWith fall just a couple of days away, and the holidays closing in fast, you’re probably looking forward to some much-needed rest, relaxation, and time with family. But if you own a business, before you can enjoy any of that, you’ve got to get through what is likely your busiest time of the ...
Views: 155 - How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects - by Submitted on Oct 23, 2017 from Susan FriesenWhen visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it's really about the customer and what ...
Views: 919 - How Brand Positioning Transformed a Counselling Business into a Market Leader - by Submitted on Apr 10, 2023 from Susan FriesenStanding Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of ...
Views: 399 - How Branding Defines and Positions Your Business - by Submitted on Mar 13, 2017 from Susan FriesenWhat is Branding and How it’s Different from a Logo and Marketing When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day. But what exactly is a brand? What does it mean? How is your brand communicated? When ...
Views: 905 - How Building Your Personal Brand Can Help You Escape from the Corporate World - by Submitted on Sep 29, 2022 from Susan FriesenOver the last few years, we’ve seen record numbers of people quitting their jobs. There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world. For example, in a report from ...
Views: 438 - How Cross-Selling Boosts eCommerce Sales - by Submitted on Mar 16, 2023 from Susan FriesenWhen you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult. It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase. Online shoppers are notorious for abandoning ...
Views: 403 - How Industry Jargon is Scaring Your Clients Straight to Your Competitor - by Submitted on Jul 04, 2016 from Susan FriesenAre you speaking a different language to your prospective clients and aren’t even aware of it? I travelled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department. In case you’re not familiar with Canada, English is ...
Views: 882 - How Meta Tags Influence SEO and Website Ranking - by Submitted on May 15, 2017 from Susan FriesenWhy Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be ...
Views: 1011 - How One of Our Longest-Running Clients Has Kept Us as Busy as We’ve Kept Her - by Submitted on Apr 04, 2022 from Susan FriesenA Case Study On Quantum Ascendance Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, ...
Views: 464 - How Online Membership Is a Win-Win for Non-Profits’ Websites - by Submitted on Mar 04, 2021 from Susan FriesenWhy Not-for-Profits Benefit from Web-Based Membership Functionality If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases. Something ...
Views: 585 - How Personal and Business Branding Begins with a Professional Headshot - by Submitted on Apr 18, 2017 from Susan FriesenWhy it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects? What about your website or other touchpoints a prospective client might ...
Views: 899 - How the 2015 Facebook Algorithm Changes Affect You: Popular content rules while spam drools - by Submitted on Jan 27, 2015 from Susan FriesenIs Facebook marketing dead? Not yet. While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there's still value to be found on Facebook for brands. While this popular Social Media channel still provides the potential to reach ...
Views: 1099 - How the Benefits of Blogging Can Seriously Help Your Website and Boost Your Business in 2024 - by Submitted on Jan 12, 2024 from Susan FriesenIn this day and age, the benefits of blogging couldn’t be any more obvious. Its advantages have been demonstrated countless times, and while there used to be a bit of a debate about whether or not it was worth it to write blogs, that argument has been over for quite some time. To be fair, ...
Views: 239 - How This One Thing Can Destroy a Client Relationship - by Submitted on Jun 03, 2021 from Susan FriesenTales from the Online Marketing Crypt #18 Why being mindful of clients’ perspectives can keep them supporting your business We all have them. Days when everything pisses us off. In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and ...
Views: 586 - How to Add Festive Flair to Your Website for the Holidays - by Submitted on Nov 19, 2020 from Susan Friesen8 Simple Seasonal Website Branding Tips Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your ...
Views: 723 - How to Blog Without Breaking the Law - by Submitted on Jan 24, 2019 from Susan Friesen6 Important Legal Issues Bloggers Need to be Aware of Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the ...
Views: 1039 - How to Build a Better Social Media Presence - by Submitted on Dec 06, 2018 from Susan FriesenWe’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on social media and ...
Views: 863 - How to Build a Crisis Response Landing Page - by Submitted on May 07, 2020 from Susan FriesenThe Importance of Updating Your Website for COVID-19 Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way. Creating a crisis response landing page is a bit different ...
Views: 569 - How to Build Real Followers on Instagram - by Submitted on Sep 16, 2018 from Susan FriesenThe Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool https://evisionmedia.ca/media/build-real-followers-instagram.jpg We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still ...
Views: 1019 - How to Calculate Twitter ROI - by Submitted on Jul 09, 2019 from Susan FriesenGet to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of ...
Views: 808 - How to Choose a Developer for Your Small Business Website - by Submitted on Oct 14, 2022 from Susan FriesenI get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website. Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they ...
Views: 389 - How to Choose a Marketing Company That’s Right for Your Small Business - by Submitted on Sep 19, 2022 from Susan FriesenHow to Choose a Marketing Company That’s Right fo When you’re building a business, effective marketing is key, but choosing the best digital marketing company for your business can be incredibly tough. Most companies specialize in one aspect of marketing or another, such as advertising, ...
Views: 381 - How to Choose a Web Host That’s Right for Your Business - by Submitted on Feb 02, 2023 from Susan FriesenIf your business needs a website, then you’re going to need some form of web hosting. But if you don’t work on websites for a living, then understanding how to choose a web host that’s appropriate for your business can be daunting, to say the least. There are many different types of ...
Views: 450 - How to Create a Powerful Corporate Brand - by Submitted on Nov 08, 2018 from Susan Friesen4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from ...
Views: 891 - How to Create a Video Marketing Strategy That Gets Results - by Submitted on Jun 25, 2020 from Susan Friesen3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a ...
