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Articles from Lorrie Morgan-Ferrero | Selfgrowth.com
- 3 Tragic Mistakes Of "Green Marketing" - by Submitted on Feb 11, 2008 from Lorrie Morgan-FerreroWhen I say “green” I am talking about the environmentally conscious consumer, also called “Cultural Creatives” or the LOHAS (Lifestyles of Health and Sustainability) market which includes about 50 million people. If you are trying to reach them, ya gotta go green. They are all about a better ...
Views: 926 - 5 Critical Mistakes Most Consultants And Coaches Make - by Submitted on Feb 11, 2008 from Lorrie Morgan-FerreroThink you have what it takes to be a consultant or a coach? I wasn’t so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to the stabile and profitable business I am ...
Views: 834 - 5 Easy Ways To Put Personality In Your Copy - by Submitted on Feb 11, 2008 from Lorrie Morgan-FerreroThe late, great Gary Halbert once said something like copy can never be too long, only too boring. That is why you need to infuse it with character! Don't be afraid to put a little stand-out language in your copy. Know why? Because we are so bombarded with marketing messages all the time, now ...
Views: 767 - 7 Steps You Must Take Before Writing A Word Of Copy! - by Submitted on Mar 07, 2008 from Lorrie Morgan-FerreroCopywriting Checklist Okay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, ...
Views: 804 - Do They Read Long Copy? - by Submitted on Mar 07, 2008 from Lorrie Morgan-FerreroOne of the more popular questions I get about copy from subscribers is, "Do people really read all that copy?" Of course they are talking about the online long copy sales letters you have to scroll all the way down to the bottom to find out how much it costs. These letters can be from 5-15 pages ...
Views: 759 - Master Your Time, Master Your Income! - by Submitted on Mar 07, 2008 from Lorrie Morgan-FerreroYep, this subject has really gotten my attention. I am so glad I finally picked up Dan Kennedy’s “No B.S. Time Management for Entrepreneurs,” after meaning to read it for quite some time. You’ve gotta love a time management book that’s short enough to read in a couple hours or less! Last ...
Views: 836 - Tarketing: Sales Resistance On The Rise - by Submitted on Feb 11, 2008 from Lorrie Morgan-FerreroHave you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it. There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company at ...
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