Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Susan Friesen | Selfgrowth.com
- Combining Online and Offline Marketing to Build Business Credibility - by Submitted on Oct 31, 2017 from Susan FriesenHow to earn new clients for your small business with these brand-boosting suggestions I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business. New clients are essential to the success of any business so make ...
Views: 1046 - How to Set Your Social Media Goals For 2018 - by Submitted on Jan 10, 2018 from Susan FriesenSocial media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape. In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content ...
Views: 1046 - Secrets to Creating a High Converting Website Home Page - by Submitted on May 24, 2016 from Susan FriesenWe all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website. So how do you create a design that is eye-catching, engaging, and draws visitors to take ...
Views: 1040(2 votes) - 7 Top Tips to Build Trust Faster with Prospects - by Submitted on Apr 12, 2018 from Susan FriesenHave you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have. They make you feel like the biggest thing they care about is not helping you, but about making their sales commission. Our biggest goal as business owners who have an ...
Views: 1039 - How to Blog Without Breaking the Law - by Submitted on Jan 24, 2019 from Susan Friesen6 Important Legal Issues Bloggers Need to be Aware of Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the ...
Views: 1039 - What a Baby Giraffe Teaches Us About Viral Campaigns - by Submitted on Apr 04, 2017 from Susan Friesen5 Ways You Can Boost Your Business Exposure Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe is close to giving birth any moment now. Millions ...
Views: 1039 - 9 Things You Must Be Clear On Before Hiring a Web Developer - by Submitted on Sep 30, 2015 from Susan FriesenI previously wrote an article about understanding the different types of web developers there are. For some types, you will need to do ALL of the planning and strategizing so you can just hand over what you want done and they will do exactly what you tell them. For others, like working with ...
Views: 1037 - 8 Personal Branding Mistakes that are Hurting Your Business - by Submitted on Nov 26, 2017 from Susan FriesenThere’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand. Therefore, it's very important to thoughtfully create a personal brand that truly shares who you are ...
Views: 1035 - Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves - by Submitted on Sep 30, 2017 from Susan FriesenPart Two: You Have a Website; How Do You Attract New Clients? In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan. There are two ...
Views: 1034 - Facebook for Business: Futile or Beneficial? - by Submitted on Jan 17, 2017 from Susan Friesen7 Facebook Facts Every Business Should be Aware of for 2017 Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile? I fear many of you are thinking the latter ...
Views: 1032 - How to Have Clients Who Are Your Ardent Champions - by Submitted on Nov 26, 2020 from Susan FriesenTales from the Online Marketing Crypt – Vol. 7 Showing Gratitude to The Uncle Toms of the Marketing World I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one. We have Uncle Tom. Mind you, he didn’t hold a candle to the Uncle Buck ...
Views: 1032 - 4 Steps to Finding the Best SEO Specialist for Your Business Needs - by Submitted on May 23, 2017 from Susan FriesenYou have an awesome website, but not enough qualified visitors. Is this a problem your business is experiencing? Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists. Not until it is ...
Views: 1031 - 6 Website Must-Have’s for Small Businesses - by Submitted on Jan 18, 2018 from Susan FriesenAre you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! So what are ...
Views: 1022 - Why Building a Successful Business Relies on Consistent Marketing - by Submitted on Jan 07, 2016 from Susan FriesenKeys to Consistency: How to get into a marketing rhythm to boost your business income Let me ask you a question. How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post? That’s what I thought… Guilty! What’s funny is that deep ...
Views: 1021 - How to Build Real Followers on Instagram - by Submitted on Sep 16, 2018 from Susan FriesenThe Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool https://evisionmedia.ca/media/build-real-followers-instagram.jpg We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still ...
Views: 1019 - 5 Top Time Saving Social Media Management Tools - by Submitted on Oct 11, 2016 from Susan FriesenSharing content regularly on social media is critical for staying top of mind. Yet many businesses struggle to find the time to do daily social media posts. While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save ...
