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- Social Media Marketing Trends In 2015 That You Should Get a Head-Start On – (Infographic) - by Submitted on Jun 22, 2015 from Infinista ConceptsA brand new year is almost upon us, and with it, advancements and changes on digital marketing platforms are inevitable. Social media has come a long way from just being a platform where users used to ‘hang out’ to an integral part of every business strategy. Recent studies reveal that a quarter ...
Views: 647 - Design Trends to Watch Out for in 2015 - by Submitted on Jun 18, 2015 from Infinista ConceptsIt is a brand new year and that means a whole new set of expectations for brands. While the obvious trends will continue to take over the design arena, such as large image backgrounds gaining popularity and mobile growing in importance, there are other less obvious ones that are ruling the ...
Views: 621 - Design Trends to Watch Out for in 2015 - by Submitted on Jun 18, 2015 from Infinista ConceptsIt is a brand new year and that means a whole new set of expectations for brands. While the obvious trends will continue to take over the design arena, such as large image backgrounds gaining popularity and mobile growing in importance, there are other less obvious ones that are ruling the ...
Views: 599 - Digital Marketing Trends to Be Aware of in 2015 - by Submitted on Jun 18, 2015 from Infinista ConceptsThe field of digital marketing is constantly evolving, right from consumer behavior and business models to changing technology trends. Older digital marketing tips and tricks may no longer hold ground in today’s changing digital landscape. It is time to revisit strategies and reconstruct new ...
Views: 595 - How to Make Your Website an SEO Superstar in 2015 - by Submitted on Jun 18, 2015 from Infinista ConceptsThe vast sphere of the internet is constantly evolving. A few years ago, strategies and tricks that may have worked, probably won’t today. When flash animations used to rule the roost not too long ago, won’t have much of an impact on gathering audiences anymore. This is because as the web ...
Views: 645 - Using Competitor Research to Boost Traffic to Your Blog - by Submitted on Jun 11, 2015 from Infinista ConceptsBlog posts need to be interesting, relevant and appealing to your prospective target audience. But when you’re posting frequently, you may experience a writer’s block, or fail to come up with a stellar new and original idea every single week. But finding great ideas for a blog post doesn’t have ...
Views: 728 - Using Competitor Research to Boost Traffic to Your Blog - by Submitted on Jun 11, 2015 from Infinista ConceptsBlog posts need to be interesting, relevant and appealing to your prospective target audience. But when you’re posting frequently, you may experience a writer’s block, or fail to come up with a stellar new and original idea every single week. But finding great ideas for a blog post doesn’t have ...
Views: 599 - 6 Free Fonts To Make Your Designs Speak - by Submitted on Jun 01, 2015 from Infinista ConceptsA font is not just a typeface, it’s a gift to all the nurturers of art. Designers today have been hunting to style up their matter with numerous types of font styles, potentially strong font relating to the subject matter is a continuous need of the millennia. Here are some fascinating free ...
Views: 626 - Stellar SEO Tactics to Employ in Your Strategy - by Submitted on May 27, 2015 from Infinista ConceptsThe face of SEO gets quite a makeover day and day, year after year, and is unrecognizable today from what it looked like a few years ago. A few years back, keyword stuffing was all the rage, and so was Meta keyword tagging. But in the SEO of today, it is quite a different ballgame. In the world ...
Views: 693 - Net Neutrality In India Gains Momentum - by Submitted on May 20, 2015 from Infinista ConceptsNet neutrality is the major buzz word in India following the Telecom Regulatory Authority of India (TRAI), which sets internet rules in the country, planning to do away with the concept. Major telecom companies are in favor of the government curbing every citizen’s right to online freedom and ...
Views: 657 - Important SEO Tips Post Google’s Mobilegeddon - by Submitted on May 13, 2015 from Infinista ConceptsSearch engine updates, new trends, and changes in social media makes SEO a challenging task. SEO is constantly evolving and you can anticipate some major changes this year as well. Last year, Google tweaked its algorithm 13 times, and these were only the ones made public. Most experts feel ...
