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Articles from Paul Ashby | Selfgrowth.com
- Better Marketing Without Reform? - Forget it! - by Submitted on Apr 28, 2010 from Paul AshbyThe current state of Marketing is such that the need for change and “New Models” are desperately needed. The trouble is the “New Models” will not prove to be financially sustainable without substantially changing the way advertising and media services are organised. The first thing we must ...
Views: 1717(1 vote) - A chasm has opened up between Advertisers and Customers. - by Submitted on May 18, 2010 from Paul AshbyConsumers are deaf to the babble of the advertising class. It is true to say that all the advertising in the world won't bring the customers back! Spending a huge fortune on TV advertising? Rest assured these days your advertising slipped into the huge gulf of mistrust, disbelief and ...
Views: 1808 - Advertising and Marketing: Not such a capital idea any more. - by Submitted on Oct 23, 2011 from Paul AshbyLet’s face it there is good advertising and there is (extremely) bad advertising. Apparently, positive attitudes towards advertising reached their peak during the mid-1950s, when ‘pro’ attitudes reached eight on a nine point scale. However, ratings fell to three by the 1970s and have bobbed ...
Views: 1615 - Moral Legitimacy is Shifting away from Marketing. - by Submitted on Oct 23, 2011 from Paul AshbyConsumers see advertising and marketing as unbelievable and certainly undignified. Having worked around the world over many years you cannot help wondering if society is changing in ways that are more than economic. It would appear that advertising and marketing is losing its legitimacy ...
Views: 1799 - Our marketing world balances on a sea of mediocrity! - by Submitted on May 18, 2010 from Paul AshbyThere is a name for what advertising agencies do – rubbish – and our predecessors appreciated much better than us its ultimate destination: ruin! Almost all of what advertising agencies do is best summed up in one word – parasitical. By creating advertising out of thin air we have reduced ...
Views: 1712 - The Attraction of Interactive Communication - by Submitted on Mar 16, 2009 from Paul AshbyThe Attraction of Interactive Communication is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilized society the market place was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, ...
Views: 2006 - The Future of Advertising is Interactive - by Submitted on Mar 17, 2009 from Paul AshbyDuring all our research one constant shone through, that is that marketing is conversations. Current conventional mass media are weak conductors of knowledge and comprehension. This is because of a number of factors, however the main reason is; they are non-interactive communications ...
Views: 2295 - We squawk for change – but we don’t really mean it! - by Submitted on May 18, 2010 from Paul AshbyThe sharpest decline in billings, in 2009, occurred. Billings declined 7.5%, now that’s the sharpest decline since 1944! And cracks are starting to appear in the already complex relationship between Agencies and Clients. Everybody appears to be getting in everybody else’s business, which ...
Views: 1866 - We’re off to see the Wizard, the Wonderful Wizard of ... - by Submitted on Mar 17, 2009 from Paul Ashby…Interaction. However, before we do, let us review something recently written and published in Marketing Magazine, the author is Marc Ritson, Assistant Professor of Marketing at The London Business School. "A pipe bursts in your house. When the local handyman arrives, he is carrying a large ...
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