Views: 1016 - Tools to Get You More Organized, Efficient, and Less Stressed in Your Business - by Submitted on Jul 18, 2016 from Susan Friesen9 Operational Apps, Systems and Processes We Use at eVision Media The other day I was having a conversation with a professional organizer I met in a Facebook group. We connected over the phone and talked about our businesses. When she asked me how organized I was, she was quite ...
Views: 1016(1 vote) - Blogging or Newsletters or Both? - by Submitted on May 03, 2016 from Susan FriesenWhy adding blogging and newsletters to your content marketing mix will increase sales opportunities Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out ...
Views: 1013 - How Meta Tags Influence SEO and Website Ranking - by Submitted on May 15, 2017 from Susan FriesenWhy Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be ...
Views: 1011 - Reputation Management: What Your Emails Are REALLY Saying About You - by Submitted on Dec 02, 2015 from Susan Friesen15 Crucial Guidelines That Will Prevent You and Your Business From Looking Unprofessional When embarking into the wonderful world of business, it’s a sad fact that you are instantly set up to be judged. Prospective clients do it all the time – judge us for our service, the quality of our ...
Views: 1010 - Secrets to Creating a Visual Brand Identity That Sets You Apart - by Submitted on Nov 13, 2017 from Susan Friesen8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your ...
Views: 1006 - 7 Frustrating Things Your Visitors Hate About Your Website - by Submitted on Sep 12, 2017 from Susan FriesenWhy Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly is website usability? It’s definitely one of ...
Views: 1004 - How to Ensure Your Website is Ideally Positioned For Your Target Market - by Submitted on Feb 19, 2017 from Susan Friesen5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want Is your website attracting the right people who are actually interested in purchasing from you? Or is it just sitting there and not really accomplishing what you hoped it would? Every ...
Views: 1002 - 4 Brand-Building Tips on Using Instagram for Your Business - by Submitted on Sep 03, 2018 from Susan FriesenHow to Create a Powerful Instagram Social Media Marketing Strategy One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, ...
Views: 1001 - 6 Hot Tips to Rock Your Social Media Results - by Submitted on Sep 11, 2016 from Susan FriesenSocial media is a powerful way to build a following, turn prospects into leads, and drive sales. One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts. If you aren’t getting the social media ...
Views: 1000(1 vote) - Surviving Tough Times: Why Cutting Marketing Kills Your Business Fast - by Submitted on May 31, 2015 from Susan Friesen11 Business-Building Strategies You Can Do Right Now to Turn Things Around We’ve all been there; every business goes through tough times. I remember all too well just about a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media. ...
Views: 998 - The Pitfalls of Guerrilla Marketing and Automatically Adding Friends to Facebook Groups - by Submitted on Jan 26, 2016 from Susan FriesenWhat you need to be aware of when you add friends to your Facebook group without their permission and how it can harm your business reputation As an entrepreneur, sometimes it’s hard to know who to listen to and trust with marketing advice. On one hand, you’ve got the Guerrilla Marketers ...
Views: 996 - The Importance of Brand Consistency - by Submitted on Mar 20, 2015 from Susan FriesenWhat is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what ...
Views: 994 - Why Your New Program Launch Could Fail (And How to Prevent it) - by Submitted on Mar 07, 2017 from Susan FriesenThe importance of Personal Branding for Entrepreneurs Thinking about doing a product or program launch to get some fast sales? Read this first! Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and ...
Views: 994 - Maximizing Your Marketing with Data Mining & Retargeting - by Submitted on May 22, 2018 from Susan Friesen3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting. They’re very effective marketing techniques, but many consumers view them as creepy rather than ...
Views: 992(2 votes) - Why SEO is Just One Part of Your Business Success Equation - by Submitted on Jun 21, 2016 from Susan FriesenWhen you log in to your Google Analytics account, do you let out a sigh of disappointment? I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site. What gives? As a digital marketer I can tell you the secret to getting steady traffic to your ...
Views: 992 - Is Social Media Really Worth It for a Small Business? - by Submitted on Sep 19, 2016 from Susan FriesenAs a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment. Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it ...