Views: 699 - May the Infographic Be With You - by Submitted on Apr 22, 2015 from Infinista ConceptsConsider the figures:isual form increases by about 50,000 times. More and more B2B marketers are now looking to create infographics to leverage some brownie points for brands. Not surprisingly then, over the last 5 years or so, infographics have taken over the web. They are everywhere, yet not ...
Views: 574 - R.I.P – Rest in Parallax - by Submitted on Apr 01, 2015 from Infinista ConceptsCirca 1999 - A custom website with a flash intro, with the content written in Comic Sans. Web designers had mastered a few elements of web design for custom made business websites. Websites were all fun and games then. In an era, when the world is increasingly eyeing lofty business leads coming ...
Views: 617 - Tapping Into the Selfie Generation’s Space - by Submitted on Mar 25, 2015 from Infinista ConceptsYou must be living in a cave if you are not familiar with Ab ki baar Modi sarkar or Acche din aanewale hai. The 2014 General Assembly Elections in India will be remembered for many reasons - primary among them being a heavily lopsided mandate issued by the people and India getting its first ...
Views: 626 - Single Scroll – Should You, Shouldn’t You? - by Submitted on Mar 06, 2015 from Infinista ConceptsIf you are a regular internet user, you may have noticed that 8 out of 10 websites you've visited recently have not had a traditional website infrastructure. The latest web design trend is to put all your content on a single page with moving visuals. We take a look at the pros and cons of this ...
Views: 587 - Narration via Navigation – Why Single Scroll Websites Are the New Trend! - by Submitted on Mar 06, 2015 from Infinista ConceptsBack in 2012, when Chris Lake, in a blog for Econsultancy LLC (US), argued that single scroll websites would be a trend of the future, few would have taken him seriously. Through the late 90s and up until a few years ago, designers would shudder to think of what would happen if they made their ...
Views: 693 - SEO Guide - How Your E-Commerce Websites can Top Search Engine Ranks - by Submitted on Mar 03, 2015 from Infinista ConceptsCompetition is quite fierce online, and it is imperative to get the highest rank possible for your website in search engine results. Even being on the first page is sometimes not enough when the niche is crowded, and you have to get to the top of the list to beat the competition. Top ranking ...
Views: 851 - How to Choose the Best Infographics Company in India - by Submitted on Feb 27, 2015 from Infinista ConceptsThere is more to design than just creating beautiful artwork. In the world of marketing, an effective design is one that not only grabs the eyeballs but also speaks to the heart. Effective marketing design is about achieving the perfect blend between providing information and influencing the ...
Views: 718 - 5 Questions to Ask Before Choosing an Infographic Creation Company - by Submitted on Feb 06, 2015 from Infinista ConceptsTo make the most of your marketing investment, you must ensure that your promotional material is conceived and created by the best communications specialists and designers in the industry. In a world where your target audience is bombarded with marketing stimuli from their computers, ...
Views: 665 - Two Best Case Studies on Brands Using Social Media for B2B - by Submitted on Feb 02, 2015 from Infinista ConceptsAccording to a study, social media was used by over 64% of businesses as a vital tool for marketing. Over the last two years, this number has increased considerably. Increasing visibility and brand awareness was primary among the most popular reasons to use social media for B2B, measuring in at ...
Views: 811 - How to Make Your B2B White Paper More Effective - by Submitted on Jan 28, 2015 from Infinista ConceptsSome of the most efficient ways to acquire the clickthroughs you need in a B2B email marketing campaign is to devise whitepapers. Whitepapers are also known as guides or reports, and can perform many functions like stimulating high click-through rates (CTRs), capturing essential company and ...
Views: 661 - B2B Marketing Trends to Keep in Mind - by Submitted on Dec 23, 2014 from Infinista ConceptsThe landscape is changing rapidly and B2B marketers everywhere are finding ways to grapple with the task of keeping up to it. What this means is that businesses who want to engage their employees, customers or competitors through social media have to provide quality content that is viral in ...
