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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Susan Friesen | Selfgrowth.com
- 3 Hard Truths About Your Online Business Presence - by Submitted on Jul 01, 2021 from Susan FriesenTales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Do We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger ...
Views: 604 - 3 Reasons You’re Not Making Business Profits (and How to Avoid Them) - by Submitted on May 06, 2021 from Susan FriesenTales from the Online Marketing Crypt #17 Stop Doing These 3 Wasteful Things in Your Business to Start Making Net Profits! “Waste not, want not.” “Don’t waste your breath.” “What a waste of time/space/energy.” The list goes on and I’m sure you’ve either heard or said any number of these ...
Views: 603 - 3 SEO Keyword Research Strategies for Service-based Businesses - by Submitted on Jun 21, 2018 from Susan FriesenHow to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on ...
Views: 974 - 3 SEO Pitfalls Service-Based Businesses Should Avoid - by Submitted on Jun 27, 2018 from Susan FriesenSearch Engine Optimization has become one of the most complicated aspects of having an online presence. The variables that are key to earning your rank constantly update and change and there are many things that can go wrong. Moreover, SEO for service-based businesses have goals that are ...
Views: 1081 - 3 Success Stories You Can Learn from to Build a Profitable Online Store - by Submitted on Oct 22, 2018 from Susan FriesenSucceeding with online sales isn’t easy so we looked at 3 examples of entrepreneurs who made it work! It could be as simple as the right product at the right time, but success isn’t always only luck alone. Succeeding with an online store takes the right initiative and know-how. ...
Views: 1062 - 3 Telltale Indicators Your Website is An Epic Failure - by Submitted on Sep 17, 2017 from Susan FriesenGlaring Red Flags Your Website is Under Performing and What to Do About it Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales. And just because you have a sharp-looking website doesn't mean it's an ...
Views: 1055 - 3 Tips for Social Media Storytelling - by Submitted on Mar 14, 2019 from Susan FriesenHow to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media ...
Views: 873 - 3 Ways to Boost Sales with a Back-End Offer - by Submitted on Jun 14, 2016 from Susan FriesenLooking to grow your sales online? Provide an inviting back-end offer! Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers. Once people say “yes” to your back-end ...
Views: 1488 - 3 Ways to Get More Traffic to Your Online Store - by Submitted on Oct 16, 2018 from Susan FriesenAn Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to ...
Views: 1350 - 3 Ways to Help Your Business Become a Trusted Brand - by Submitted on Jul 07, 2022 from Susan Friesen3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers. This is tough enough at a brick-and-mortar store, but when you’re selling your ...
Views: 483 - 3 Ways to Make a Website for Your Target Market - by Submitted on Sep 24, 2020 from Susan FriesenTap into What Your Customers Want in a Website As entrepreneurs and small business owners, we’re proud of our self-made success—and we should be! It takes a lot of determination and grit to get to where we are. But entrepreneurs and small business owners often think too objectively when ...
Views: 793 - 3 Ways to Promote Brand Values in Your Marketing - by Submitted on Dec 22, 2022 from Susan FriesenEstablishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current ...
Views: 415 - 4 Brand-Building Tips on Using Instagram for Your Business - by Submitted on Sep 03, 2018 from Susan FriesenHow to Create a Powerful Instagram Social Media Marketing Strategy One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, ...
Views: 1001 - 4 Content Marketing Trends for Business Owners in 2017 - by Submitted on Nov 21, 2016 from Susan FriesenAs we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business. All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like? Below ...
Views: 1437 - 4 Easy Ways to Get More Referrals Without Feeling Aggressive - by Submitted on Oct 15, 2017 from Susan FriesenNon-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business Word of mouth marketing works. In fact, referrals are often one of the key factors influencing someone to work with you. For us here at eVision Media, we account for about 90-95% of new business coming from ...
Views: 1462 - 4 Essential SEO Strategy Elements for Service-Based Businesses - by Submitted on Jun 14, 2018 from Susan FriesenUnique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants ...
