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Articles from Susan Friesen | Selfgrowth.com
- 6 Steps to Content Marketing Made Easy - by Submitted on Jun 28, 2016 from Susan FriesenOne of the challenges of running a business online is that when people connect with you online, they are strangers. Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their ...
Views: 1173 - 4 Top Email Marketing Services for Entrepreneurs - by Submitted on Jul 12, 2018 from Susan FriesenYour newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some businesses ...
Views: 1171 - Why Your Headshot May be Your Best Client Attraction Tool - by Submitted on Nov 28, 2014 from Susan Friesen5 Tips for getting professional headshots done that will build your personal brand When you are attracting customers in a digital world, first impressions are important. Many times with a quick glance at your website and photos, people make a judgment about you… and if your headshot is ...
Views: 1171 - 9 Reasons Why B2B Businesses Love LinkedIn - by Submitted on Sep 22, 2015 from Susan FriesenWith over 350 million members, LinkedIn is the most powerful place to create and build a presence for your B2B (Business to Business) company. What can you do on LinkedIn? Why use LinkedIn versus other social platforms like Facebook Why Your Business Social Media Efforts Should Focus on ...
Views: 1165 - Busting the Myths About Social Media and Email Marketing - by Submitted on Mar 29, 2016 from Susan FriesenIf you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part of your marketing plan, but I see too ...
Views: 1162(5 votes) - Get Your Website Mobile Ready Or Lose Business - by Submitted on Apr 21, 2015 from Susan FriesenWhat Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed from ...
Views: 1158 - Get Your Website Mobile Ready Or Lose Business - by Submitted on Aug 11, 2015 from Susan FriesenWhat Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed ...
Views: 1156 - Personal Branding Tips to Boost Business Success - by Submitted on Apr 03, 2019 from Susan FriesenNever Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would ...
Views: 1140 - Entrepreneurs: Whatever Happened to Your Newsletter? - by Submitted on Oct 07, 2015 from Susan FriesenWhy NOT Sending Regular eZines is Hurting Business and What To Do About It When I talk to entrepreneurs about all the benefits of adding a newsletter/eZine sign up form to their website, they are usually quite enthusiastic and commit to sending out a regular newsletter at least once a ...
Views: 1136 - 9 Reasons Why Social Media Has Become An Epic Fail for Your Business - by Submitted on Jan 10, 2017 from Susan FriesenStop wasting your time; here’s what you can do right now to turn things around Wish you were getting better results with your social media? Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s ...
Views: 1133 - 10 Superstar Networking Tips to Grow Your Business - by Submitted on Apr 11, 2017 from Susan FriesenOne of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you. That's why attending seminars, conferences and workshops is such a valuable experience. ...
Views: 1130 - 9 Video Marketing Challenges & How to Solve Them - by Submitted on Aug 27, 2020 from Susan FriesenYour Video Marketing Guide for Success I’ve established that a video marketing strategy is a must these days. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost leads and sales. In fact, ...
Views: 1130 - How to Find Ideal Clients - by Submitted on Oct 03, 2016 from Susan Friesen5 Important Steps for Defining Your Niche Market I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who they would ideally want to work with. New ...
Views: 1130 - The Reality Of Ignoring Website SEO - by Submitted on May 11, 2015 from Susan Friesen“If you build it, they will come” Only works in the Field Of Dreams It’s a very exciting time getting your website finally completed and launched. Now you can sit back, relax and wait for the phone to ring, right? Unfortunately it doesn't work that way. Now you need to be focusing on ...
Views: 1128 - October 2020: New Facebook Content Standards - by Submitted on Sep 10, 2020 from Susan FriesenHow Will Changes to Facebook’s Terms of Service Affect Your Business? To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve. And it ...
Views: 1120 - How to Get Clients Fast Using Warm Letters - by Submitted on Sep 25, 2016 from Susan FriesenAre you keeping your business a secret? You may think you are doing a great job on social media, networking, and marketing online to grow your business. But you may not be utilizing your very biggest asset… and that is your own personal network. Most of us have established a network of ...
Views: 1118 - 2018 Facebook Changes Put Community First - by Submitted on Jan 31, 2018 from Susan FriesenThe Low-Down Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That's why when Mark Zuckerberg announced some ...
Views: 1111 - Making the Most of Facebook Live for Your Business - by Submitted on Feb 15, 2018 from Susan Friesen5 Steps to Getting Great Results with Your Live Broadcasts Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility. Facebook Live is an excellent way to ...
