There has been drastic change in how people communicate since the advent of social media websites. Sharing news, ideas, and almost any type of information is not only easy, but also information can become viral or spread very quickly. Since almost everybody uses social media, it is necessary to ... Views: 499
Twitter being a microblogging service, you are restricted to 140 characters, which could put a serious constraint on content. However, Tweets are being used effectively for marketing for the past eight years, and you cannot ignore this social media site in your marketing strategy. Here are some ... Views: 467
Almost every business now knows the power of social media and has some strategy in place to make optimum use of social media platforms. However, many have not yet grasped the importance of monitoring the performance of their strategies through social media analytics and making the required ... Views: 479
According to recent studies, around 40% searches are from mobile devices, and this number is steadily growing. Therefore, if you have a business or web presence, you can no longer ignore mobile SEO. The way people perform searches on mobile devices is quite different from searches done from ... Views: 634
When it comes to social media management tools, two seemed to have stood the test of time since they were first launched – Hootsuite and TweetDeck. While both seem to work in a similar manner, there are a few features that set them apart from each other. Both tools pretty much look the same, ... Views: 713
Almost all business that have an online presence, have incorporated various SEO strategies into their marketing campaign. For most small and medium businesses, SEO means writing excellent content with the right keywords to create optimum visibility for a target audience. Quality inbound links ... Views: 585
Love lists? So does the World Wide Web! In the last few years, the manner in which people consume content on the web has changed completely. Traditional content marketing methods, while still useful in certain contexts, have been replaced by newer, more modern methods that have proven to be ... Views: 604
Over the last few years, content marketing has burst forth as a key strategy in SEO. Ever since the boom happened, search engines started sitting up and paying attention, sifting out the bad from the good. Businesses have finally started to realise the potential of a strong content marketing ... Views: 563
SEO has come a long way in helping website owners create a solid marketing channel. However, from its humble beginnings, SEO has evolved into a sophisticated discipline and strategic field in marketing. Marketers need to constantly refine their skills and stay on top of Google’s ever-changing ... Views: 818
Trends in graphic design come and go faster than you can say Jack Robinson. But that constant evolution in itself is the beauty of the field. Here are some graphic design trends to look forward to in 2015.
Parallax Scrolling Sites
Parallax scrolling sites are known to be ever so popular and ... Views: 744
SEO in 2015 will look nothing like the SEO initiatives from the years gone by. The coming year is poised to see a variety of changes in how SEO campaigns are executed and a change in many bet practices. Here are some of the top SEO trends that are all set to prevail in the year 2015.
More Sites ... Views: 632
The field of digital marketing is constantly evolving, right from consumer behavior and business models to changing technology trends. Older digital marketing tips and tricks may no longer hold ground in today’s changing digital landscape. It is time to revisit strategies and reconstruct new ... Views: 674
Success on Instagram can be instant. But it requires some preparation beforehand. Instagram is a great way to take your customer engagement to a whole new level, and a strong presence on this platform will no doubt boost your visual marketing strategies to stratospheric heights. However, before ... Views: 716
2015 is just three months away, and like a good businessperson it is time to put your thinking caps on and plan for the future. If you want to have a big year for your business next year, you need to be at the top of your game. And that means understanding marketing predictions and knowing which ... Views: 694
The whole world is talking about interactive content to bring in the audiences, and it doesn't get more interactive than a quiz about a favorite topic. If you are still figuring out how to craft the perfect quiz, head over here to know more about the tips and tricks to create a quiz for your ... Views: 557
How many times have you heard it said: "For everything else there is Google". When it comes to SEO marketing, businesses live and die by Google's dictums. Take the recent abolishment of Google Authorship author ranking on the search engine. The death of authorship has cast a spell of doom on the ... Views: 575
If you own a business, then it has to have its own website. You can choose not to have your products and/or services screaming from the billboards. You can also ignore the part about handing out flyers to your would-be customers. But if you really want to be where your potential customers are, ... Views: 735
Any business, big or small, can leverage the power of Facebook to sell their products or services and earn a huge return on investment. It’s about using promotions effectively and not the number of ‘Likes’ that can help any business achieve reasonable if not phenomenal success. There are over a ... Views: 679
The following quote is attributed to Marcus Sheridan, aka The Sales Lion -
"Great content is the best sales tool in the world."
We are very sure Marcus knew what he was talking about, but laymen might still want to ask this of him - if great content is all a site needs, then why is that so ... Views: 546
The following quote is attributed to Marcus Sheridan, aka The Sales Lion -
"Great content is the best sales tool in the world."
We are very sure Marcus knew what he was talking about, but laymen might still want to ask this of him - if great content is all a site needs, then why is that so ... Views: 659
You, dear term, served us well.
Technically, SEO is dead. The term that is, NOT the practice!
There is a new jargon doing the rounds and it encapsulates the idea behind search engine optimization in a much effective way. OC/DC is the term that content companies and writers are using the world ... Views: 865
A headline can grab eyeballs and make users want to read what follows beneath. But if the rest of the content smells stale, you would have lost your audience before the first full-stop. The art of seducing your customer lies in writing sentences that draw him in, naturally. The words you write ... Views: 663