In 1999 Neil Rackham, one of the authors behind the sales bible, SPIN Selling, co-authored “Rethinking the Sales Force”, in which he posited that worldwide, the number of professional sales people would be reduced by 50% within 10 years. It’s been 11 years and whether that prediction has come ... Views: 921
Of all the things you have to learn when building your blog machine, the most intimidating are the set of inhuman acts you're expected to go through to promote it. If you're in a situation where the number of people reading your blog is the primary driver of whether it will be perceived as ... Views: 526
Of the many things a start-up needs to do, one oft-forgotten staple is to evangelize its worldview. Solar panel makers can’t sell you solar panels unless you know something about solar energy, global warming, or clean energy. So in effect, they have to make two sales: the first to evangelize ... Views: 640
Many professional writers find the act of writing to be an afterthought, an anticlimax after all the work has been done. The words seem to flow by themselves after thoughts are organized, angles decided, and the tools are in place. Well yippee for them. Most in the corporate realm that have been ... Views: 808