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Articles from Lorraine Garvie | Selfgrowth.com
- Key Elements of a Successful Marketing Plan - by Submitted on Apr 28, 2013 from Lorraine GarvieDid you have a vision when you started your business? Is your marketing plan helping that vision come to fruition? By focusing on your vision when creating and implementing your marketing plan, your prospects for success are much greater as it makes it easier to remain on course. The key ...
Views: 956 - Business Strategy – Barriers to Entry - by Submitted on May 26, 2013 from Lorraine GarvieStarting a new business? Introducing a new product or service to your current business? Before embarking on either, strategic consideration should be given to potential barriers of entry to the market – and how you will position yourself and develop a competitive strategy to overcome them. ...
Views: 888 - Find Your Competitive Edge and Sell It - by Submitted on Apr 21, 2013 from Lorraine GarvieThere are no corners safe from competition. Playing the field is one thing, managing to stay in it is another. The traditional selling approach of presenting features and benefits are no longer effective. So, how do you keep generating sales? What a company or business must do in order to keep ...
Views: 853(1 vote) - Business Rivalry - by Submitted on Jun 02, 2013 from Lorraine GarvieRivalry is one of Porter’s 5 forces of strategic industry analysis. And, when considering what you want to achieve and where you want to go with your business, you should scrutinise the rivalry in the industry. There are occasions when entrepreneurs have opportunistically entered the market ...
Views: 776 - What You Can Do Now To Get More Clients - by Submitted on Jun 16, 2013 from Lorraine GarvieDoes your business need to secure more clients or customers? If so, there are several things you can do right now to improve your visibility and advertise your brand. It is of the essence that potential clients know how your service or product will add value to their lives. Referrals Reach ...
Views: 747 - Potential Strategies for Differentiation - by Submitted on Apr 21, 2013 from Lorraine GarvieThere are various strategies for differentiation that may be used for businesses to gain a competitive advantage over its rivals. Which ones you employ will very much depend on the scale of your business, your available resources and the needs of your customers. You will also have to take into ...
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