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Articles from Kelley Robertson | Selfgrowth.com
- I Propose - by Submitted on Mar 22, 2008 from Kelley RobertsonMany companies and their decision-makers require written proposals, and if you are like many sales people, you probably shudder at the thought of this request. However, writing a good proposal doesn’t have to be painful providing you keep a few points in mind. First, recognize that closing the ...
Views: 935 - Increase Your Sales By Avoiding These Lame Sales Questions - by Submitted on Mar 30, 2011 from Kelley RobertsonDuring a recent sales training workshop I conducted with a client, we were discussing the importance of asking the right questions; high-value, high-impact, penetrating questions. One person spoke up and said, “When I’m talking to a new prospect I like to ask, “What do you know about us?” An ...
Views: 793 - Keep the Sale - by Submitted on Aug 27, 2008 from Kelley RobertsonKeep The Sale Does this sound familiar? After dozens of phones calls and emails as well as several face-to-face meetings, you finally reach an agreement with a prospect who is intent on buying your service, product or solution. “Whew! Another sale done,” you think to ...
Views: 995 - Making Your Case - by Submitted on Feb 18, 2009 from Kelley RobertsonAt a recent industry conference, I saw and heard several different sales presentations as sponsors of the conference presented their products and services. Unfortunately, most of them missed the mark. But they are not alone; many sales presentations are ineffective. Having been subjected to ...
Views: 1008 - Men Are From Mars - by Submitted on Aug 19, 2005 from Kelley Robertson“Men are from Mars, Women are from Venus.” John Gray penned this phrase many years ago to help men and women communicate more effectively. Since this book was written, it has been determined that both genders not only communicate differently, they also buy differently too. Learning how to ...
Views: 923 - Persistence Without Stalking - by Submitted on Jun 21, 2007 from Kelley RobertsonPersistence is a vital skill that every sales person needs. It’s been said that most sales are made after eight contacts with a prospect. However, most people tend to give up after just three or four attempts. Let’s explore the behind-the-scene dynamics involved in a typical scenario. Meet Mrs. ...
Views: 1069 - Powerful Questions That Will Increase Your Sales - by Submitted on Feb 24, 2008 from Kelley RobertsonI recently wrote an article called, Feeble Questions Can Kill Your Business. In the article, I stated that too many sales people get caught in the trap of asking low-quality questions instead of more powerful ones. Many people contacted me and requested more information on what constitutes a ...
Views: 969 - Sales Prospecting Best Practices - by Submitted on Apr 28, 2011 from Kelley RobertsonProspecting is a key selling skill and a critical skill to develop if you want to increase your sales and achieve long-term success in sales. Yet, most sales people don’t invest enough time to this integral sales strategy. Part of the problem is that very few companies teach sales reps how to ...
Views: 1165 - Sales Strategies for a Tough Economy - by Submitted on Feb 18, 2009 from Kelley RobertsonTimes are tough. Companies are cutting back, people are tightening their belts, and many decision-makers are holding off on major purchases. However, your company has not reduced your sales quotas. Selling in a difficult economy requires a different approach than during a robust one. Let’s look ...
Views: 977 - Small Mistakes Cost You Big Money - by Submitted on Jan 14, 2007 from Kelley RobertsonMy wife and I were shopping for a new lighting fixture to hang above our dining room table. We wanted something relatively contemporary, and in our quest, we visited over a dozen stores in search of the perfect light. This experience uncovered a wide variety of mistakes that are costing ...
Views: 1039 - Standing Above The Crowd - by Submitted on Apr 19, 2005 from Kelley RobertsonStanding Above The Crowd In today’s highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same – or similar – product and/or service. Here are several strategies that can help you accomplish this: Help your clients ...
Views: 835 - Take Out The Trash - by Submitted on May 19, 2008 from Kelley RobertsonIs your head trash piling up? The term “head trash” came up during a conversation with a colleague and he used the phrase to describe the mental garbage that affects the performance of most sales people. Head trash is a collection of limiting thoughts or ideas that prevent you from taking ...
Views: 945 - The Barf Factor - by Submitted on Mar 19, 2007 from Kelley RobertsonDuring a recent presentation we were discussing the importance of being able to deliver a clear, concise message when you first meet with a prospect and we agreed that a quick, thirty second introduction would be an effective approach. A participant challenged me, saying that an introduction of ...
