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Articles from Susan Friesen | Selfgrowth.com
- 7 Effective Strategies on Marketing Your Business Locally - by Submitted on Apr 25, 2017 from Susan FriesenWhen I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons. Even though funds were very tight at the time, it ...
Views: 1326 - 7 Frustrating Things Your Visitors Hate About Your Website - by Submitted on Sep 12, 2017 from Susan FriesenWhy Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly is website usability? It’s definitely one of ...
Views: 1004 - 7 Keys to Creating a High Conversion Website Home Page - by Submitted on Mar 22, 2018 from Susan FriesenHave you ever said, "If only I knew what to put on my website home page, I'd do it!"? Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes. You want to look good and get results online, but the truth is many home pages rank ...
Views: 905 - 7 Keys to Sticking to Your Goals and Achieving Anything - by Submitted on Jan 18, 2018 from Susan FriesenChange is hard. That's why there aren't thousands of self-help books telling people the secrets to change. But why is change so difficult and what can you do to make it easier? Here are seven tips to keep you inspired and moving forward towards your goals. 1. Create a New Belief Before ...
Views: 966 - 7 Tips MedSpas Can Follow to Increase Website Traffic - by Submitted on Feb 04, 2021 from Susan FriesenHow to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business ...
Views: 633 - 7 Top Tips to Build Trust Faster with Prospects - by Submitted on Apr 12, 2018 from Susan FriesenHave you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have. They make you feel like the biggest thing they care about is not helping you, but about making their sales commission. Our biggest goal as business owners who have an ...
Views: 1039 - 8 Personal Branding Mistakes that are Hurting Your Business - by Submitted on Nov 26, 2017 from Susan FriesenThere’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand. Therefore, it's very important to thoughtfully create a personal brand that truly shares who you are ...
Views: 1035 - 8 Secrets to Keeping Your Business Going While on Vacation - by Submitted on Aug 08, 2016 from Susan FriesenThe summer means it’s vacation time! Time to get away and enjoy sun and summer fun! But when you are a business owner, the thought of leaving your business can be stressful. I know it took me several years before I allowed myself the opportunity to truly take time off for some badly needed ...
Views: 1211 - 8 Strategies On How To Use LinkedIn Like a Small Business Pro - by Submitted on Oct 20, 2015 from Susan FriesenDid you know that LinkedIn is one of the premier business networking sites? It provides amazing coverage of the professional market and one that you shouldn’t ignore, especially if you are a B2B business (a business where your clients are other businesses.) Unlike Facebook or Twitter, ...
Views: 1205 - 9 Reasons Why B2B Businesses Love LinkedIn - by Submitted on Sep 22, 2015 from Susan FriesenWith over 350 million members, LinkedIn is the most powerful place to create and build a presence for your B2B (Business to Business) company. What can you do on LinkedIn? Why use LinkedIn versus other social platforms like Facebook Why Your Business Social Media Efforts Should Focus on ...
Views: 1165 - 9 Reasons Why Social Media Has Become An Epic Fail for Your Business - by Submitted on Jan 10, 2017 from Susan FriesenStop wasting your time; here’s what you can do right now to turn things around Wish you were getting better results with your social media? Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s ...
Views: 1133 - 9 Surprising Reasons Why Your Website Isn't Mobile Friendly and What to Do About It - by Submitted on Jul 25, 2016 from Susan FriesenIn recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm. We are becoming a society that is connected 24/7. That's requiring businesses to think about ...
Views: 1073 - 9 Things You Must Be Clear On Before Hiring a Web Developer - by Submitted on Sep 30, 2015 from Susan FriesenI previously wrote an article about understanding the different types of web developers there are. For some types, you will need to do ALL of the planning and strategizing so you can just hand over what you want done and they will do exactly what you tell them. For others, like working with ...
Views: 1037 - 9 Video Marketing Challenges & How to Solve Them - by Submitted on Aug 27, 2020 from Susan FriesenYour Video Marketing Guide for Success I’ve established that a video marketing strategy is a must these days. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost leads and sales. In fact, ...
Views: 1130 - 9 Ways To Make Your Blog More Engaging - by Submitted on Jul 22, 2021 from Susan FriesenSimple Blogging Tips To Get You More Raving Fans Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy. I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness ...