Views: 989 - Will Recent Twitter Timeline Changes Kill Your Marketing Results? - by Submitted on Mar 03, 2016 from Susan Friesen7 reasons why diversifying your social media efforts is becoming increasingly important Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy. The same is true now for the recent update Twitter made in their timeline algorithm. Now instead of ...
Views: 987 - Why You Shouldn’t Buy Instagram Followers - by Submitted on Oct 02, 2018 from Susan Friesen2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads ...
Views: 985 - How to Create the Best Company Newsletter - by Submitted on Jul 01, 2018 from Susan Friesen4 Strategies to Crafting Effective Digital Newsletters for Your Business For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy. Because of this (and other reasons too) many avoid creating and sending out digital newsletters at ...
Views: 983 - Key Steps Before Implementing an Online Marketing Plan - by Submitted on Sep 25, 2017 from Susan FriesenPart One: You Have a Website; Now How Do You Attract New Clients? Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online. Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online ...
Views: 983 - 4 Essential SEO Strategy Elements for Service-Based Businesses - by Submitted on Jun 14, 2018 from Susan FriesenUnique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants ...
Views: 982 - Stop Thinking Your Website is About You - by Submitted on Jan 15, 2016 from Susan FriesenWhen working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them. They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website. Naturally, they want to tell the world about what they do and ...
Views: 982 - 5 Keys to a Winning Website Content Strategy - by Submitted on Mar 01, 2018 from Susan FriesenGetting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways ...
Views: 980 - Do Your Users Interact With Your Videos? - by Submitted on Jun 27, 2017 from Susan FriesenBeyond Engagement: How interactive video marketing brings another dimension to the user experience We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, and where the user ends up are all ...
Views: 979 - The Urban Myth of Newsletter Provider Deliverability Rates - by Submitted on Jul 27, 2015 from Susan FriesenWhat metric you SHOULD use to get the best deliver-ability rates? Many people are under the illusion that choosing the “right provider” for their email newsletters has a direct impact on the deliverability of their newsletters; that choosing one over another may result in their emails being ...
Views: 979 - 3 SEO Keyword Research Strategies for Service-based Businesses - by Submitted on Jun 21, 2018 from Susan FriesenHow to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on ...
Views: 974 - This Is The Social Proof You Need to Drive Sales - by Submitted on Aug 04, 2015 from Susan FriesenThe power of the Internet gives us the ability to connect with thousands of potential buyers and clients around the world. But in a world where “know, like, and trust” leads to sales, how does one begin to build that rapport with strangers? The answer is testimonials. It's ...
Views: 972 - How to Find Your Business Niche - by Submitted on Aug 02, 2018 from Susan Friesen3 Ways to Help Better Position Your Business for Market Success Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively ...
Views: 971 - 7 Keys to Sticking to Your Goals and Achieving Anything - by Submitted on Jan 18, 2018 from Susan FriesenChange is hard. That's why there aren't thousands of self-help books telling people the secrets to change. But why is change so difficult and what can you do to make it easier? Here are seven tips to keep you inspired and moving forward towards your goals. 1. Create a New Belief Before ...
Views: 966 - The Right Reasons for Rebranding Your Business Logo - by Submitted on Mar 17, 2019 from Susan FriesenThinking About Changing Your Marketing Graphics? Over time your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need ...
Views: 965 - How to Target Your Ideal Clients with Digital Newsletters - by Submitted on Jul 15, 2018 from Susan Friesen5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your ...
Views: 965 - 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event - by Submitted on Aug 29, 2017 from Susan FriesenHow to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired. All in all, it was a ...
Views: 964 - How Video Establishes “Know, Like and Trust” With Your Target Audience - by Submitted on Jun 13, 2017 from Susan FriesenTips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target ...
Views: 961 - Up-leveling Your Success - Is a Coach or Mentor best? - by Submitted on Aug 01, 2016 from Susan FriesenIf you look at top business achievers, you will find one common denominator: They didn’t do it all alone. High performing entrepreneurs and business owners know that to truly excel requires guidance and support. Are you wanting to be a high-performer? If so, you might be wondering ...
Views: 961