Views: 1123 - The Easiest Sale - by Submitted on Feb 27, 2007 from Kelley RobertsonWant to increase your sales immediately? Virtually everyone wants a quick, easy solution that will help them increase their sales. Fortunately, in all but a few situations, this is not an impossible task. The key is to sell to the right people. This doesn’t mean trying to connect with the key ...
Views: 944 - The Myth About Price - by Submitted on Feb 01, 2006 from Kelley RobertsonIn today’s competitive business environment, it often seems that the most important aspect of someone’s buying decision is price. People constantly ask for lower prices, compare our prices with the competition, and badger us to give them a better deal. Regardless of what you sell, you probably ...
Views: 826 - The Myths of Selling - by Submitted on Apr 16, 2007 from Kelley RobertsonFor more than a decade I have the opportunity to interact with thousands of salespeople and I have discovered a few myths that many of them have fallen prey to. Here are just a few. 1. Buyers are liars. I’m constantly amazed how many salespeople use this expression. Do people mislead ...
Views: 961 - The Power of a Name - by Submitted on Jan 10, 2006 from Kelley RobertsonRemembering a customer’s name can improve your sales. However, people in my workshops often tell me that they have a difficult time remembering names. I sometimes think we tend to get too hung up on trying to recall a person’s name, especially if we have only met them once. Like anything else ...
Views: 767 - The Power of One - by Submitted on May 27, 2006 from Kelley RobertsonOne is a very tiny number. However, it can have a tremendous impact on your revenues. Here are some ideas to consider: Make one more cold call every day. One extra call a day equals 260 calls in a year. How many meetings could you set up with this number of calls and how many of those ...
Views: 771 - The Power of Questions - by Submitted on Jul 23, 2007 from Kelley RobertsonParticipants in my sales training workshops often ask how they can better control the sales process. Most people spend the majority of their time talking about their product or service believing that telling is selling. Although they may have been trained to do this, it is an ineffective ...
Views: 981 - The Power Of Self-Development - by Submitted on Oct 22, 2007 from Kelley RobertsonSelf-development is a critical component. Here is the transcript of an interview I recently gave that outlines the importance of self-development. “Let’s start with what seems to be an obvious question…why is self-development so important?” Business is more competitive and challenging than ...
Views: 1008 - The Rules of Selling - by Submitted on Apr 15, 2009 from Kelley RobertsonWe live in a quick-fix society so it’s no wonder that many salespeople look for the magic cure or band-aid solution to increase their sales. However, I believe that success in sales follows a basic set of rules. Fill the pipeline. Many people experience tremendous peaks and valleys in their ...
Views: 975 - The Top 7 Sales Blunders - by Submitted on Sep 30, 2004 from Kelley RobertsonWe all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them. 1. Allowing a prospect to ...
Views: 861 - Think Before You Speak - by Submitted on Jul 11, 2008 from Kelley RobertsonYou are talking to a customer and after you present your product, service or solution, she asks, “What discount can I get?” or “What can you do about the price?” Think before you speak otherwise this innocent-sounding question will cost you money right off your bottom line. While it’s tempting ...
Views: 1282 - Voice Mail That Sells - by Submitted on Nov 15, 2004 from Kelley RobertsonAs a business owner, I receive my share of sales calls in a given month. More often than not, I’m away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. Here are a few of the common mistakes I notice and how you ...
Views: 825 - What Customers Hate About You - by Submitted on Nov 24, 2008 from Kelley RobertsonRecent research uncovered almost eighty reasons why customers dislike salespeople. Here are the top seven. 1. Not listening. This was the most cited reason customers dislike salespeople. Too many salespeople neglect to listen to what their customers or prospects say which means they fail to ...
Views: 935 - Who is Costing You Money? - by Submitted on Jan 14, 2007 from Kelley RobertsonMy wife and I recently needed to renew our mortgage for another term. The last time our mortgage was due, our bank called several months in advance and offered a good interest rate so we automatically renewed with them. This year, however, was a bit different. We decided to do a bit of homework ...
Views: 968 - Your Approach Makes a Difference - by Submitted on Sep 07, 2006 from Kelley RobertsonNot long ago my wife and I were planning a get-together with some friends and wanted to serve a cheese board after dinner. So, we ventured to a local market to look for some cheeses. We asked for one particular cheese at the first vendor we visited and were told that they did not carry it. No ...
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