Views: 457 - A Beginner’s Guide to Getting Started With Google+ for Business - by Submitted on Nov 18, 2014 from Susan FriesenYou may be wondering about Google+ and if you should bother with it to help give your business some extra brand exposure. What is all the hype about anyway? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn isn’t that enough? Like you, many ...
Views: 1178 - A Comprehensive 2019 Guide to the Website Redesign Proces - by Submitted on May 15, 2019 from Susan FriesenThere are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few. However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s ...
Views: 797 - A Newbie’s Guide to Hashtags on Social Media - by Submitted on Sep 08, 2015 from Susan FriesenTips, Explanations and Examples on How to use Hashtags for your Business If you are new to social media you may wondering what hashtags are about. We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr. But what are they supposed to do? Why do they seem ...
Views: 1269 - A “Call-to-Action” Definition and Why Website Owners Must Use Them - by Submitted on Mar 15, 2018 from Susan FriesenYou built your website to help your business so it’s important to connect every dot that qualifies it as a success. One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action. Often referred to as a ...
Views: 1048 - AI Innovations That Will Revolutionize Marketing in 2025 - by Submitted on Jan 31, 2025 from Susan FriesenOver the last year, artificial intelligence has completely reshaped the marketing world. Initially, there was a lot of pushback and apprehension about what this would mean for marketers, and rightfully so. At the time, among many other questions, we were all wondering: Was this ...
Views: 59 - Are You Just Earning the Badge? - by Submitted on Oct 01, 2020 from Susan FriesenTales from the Online Marketing Crypt – Vol. 2 Transforming from a Shallow Entrepreneur to a Successful Businessperson When I was 9, I joined a group called The Pioneer Girls. We met in a single-room; 3-grade classroom school located a few doors down from our farm in Mt. Lehman. I found ...
Views: 913 - Avoid These 12 Newsletter Mistakes - by Submitted on Feb 09, 2016 from Susan FriesenWhat you need to know to boost your open rates, avoid unsubscribes and get the biggest return with newsletter marketing. When sending out an eNewsletter or eZine, sometimes it’s hard to know what works and what doesn’t work. I see many entrepreneurs and business owners happy to just get ...
Views: 1072 - Avoiding Disaster: Make Website and Business Asset Backups Mandatory - by Submitted on May 31, 2018 from Susan FriesenDo you have a backup of all your website and business data? A sudden attack on your web hosting or an employee error can cause havoc without warning. The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you ...
Views: 1181 - Balancing Customer Service with Cost-Savings Technology - by Submitted on Jan 31, 2019 from Susan FriesenTypical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company. We dial the support number only to be met with a recorded robot ...
Views: 804 - Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing - especially since the pandemic is still affecting supply chains and local economies. No matter what type of - by Submitted on Oct 28, 2021 from Susan FriesenBelieve it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no ...
Views: 448 - Blogging or Newsletters or Both? - by Submitted on May 03, 2016 from Susan FriesenWhy adding blogging and newsletters to your content marketing mix will increase sales opportunities Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out ...
Views: 1013 - Boost Your Brand Awareness: LinkedIn Groups Make a Comeback - by Submitted on Dec 20, 2018 from Susan FriesenAre LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. https://evisionmedia.ca/9-reasons-why-b2b-businesses-love-linkedin/ For several years, another benefit to ...
Views: 774 - Brand Marketing During Coronavirus: What You Need to Know - by Submitted on May 14, 2020 from Susan FriesenHow to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just ...
Views: 721 - Business in a Slump? 13 Ways to Get Your Motivation Back - by Submitted on Mar 25, 2021 from Susan FriesenTales from the Online Marketing Crypt #14 How to Dig Yourself (and Your Business) Out of a Downward Spiral In my previous Tales from the Online Marketing Crypt, I wrote about it being the one-year anniversary of COVID-19 hitting our world. I shared some of my thoughts on how much of a ...
Views: 561 - Choosing The Right Photos For Your Website & Online Brand - by Submitted on May 27, 2021 from Susan FriesenHow smart companies use images to boost their online presence You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day. And that’s partly true - we do do a lot of writing and custom coding (see why custom built websites are ...
Views: 437 - Combining Online and Offline Marketing to Build Business Credibility - by Submitted on Oct 31, 2017 from Susan FriesenHow to earn new clients for your small business with these brand-boosting suggestions I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business. New clients are essential to the success of any business so make ...
