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Articles from Karin Witzig Rozell | Selfgrowth.com
- How to Create a Simple, Effective Presentation Kit - by Submitted on Apr 08, 2011 from Karin Witzig RozellOne of the easiest ways to upgrade your image is to create a presentation kit. It’s so simple and it has a powerful effect on your networking. I never cease to be amazed at the positive response I get when I hand my packet to someone during a face-to-face meeting. Benefits of using a ...
Views: 1181(1 vote) - Wellness Marketing Tip: Wear Your Best Colors - by Submitted on Feb 21, 2011 from Karin Witzig RozellMost wellness pros take the time to figure out what colors they will use in their branding, website and print marketing materials. Yet it’s also important to reflect on the best clothing colors that will represent you in the best possible light and, what colors will be an authentic ...
Views: 1172 - Think Progress, Not Perfection - by Submitted on Jan 10, 2011 from Karin Witzig RozellYour marketing materials will never, ever be perfect. This may sound funny coming from me, the Marketing Materials Maven. However, this quest for perfection limits business growth and, in relation to your marketing materials, results in an outdated website without a compelling message. ...
Views: 899 - Why Waiting Makes You Go Broke - by Submitted on May 19, 2010 from Karin Witzig RozellThere’s a place in time in your wellness biz when waiting is absolutely appropriate. 1) When you need to get more information before you make a decision. 2) You need a few days (not weeks or months!) to let yourself process some feelings about a decision instead of making an impulse choice ...
Views: 872(4 votes) - The Fear of “Not Knowing Enough” - by Submitted on Feb 22, 2010 from Karin Witzig RozellHave you ever felt that you didn’t know enough? I know I did for the first few years in my practice. And so this is what would happen: - I would spend most of my free time pursuing additional credentials and reading tons and tons of books about my modality (which was nutrition at the ...
Views: 850 - Use Your Healing Arts to Overcome Fears and Grow Your Business - by Submitted on Jan 07, 2010 from Karin Witzig RozellIf you’e like most Wellness pros, you have always seen yourself as a practitioner. Not as a business owner. After all, you didn’t get into private practice because you love business. You got into health and wellness because you have overcome something and you want to help others do the ...
Views: 842 - How I Became a Kiva Diva - by Submitted on Apr 23, 2010 from Karin Witzig RozellLast Spring I spent a weekend in Santa Fe with friends. While I was there, we spent a day hiking in the ancient ruins of the Pueblos Native Americans in Bandelier National Park. We took the extra loop of the trail to visit a special Ceremonial Kiva from the 1200’s carved into the rock face ...
Views: 817(1 vote) - Be Flexible About How Your Expertise is Expressed - by Submitted on Sep 14, 2010 from Karin Witzig RozellAre you flexible about how your expertise is expressed? Or are you gripping tightly to a business model that may not be the best fit for you? An essential skill set in the wellness field is to be flexible in HOW your work shows up in the world. When you keep an open mind, you’ll be ...
Views: 750 - Starting (or Restarting) Your Email Newsletter - by Submitted on Jul 31, 2011 from Karin Witzig RozellEver let a few missed issues turn into months of no contact to your newsletter list? Or have you been all ready to start writing your email newsletter (your keep-in-touch tool) only to freeze up and wonder what the heck to write? And then the next thing you know, you're feeling embarrassed ...
Views: 720(1 vote) - Getting Away from Industry Jargon - by Submitted on Mar 14, 2011 from Karin Witzig Rozellspeak in "industry jargon." I define this as words that you and your colleagues use frequently; words that turn you and your fellow practitioners on, but ultimately, is not common language for your clients. In order for the language in your marketing materials to have resonance with your ...
Views: 685 - The “I don’t want to bother” My Email List Syndrome - by Submitted on Dec 02, 2010 from Karin Witzig RozellIf you are afraid of bothering your email list by writing too frequently, chances are you may be focused on "what will they think of me" instead of how your tip or article may positively impact your reader. That's pretty normal in the beginning stages of sending out a newsletter. Certainly, ...
Views: 684 - An Advocacy Letter That Is Also Good Marketing - by Submitted on Nov 18, 2010 from Karin Witzig RozellOne of the best teachers I've learned from, Joshua Rosenthal of the Institute for Integrative Nutrition, once said that you can make more progress when you aim for the middle ground with your actions and words. He was referring to the die-hard, my-way-or-the-highway, food police type ...
Views: 680 - Marketing Material Tip: The use of "we" vs. "you" - by Submitted on Aug 15, 2010 from Karin Witzig RozellIn marketing materials, and in particular your newsletters, health and wellness pros tend to use the word "we" when speaking to their reader. "We all need to… " or "When considering XYZ, we must also think about…" I find this to be habit of softening your opinion's effect and make it ...
Views: 628 - One Way to Inspire Consistent Referrals - by Submitted on Jun 30, 2011 from Karin Witzig RozellDo you know what kind of clients you most enjoy working with? Don’t say, “But, I can help everyone!” That may be true, but it doesn’t make it easy for the people you know to send you business if you don't articulate who you work with a bit more concretely. Here's a simple solution to ...
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