Do you want to know the most effective way to increase your design business? It's sending an email newsletter - an article or simple tip that you send through email to your clients, friends, and prospects on a regular basis. If you can write an e-mail, you have the ability to dramatically ... Views: 579
While taking a break from an intense day of antiquing, my friends and I ducked into a quaint coffee shop to rest our weary bones. We each decided to order chai lattes. The barista asked if we would like cinnamon and chocolate in the tea and, before I could raise an objection (chocolate in tea?), ... Views: 598
The simple fact is - most people now look online when researching which companies to use for anything. Your website and your business email correspondence must reflect your professionalism and personal style. They also need to stand out from the competition. And they need to make a connection ... Views: 660
My mission is to provide designers with tools to make their businesses run smoother and generate more income. Since email newsletters have proven to be the most cost-effective, sales generating marketing vehicle for designers, I have written countless articles, published several books, and done ... Views: 646
There is an easy way to get more repeat business and referrals, and most designers ignore it. It is known as follow-up.
Follow-up is simply...well, following up. In other words - staying in touch with potential clients, current clients, and past clients. 80% of design business is lost due to ... Views: 575
In our world of hyper-stimulation - billboards, ads on shopping carts, internet pop-ups, tv commercials, direct mail, etc. - we are all tuning out. So how do you capture the attention of potential clients? Well, I can tell you what isn't working - traditional marketing. Unless you have an ... Views: 725
Is there really such a thing as perfect balance? Many gurus teach their methods for creating a balanced life, but as a busy mompreneur, I have come to realize that there is no method that works 100% of the time. Even with systems, schedules, and routines – all perfectly put into place with the ... Views: 726