Views: 1046 - Competitive Positioning for Nonprofits - by Submitted on Jul 24, 2019 from Susan FriesenHow to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into ...
Views: 802 - Conquering Mount ‘Social Media’ 101 - by Submitted on Mar 08, 2016 from Susan FriesenStarting at Base Camp: 7 Strategies to Post You’re Way to the Top No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task. Like anything else, there are some strategies to ...
Views: 1071 - Creating An Effective eNewsletter That Gets Read - by Submitted on Dec 12, 2016 from Susan Friesen7 Important Format Components to Include In Your Information-Based Newsletter I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s list: 1. Receive details on sales and discounts 2. Be entertained or ...
Views: 1098 - Customer Service Strategies in a Digital World - by Submitted on Jul 30, 2017 from Susan FriesenHow to get your social media presence set up right so you can deal with customer complaints like a Pro With social media being so prevalent, users often take to their favourite channel with their complaints. 75% of users surveyed said they include social media when evaluating a ...
Views: 891 - Deck Out Your Business Website and Social Media in Holiday Style! - by Submitted on Dec 10, 2017 from Susan FriesenIt's the most wonderful time of the year; a time for celebration of the holiday season... As we deck the halls with boughs of holly and trim the tree, it's also time to get your business showcased for the holiday season. This is the time to make sure your social media profiles and ...
Views: 899 - Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement - by Submitted on Apr 20, 2023 from Susan FriesenIf you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its ...
Views: 400 - Do Your Users Interact With Your Videos? - by Submitted on Jun 27, 2017 from Susan FriesenBeyond Engagement: How interactive video marketing brings another dimension to the user experience We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, and where the user ends up are all ...
Views: 979 - Does Your Business Need a Website Maintenance Plan? - by Submitted on Feb 28, 2019 from Susan FriesenDoes Your Business Need a Website Maintenance Plan? What Can Happen if You Neglect Your Newly-Built Site So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, ...
Views: 1184 - Does Your Website Need a Content Makeover? - by Submitted on Mar 29, 2018 from Susan FriesenBusinesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to ...
Views: 931 - Effective Lead Generation Through Digital Marketing - by Submitted on Jan 17, 2019 from Susan FriesenHow to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more ...
Views: 916 - Empathetic Marketing Lessons Learned from my Scythe-Wielding Days - by Submitted on Nov 12, 2020 from Susan FriesenTales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-old ...
Views: 602 - Entrepreneurs: Whatever Happened to Your Newsletter? - by Submitted on Oct 07, 2015 from Susan FriesenWhy NOT Sending Regular eZines is Hurting Business and What To Do About It When I talk to entrepreneurs about all the benefits of adding a newsletter/eZine sign up form to their website, they are usually quite enthusiastic and commit to sending out a regular newsletter at least once a ...
Views: 1136 - eVision Media’s Top Marketing Blogs of 2021 + Why They’re So Popular - by Submitted on Dec 30, 2021 from Susan FriesenOur Top 10 Marketing Articles of 2021 Here at eVision Media, we’re passionate about helping entrepreneurs and small business owners build their businesses, define their brand identities, and bring their dreams into reality. It’s why I started this business, and it’s why I and my team ...
Views: 466 - Facebook for Business: Futile or Beneficial? - by Submitted on Jan 17, 2017 from Susan Friesen7 Facebook Facts Every Business Should be Aware of for 2017 Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile? I fear many of you are thinking the latter ...
Views: 1032 - Get More Website Leads & Grow Your Sales - by Submitted on Feb 13, 2020 from Susan Friesen9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what ...
Views: 531 - Get to the Top of the Search Results with SEM - by Submitted on Dec 20, 2018 from Susan FriesenHow to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around ...
Views: 918 - Get Your Website Mobile Ready Or Lose Business - by Submitted on Apr 21, 2015 from Susan FriesenWhat Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed from ...
Views: 1158 - Get Your Website Mobile Ready Or Lose Business - by Submitted on Aug 11, 2015 from Susan FriesenWhat Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed ...
Views: 1156 - Getting Started on Twitter for Your Business - by Submitted on Jul 17, 2017 from Susan FriesenHow to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business! For those of you ...
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