Views: 649 - B2B Case Studies on How Brands Used Social Media to Achieve Results - by Submitted on Dec 05, 2014 from Infinista ConceptsA survey published back in October 2012 revealed that 64% of businesses were using social media as a marketing tool. If this was the case back then, this statistic is likely to have grown considerably today. Among the most popular reasons to use social media for B2B, was to increase brand ...
Views: 743 - Social Media Marketing Tips Every Business Owner Should Be Aware Of - by Submitted on Nov 13, 2014 from Infinista ConceptsIf you want to up the ante on your social media marketing efforts, here are a couple of tips and tricks that will send your efforts skyrocketing. Use LinkedIn tags to stay on top of mind It is not a LinkedIn best practise to send an email blast to your connections, but it is ok to create a ...
Views: 682 - Digital Marketing Strategies That Can Grow Your Business - by Submitted on Nov 12, 2014 from Infinista ConceptsTaking your business digital is the need of the hour today and developing a digital marketing strategy is even more essential. Digital marketing seems like the best way to stay ahead in the race, especially because your potential customers and your competition is already online. Here are some ...
Views: 578 - Choosing a Web Design Company - by Submitted on Nov 10, 2014 from Infinista ConceptsYou need to be able to provide you customers with the best brand experience online if you want to stand out from among your competitors. Marketing efforts have changed over the last few years and consumers today have so many more choices that they once did, not only where brands and businesses ...
Views: 776 - Why You Should Consider SMM For Your Business - by Submitted on Nov 06, 2014 from Infinista ConceptsIgnoring the benefit of social media is one of the biggest mistakes businesses make. Social media isn’t just for people to connect with each other, but is a great way for brands and businesses to connect with each other. Here are some reasons why you should consider SMM for your business. You ...
Views: 618 - Why Good Web Design Is Important - by Submitted on Nov 05, 2014 from Infinista ConceptsBuilding a website isn’t rocket science, especially with the many free tools available in the market. But just because someone can build a web design, that doesn’t mean that they can design it well. There are many different aspects that go into creating a website that is well-designed and all of ...
Views: 629 - SEO May Be in Investment, But It’s a Great One - by Submitted on Nov 03, 2014 from Infinista ConceptsSEO is a great way of making your website accessible to all those potential users who are searching for it. This amazing organic presence continues to work 24/7 to give your website the visibility it deserves on the web. But still many business owners continue to grapple with the dilemma of ...
Views: 702 - WordPress Trends to Look Out for in 2014 - by Submitted on Oct 29, 2014 from Infinista ConceptsWordPress has been around for more than a decade. That it has been around for so long and that too, in a world where tools and technologies come in droves and are rejected outright, speaks volumes about its efficiency and reliability. In fact, it is the most popular content management system ...
Views: 758 - 5 CSS Tips and Tricks to Help You Create Websites that Rock - by Submitted on Oct 22, 2014 from Infinista ConceptsCascading Style Sheets (CSS) came into being more than 15 years ago and fundamentally changed the way websites looked and behaved. This language has evolved over the years and its various updates aim to empower designers and developers to build more beautiful, more functionally efficient, and ...
Views: 626 - Deciphering the Infinite Scroll Trend in Website Design - by Submitted on Oct 22, 2014 from Infinista ConceptsAt the start of every new year, web designing pundits sit down to look over the developments in the past year to predict the trends for the coming months. This year, the pundits have forecasted a growing relevance of the infinite scroll trend in website design or the rise of the single long-page ...
Views: 782 - 3 HTML5 Tips and Tricks to Make Your Website Stand Out - by Submitted on Oct 14, 2014 from Infinista ConceptsWeb developers can be forgiven for gushing and fawning over HTML5. After all, HTML5 lets you to create effects, insert interactivities, and build websites that you never thought was possible without using Flash or writing lengthy strings of codes. HTML5 has opened a minefield of possibilities ...