Views: 614 - How to Create an Email Marketing Campaign Your Audience Will Love - by Submitted on Oct 08, 2020 from Susan Friesen4 Reasons to Discover the Value of Email Marketing Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like ...
Views: 728 - How to Create Blog Content to Attract Your Ideal Target Audience - by Submitted on Apr 01, 2021 from Susan Friesen4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But ...
Views: 537 - How to Create Engaging Website Content That Captivates and Converts - by Submitted on Feb 27, 2025 from Susan FriesenYour website might look sleek and professional, but if you don’t have engaging website content, chances are, it’s not going to drive the results you want. The truth is people don’t visit your website to admire its design elements, regardless of how beautiful they might be. They come ...
Views: 38 - How to Create Engaging Website Content That Captivates and Converts - by Submitted on Feb 27, 2025 from Susan FriesenYour website might look sleek and professional, but if you don’t have engaging website content, chances are, it’s not going to drive the results you want. The truth is people don’t visit your website to admire its design elements, regardless of how beautiful they might be. They come ...
Views: 39 - How to Crush it With Lead Generation on LinkedIn Pulse - by Submitted on Apr 05, 2016 from Susan FriesenBlogging was promoted to be the promised land for entrepreneurs, business owners and marketers. Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets? So to boost the number of people seeing your article, you post it on ...
Views: 1066 - How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials - by Submitted on Mar 03, 2022 from Susan FriesenOver the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at ...
Views: 448 - How to Define Your Brand Identity with 5 Simple Questions - by Submitted on Aug 20, 2018 from Susan FriesenWhy the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so ...
Views: 857 - How to Define Your Brand Voice - by Submitted on Aug 15, 2018 from Susan Friesen3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. ...
Views: 896 - How to Determine Who to Hire To Be Your Next Ideal Web Developer - by Submitted on Sep 01, 2015 from Susan FriesenCritical Benefits and Drawbacks You Need to Know About Different Web Developer Types I get asked to do website estimates a lot and sometimes it’s downright heartbreaking to hear about the struggles and challenges entrepreneurs and business owners face when trying to find the right web ...
Views: 1370 - How to Differentiate Your Brand Personality & USP - by Submitted on Aug 03, 2018 from Susan FriesenTips on Showcasing the Ideas and Values that Make Your Business Brand Unique It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition. Whether you sell something or provide a service, you have competing companies and brands who want the ...
Views: 824 - How To E-A-T Your Way to the Content Google Likes - by Submitted on Jun 10, 2021 from Susan FriesenFollow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your ...
Views: 481 - How to Engage & Inspire with Interactive Content Marketing - by Submitted on Aug 06, 2019 from Susan FriesenEasy Ways to Stand Out from the Competition I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an ...
Views: 745 - How to Ensure Your Website is Ideally Positioned For Your Target Market - by Submitted on Feb 19, 2017 from Susan Friesen5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want Is your website attracting the right people who are actually interested in purchasing from you? Or is it just sitting there and not really accomplishing what you hoped it would? Every ...
Views: 1002 - How to Evolve Your Business Model as Times Change - by Submitted on May 21, 2020 from Susan FriesenAre You Prepared to Meet New Customer Needs? We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses ...
Views: 671 - How to Excel at Engagement-Based Email Marketing - by Submitted on Aug 13, 2020 from Susan Friesen8 Ways to Improve Your Email Marketing Campaigns I’m sure you’ve signed up for digital newsletters in the past (hopefully eVision Media’s!). Thinking back, do you remember what made you engage with a company’s eNewsletter? Chances are, it was one of these three reasons: 1. To get info ...
Views: 553 - How to Face Your Fears and Get More Business Leads - by Submitted on Apr 08, 2021 from Susan FriesenTales from the Online Marketing Crypt #15 Whether It’s Riding A Bike Or Making Sales Calls, We All Have to Face Our Fears Let’s talk about fear. What is your deepest fear? Mine is falling. I’m quite certain my fear of falling originated when I was first learning how to ride a ...
Views: 559 - How to Find Ideal Clients - by Submitted on Oct 03, 2016 from Susan Friesen5 Important Steps for Defining Your Niche Market I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who they would ideally want to work with. New ...
Views: 1130 - How to Find Your Business Niche - by Submitted on Aug 02, 2018 from Susan Friesen3 Ways to Help Better Position Your Business for Market Success Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively ...
Views: 971 - How to Generate Leads with Landing Page Giveaways - by Submitted on Apr 22, 2019 from Susan FriesenCreating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is ...
Views: 775 - How to Get Clients Fast Using Warm Letters - by Submitted on Sep 25, 2016 from Susan FriesenAre you keeping your business a secret? You may think you are doing a great job on social media, networking, and marketing online to grow your business. But you may not be utilizing your very biggest asset… and that is your own personal network. Most of us have established a network of ...
Views: 1118 - How to Get Your Website to Stand Out From the Crowd - by Submitted on Apr 12, 2016 from Susan FriesenWhy SEO is Still Very Relevant in Boosting Your Business Visibility Ever felt the fear of losing someone in the crowd? As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to ...
Views: 1107 - How to Grow Your Business with Reddit - by Submitted on Nov 29, 2018 from Susan FriesenMost businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to ...
Views: 1353 - How to Have Clients Who Are Your Ardent Champions - by Submitted on Nov 26, 2020 from Susan FriesenTales from the Online Marketing Crypt – Vol. 7 Showing Gratitude to The Uncle Toms of the Marketing World I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one. We have Uncle Tom. Mind you, he didn’t hold a candle to the Uncle Buck ...
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