Views: 982 - 4 Marketing Strategies for the COVID-19 Crisis - by Submitted on Apr 09, 2020 from Susan FriesenHow to Market During the Pandemic From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of ...
Views: 1206 - 4 Simple Steps to Improving Newsletter Click-Through Rates - by Submitted on Jul 24, 2018 from Susan FriesenHow to Engage Your Target Audience for More Clicks Newsletter marketing can be extremely effective and really grow your business, but it has to be done right. Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the ...
Views: 917 - 4 Steps to Finding the Best SEO Specialist for Your Business Needs - by Submitted on May 23, 2017 from Susan FriesenYou have an awesome website, but not enough qualified visitors. Is this a problem your business is experiencing? Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists. Not until it is ...
Views: 1031 - 4 Tips to Market Your Small Business Locally - by Submitted on Oct 22, 2020 from Susan FriesenTake Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time ...
Views: 600 - 4 Top Email Marketing Services for Entrepreneurs - by Submitted on Jul 12, 2018 from Susan FriesenYour newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some businesses ...
Views: 1171 - 4 Ways to Make More Money with Social Media Marketing - by Submitted on May 18, 2015 from Susan FriesenI’m sure you've heard plenty of stories about how people built million-dollar empires overnight using Facebook. But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money. After reading this ...
Views: 1181 - 5 Biggest Mistakes to Avoid When Faced With Negative Online Reviews and What to Do About Them - by Submitted on Apr 05, 2015 from Susan FriesenIt’s a business fact that every now and then something goes awry and a customer ends up being upset. And when a customer feels your product or service didn't live up to their expectations, sometimes they want to tell the world. Loudly. And it’s not fun to be on the receiving end. Ego’s ...
Views: 1212 - 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters - by Submitted on Jan 10, 2019 from Susan FriesenBoost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop ...
Views: 791 - 5 Content Marketing Trends That Will Dominate in 2024 - by Submitted on Jan 26, 2024 from Susan FriesenWithout a doubt, content marketing offers one of the best ways to market your business online. But if you want your content to convert, and be able to compete with everything else that’s out there, you’ve got to keep track of the dominant content marketing trends. Otherwise, your content ...
Views: 294 - 5 Huge Reasons Why Your Website Should Be Treated Like A Busy City Storefront - by Submitted on Aug 30, 2014 from Susan FriesenWhen I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was! I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with ...
Views: 1240 - 5 Important Business Planning Concepts You Need to Define to Avoid Costly Spaghetti Tossing Mistakes - by Submitted on May 05, 2022 from Susan FriesenTales from the Online Marketing Crypt #23 In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, ...
Views: 541 - 5 Keys to a Winning Website Content Strategy - by Submitted on Mar 01, 2018 from Susan FriesenGetting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways ...
Views: 980 - 5 Secrets to Creating a Business That Has Longevity - by Submitted on Aug 15, 2016 from Susan FriesenTop customer service strategies to create and sustain a profitable business This weekend Daniel and I were invited to the Abbotsford Airshow as a guest of Chef Michael Dicks of Culinary Touch Catering. He was the official caterer of the 8 Chalets there and served over 5000 guests during the ...
Views: 1054 - 5 Service-Based Businesses That Really Benefit from Local SEO - by Submitted on Jun 05, 2018 from Susan FriesenDoes your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic. Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this ...
Views: 918 - 5 Social Media Mistakes That Are Killing Your Business Results - by Submitted on May 17, 2016 from Susan FriesenThe online marketing world is evolving at a rapid pace since the emergence of social media. Nowadays, many prospective clients will judge you based on your social media presence so it’s imperative to keep a professional profile and maintain your social media presence consistently, in order to ...
Views: 1100 - 5 Steps to a Strong Personal Brand on Social Media - by Submitted on Nov 19, 2017 from Susan FriesenSocial media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles. If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles. ...
Views: 1186 - 5 Steps to Help You Build an eCommerce Store - by Submitted on Jul 02, 2020 from Susan FriesenYour Guide to Starting an Online Business Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture. From 2017 to late 2019, ...