Views: 1109 - How to Get Your Website to Stand Out From the Crowd - by Submitted on Apr 12, 2016 from Susan FriesenWhy SEO is Still Very Relevant in Boosting Your Business Visibility Ever felt the fear of losing someone in the crowd? As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to ...
Views: 1107 - 2017 Review: Content & Social Media Marketing Insights - by Submitted on Dec 18, 2017 from Susan FriesenWhat eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018' It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, ...
Views: 1106 - 5 Social Media Mistakes That Are Killing Your Business Results - by Submitted on May 17, 2016 from Susan FriesenThe online marketing world is evolving at a rapid pace since the emergence of social media. Nowadays, many prospective clients will judge you based on your social media presence so it’s imperative to keep a professional profile and maintain your social media presence consistently, in order to ...
Views: 1100 - 10 Essential Website Update Hacks to Help Boost Sales - by Submitted on Oct 24, 2016 from Susan FriesenWhen was the last time you updated your website? It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business. Remember ...
Views: 1099 - How the 2015 Facebook Algorithm Changes Affect You: Popular content rules while spam drools - by Submitted on Jan 27, 2015 from Susan FriesenIs Facebook marketing dead? Not yet. While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there's still value to be found on Facebook for brands. While this popular Social Media channel still provides the potential to reach ...
Views: 1099 - Creating An Effective eNewsletter That Gets Read - by Submitted on Dec 12, 2016 from Susan Friesen7 Important Format Components to Include In Your Information-Based Newsletter I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s list: 1. Receive details on sales and discounts 2. Be entertained or ...
Views: 1098 - Understanding Content Marketing… In Less Than 5 Minutes - by Submitted on Oct 03, 2016 from Susan FriesenUnderstanding Content Marketing… In Less Than 5 Minutes There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most. In this case, anyone who is in business ...
Views: 1089 - Where Social Media is headed in 2018 - by Submitted on Jan 25, 2018 from Susan FriesenSocial media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders ...
Views: 1089 - Top Success Principles for Breakthrough Success - by Submitted on Dec 15, 2015 from Susan FriesenI’ve been working with several mentoring clients lately who are looking ahead and coming up with a goal sheet on what they want to accomplish next year. With the end of the year almost here, now is definitely a great time to be doing this exercise. But goal setting can be a scary process for ...
Views: 1088 - 13 of the Best Ways to Generate Leads with Social Media - by Submitted on Jan 31, 2017 from Susan FriesenSince I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain. I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their ...
Views: 1085 - 5 Ways to Successfully Manage a Remote Team - by Submitted on Nov 20, 2018 from Susan FriesenLeadership Skills for Small Businesses Whether you have a few people that telecommute to the office or a huge virtual team, remote employees are now the norm. It can be a challenge not only to find reliable remote employees, but also to effectively manage your team from afar. ...
Views: 1083 - 3 SEO Pitfalls Service-Based Businesses Should Avoid - by Submitted on Jun 27, 2018 from Susan FriesenSearch Engine Optimization has become one of the most complicated aspects of having an online presence. The variables that are key to earning your rank constantly update and change and there are many things that can go wrong. Moreover, SEO for service-based businesses have goals that are ...
Views: 1081 - Getting Started on Twitter for Your Business - by Submitted on Jul 17, 2017 from Susan FriesenHow to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business! For those of you ...
Views: 1081 - 10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement - by Submitted on Feb 21, 2018 from Susan FriesenYou’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement? This eTip share 10 ways you can garner more engagement on your Facebook page posts so ...
Views: 1077 - The Ugly Truth: Why SEO Isn't Driving Sales for Your Website - by Submitted on Oct 21, 2014 from Susan Friesen7 Things you can start doing now to turn that around It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing. While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t ...
Views: 1077 - 5 Ways to Strengthen Your Brand Identity - by Submitted on Mar 19, 2017 from Susan FriesenHow the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it's easy. You shake hands, strike up a conversation and build a connection. But ...
Views: 1073(1 vote) - 9 Surprising Reasons Why Your Website Isn't Mobile Friendly and What to Do About It - by Submitted on Jul 25, 2016 from Susan FriesenIn recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm. We are becoming a society that is connected 24/7. That's requiring businesses to think about ...