Views: 843 - Why A Watched SEO Pot Will Never Boil - by Submitted on Oct 10, 2014 from Infinista ConceptsYou may have just ripped up your mattress where you’ve been storing all your greens and broken every single piggy bank you had to bust out enough cash for to arm your business with the power of SEO. But horror of horrors, it’s been a week and you still haven’t seen any results whatsoever. What ...
Views: 823 - The Gradual Demise of the SEO Link and It’s Heir Apparent - by Submitted on Oct 02, 2014 from Infinista ConceptsIt was Matt Cutts who first said that guest blogging was on its way out. And that made everyone sit up and take notice. The truth is that everyone who guest blogs, has an ulterior motive. We might want to believe that we are doing so just for knowledge-sharing, but in reality, it’s the links ...
Views: 701(1 vote) - SEO and SEM – Similarities & Differences - by Submitted on Sep 22, 2014 from Infinista ConceptsIf you're a small business owner and have recently given your business a digital edge, chances are that you've come across the terms ‘SEO’ and ‘SEM’ pretty frequently. SEO or search engine optimization is one of those things that are designed to help your website in ranking higher in organic ...
Views: 896(1 vote) - Incorporating Social Media as Part of the SEO Strategy - by Submitted on Sep 12, 2014 from Infinista ConceptsThere are three main components of a strong SEO strategy – quality content, link building, and social media. While most marketing managers are aware of the importance of quality content and link building they have yet to grasp the importance of social media. However, search engines have changed ...
Views: 738(1 vote) - Guest Blogging: Strategies to Build Effective Links - by Submitted on Sep 11, 2014 from Infinista ConceptsWhen it comes to SEO strategies most marketing specialist will stress the importance of link building, especially through guest blogging that allows you to post back links to your website. However, Matt Cutts of Google recently said that guest blogging should be reduced as most of it was spammy. ...
Views: 1128 - SEO Lessons for 2014 - by Submitted on Aug 19, 2014 from Infinista ConceptsThe flurry of algorithmic changes ushered in by Google in the past few years have made their intentions clear. Businesses have to concentrate on pleasing their human readers first. All Google updates implemented in the recent past have made the obvious effort to give well-researched, original, ...
Views: 1052 - How to Be a Design Rebel in 2014 - by Submitted on Aug 14, 2014 from Infinista ConceptsThe year 2014 is going to be splendid for designers. The web is constantly evolving and what was hot favorite in 2013 may not be the same in 2014, as there are always new ideas and edgy techniques emerging. To get the attention of your audiences, you will have to impress them visually that will ...
Views: 926 - Why is Yii Fast and Furious - by Submitted on Aug 11, 2014 from Infinista ConceptsYii one of the most in demand open source web application framework today. What has made it so popular is that, it is simply ready to serve you with all ease. Whether it is a simple website or a massive one with large number of functionalities, Yii is undeniably the best choice. Yii stands for ...
Views: 937 - How to Create Infographics That’ll Knock People’s Sock Off - by Submitted on Aug 07, 2014 from Infinista ConceptsA change is upon us. What this change is most visible in, is the way we communicate online. The entire face of communication is almost unrecognisable today. It seems that the way we communicate today – through Tweets, DMs, shares, pins and likes has become part of our way of life. This change is ...
Views: 704 - Five Best LinkedIn Features Your Business Can Benefit From - by Submitted on Aug 06, 2014 from Infinista ConceptsLinkedIn isn’t the most amazing or interactive or even fun social network on the scene today but no one can deny what an amazing tool it is for businesses. If you successfully master it and make use of all its features, your business can benefit exponentially in the long run. The trick is to use ...
Views: 770 - 10 Creative Typefaces We Love - by Submitted on Aug 05, 2014 from Infinista ConceptsTypefaces are great ways to make a design project grab your target audience by the eyeballs. A unique typeface will help you make an impact in a bold or subtle way, but an impact you can be sure it will make. There are tons to choose from, some radical, others classic and some just way out ...
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