Views: 630 - 5 Tips for Creating the Best Website Content Strategy - by Submitted on Feb 17, 2022 from Susan FriesenSee Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ...
Views: 431 - 5 Tips for Creating the Best Website Content Strategy - by Submitted on Feb 17, 2022 from Susan FriesenSee Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ...
Views: 435 - 5 Top Time Saving Social Media Management Tools - by Submitted on Oct 11, 2016 from Susan FriesenSharing content regularly on social media is critical for staying top of mind. Yet many businesses struggle to find the time to do daily social media posts. While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save ...
Views: 1016 - 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event - by Submitted on Aug 29, 2017 from Susan FriesenHow to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired. All in all, it was a ...
Views: 964 - 5 Ways to Successfully Manage a Remote Team - by Submitted on Nov 20, 2018 from Susan FriesenLeadership Skills for Small Businesses Whether you have a few people that telecommute to the office or a huge virtual team, remote employees are now the norm. It can be a challenge not only to find reliable remote employees, but also to effectively manage your team from afar. ...
Views: 1083 - 5 Website Improvement Ideas for a New Economy - by Submitted on Jun 11, 2020 from Susan FriesenWhat Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an ...
Views: 669 - 6 Best Video Marketing Practices for 2018 - by Submitted on Jan 04, 2018 from Susan FriesenDid you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren't using video in ...
Views: 1373 - 6 Business Investments Every Entrepreneur Should Do to Achieve Success - by Submitted on Aug 30, 2016 from Susan FriesenHow my Growing up on a Farm Fostered The Truth About Building a Business that Will Save You Wasted Time, Money and Effort in the Long Run When I was 9, our family moved from Vancouver to a 10-acre farm in Bradner. The shock of moving from a city to a farm was definitely felt by all of us ...
Views: 933 - 6 Highly Effective Ways to Position Your Business Brand Like a Super Hero - by Submitted on Mar 28, 2017 from Susan FriesenHow Christine Awram Successfully Created a Powerful Brand for Women I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram. I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of ...
Views: 952 - 6 Steps to Content Marketing Made Easy - by Submitted on Jun 28, 2016 from Susan FriesenOne of the challenges of running a business online is that when people connect with you online, they are strangers. Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their ...
Views: 1173 - 6 Steps To Nurturing A Profitable Business - by Submitted on Dec 22, 2015 from Susan FriesenWhy are you in business? If you just responded saying it is to help others or to make the world a better place or some other lofty vision, you are only partially correct. The truth is, you are in business to make money. Without money, you can’t be sustainable or make much of a ...
Views: 1214 - 6 Ways to Increase Sales After the Holidays - by Submitted on Jan 02, 2020 from Susan FriesenYour Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018. If you were fortunate, your business ...
Views: 675 - 6 Website Must-Have’s for Small Businesses - by Submitted on Jan 18, 2018 from Susan FriesenAre you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! So what are ...
Views: 1022 - 7 Blogging Tips To Get You More Raving Fans - by Submitted on Jul 12, 2015 from Susan FriesenIn a previous article I wrote about the benefits of blogging and how it can greatly affect your long term business success. Judging by the comments it generated, it looks like my goal was achieved by inspiring entrepreneurs and business owners just like you to put some serious blogging effort ...
Views: 1221 - 7 Compelling Reasons to Hire a Marketing Team For a Big Business Boost - by Submitted on Oct 31, 2014 from Susan FriesenAre you short on time for marketing your business? Do you have so many marketing ideas you're not sure where to start? If so, you're like hundreds of other business owners who say they're overwhelmed with marketing their business. While bootstrapping helps early on, as your business grows, ...
Views: 1207 - 7 Crucial Elements to Building an Effective Personal Brand - by Submitted on Nov 06, 2017 from Susan FriesenHow to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today's consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. ...
Views: 958 - 7 Easy Steps to SEO Optimize Your Blog - by Submitted on Mar 15, 2016 from Susan FriesenI’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. But writing the ...
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