Views: 1073 - Avoid These 12 Newsletter Mistakes - by Submitted on Feb 09, 2016 from Susan FriesenWhat you need to know to boost your open rates, avoid unsubscribes and get the biggest return with newsletter marketing. When sending out an eNewsletter or eZine, sometimes it’s hard to know what works and what doesn’t work. I see many entrepreneurs and business owners happy to just get ...
Views: 1072 - Conquering Mount ‘Social Media’ 101 - by Submitted on Mar 08, 2016 from Susan FriesenStarting at Base Camp: 7 Strategies to Post You’re Way to the Top No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task. Like anything else, there are some strategies to ...
Views: 1071 - Key Elements of an Effective Book Launch Page: 13 tips to creating a book launch page that sells - by Submitted on Feb 14, 2017 from Susan FriesenYour dream of writing a book is finally complete. Congrats. But now what? What's the best way to get your book campaign off to a big start? Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I ...
Views: 1070 - How to Crush it With Lead Generation on LinkedIn Pulse - by Submitted on Apr 05, 2016 from Susan FriesenBlogging was promoted to be the promised land for entrepreneurs, business owners and marketers. Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets? So to boost the number of people seeing your article, you post it on ...
Views: 1066 - 3 Success Stories You Can Learn from to Build a Profitable Online Store - by Submitted on Oct 22, 2018 from Susan FriesenSucceeding with online sales isn’t easy so we looked at 3 examples of entrepreneurs who made it work! It could be as simple as the right product at the right time, but success isn’t always only luck alone. Succeeding with an online store takes the right initiative and know-how. ...
Views: 1062 - Is Your Website Just Another Wordpress Site? - by Submitted on Apr 02, 2015 from Susan FriesenThe biggest reason why you're not getting leads and sales. Back when I first became a web developer, Wordpress never existed. It was first released on May 27, 2003 (yes, I've been at this longer than that!) Of course, back in the beginning, it wasn't at all what it is today but everything ...
Views: 1056 - 3 Telltale Indicators Your Website is An Epic Failure - by Submitted on Sep 17, 2017 from Susan FriesenGlaring Red Flags Your Website is Under Performing and What to Do About it Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales. And just because you have a sharp-looking website doesn't mean it's an ...
Views: 1055 - 5 Secrets to Creating a Business That Has Longevity - by Submitted on Aug 15, 2016 from Susan FriesenTop customer service strategies to create and sustain a profitable business This weekend Daniel and I were invited to the Abbotsford Airshow as a guest of Chef Michael Dicks of Culinary Touch Catering. He was the official caterer of the 8 Chalets there and served over 5000 guests during the ...
Views: 1054 - Basic Search Engine Optimization Principles for Entrepreneurs - by Submitted on May 02, 2017 from Susan FriesenHow Keyword Rich Content is Directly Related to SEO for your Business Ever wonder what SEO really is but were afraid to ask? SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine ...
Views: 1053(1 vote) - How to Optimize Your Website for Local Search - by Submitted on Feb 27, 2017 from Susan Friesen13 Strategies to SEO Optimize Your Local Business Website If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing ...
Views: 1053 - How to Take a Solo-Entrepreneurship to the Next Level - by Submitted on Nov 13, 2016 from Susan Friesen5 Members Every Growing Business Needs on Their Team Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way. But ...
Views: 1051 - The Grapefruit Confusion: The Cost of False Assumptions - by Submitted on Oct 15, 2020 from Susan FriesenAre False Assumptions Costing Your Business Valuable Sales? When I was in grade 11, our high school music department held a fundraiser selling grapefruit. Yes, grapefruit. Don't ask. Our local community channel (shout out to MSA Cable 3!) caught wind of this initiative and wanted to ...
Views: 1051 - Why Entrepreneurs Shouldn’t Build Their Own Websites - by Submitted on Mar 05, 2015 from Susan FriesenThere, I said it. After reading this article, you'll understand why… Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter. If you wanted a website created, you had to know ...
Views: 1050 - A “Call-to-Action” Definition and Why Website Owners Must Use Them - by Submitted on Mar 15, 2018 from Susan FriesenYou built your website to help your business so it’s important to connect every dot that qualifies it as a success. One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action. Often referred to as a ...
Views: 1048 - The Ugly Truth: Why SEO Isn’t Driving Better Website Sales - by Submitted on May 30, 2017 from Susan Friesen7 SEO-Related Strategies You Can Do Now to Increase Website Conversions It’s been said you can lead a horse to water, but you can’t make him drink. This is certainly true when it comes to online marketing as well. While business owners are hungry to achieve 1st page Google rankings (and ...
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