Often the purpose of our seminar or workshop is to turn audience members into customers.
Presenting your one-off workshop as a portion of a much larger body of work creates subtle selling without the hard-sell. Here are four ideas that provide this sense:
1. Use your book as a ... Views: 2872
The seminar platform is a natural medium capable of reaching many prospects instead of one. The primary reason for conducting seminars is to educate or sell. Whether it be products or services, a seminar leader will want to share their expertise and knowledge.
The meetings that will be best ... Views: 2753
Speaking to an audience requires a mix of knowledge, attitude and skills. We have all sat through presentations by people that were probably brilliant but just could not hold our attention. This blend of requirements is the ideal but take it with a grain of salt. Very few of the best ... Views: 2825
Get Their Attention
As adults we are all distracted. We are worried about time and money. Thinking about our families. Wondering what to make for dinner. This does not mean we do not respect the person standing at the front of the room. It just means that we bring our real lives with us ... Views: 2509
When you are delivering seminars and workshops as part of a bigger plan: either to market your business and attract clients or to become a professional speaker, sometimes it feels like you need to market your marketing.
There are two main divisions of seminars, public and ... Views: 2403
The seminar business is a large and diverse industry. Every day, thousands of seminars are being presented around the world. Many are offered for free and many more are offered at great prices. Products and services of all kinds are bought by attendees who are motivated to improve their lives in ... Views: 3444