Ever since I read the book "Think and Grow Rich," by Napoleon Hill, I've been fascinated with the idea that an invisible energy called "thought" can have such a profound impact on our happiness, financial circumstances, and the ability to attract desirable conditions and people into our ... Views: 828
Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesn’t approach every aspect of marketing with enthusiasm, creativity, and a positive mental attitude, then it’s like embarking on schooner race with no wind in your ... Views: 1022
One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their ... Views: 947
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertisingidea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, ... Views: 983
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The quality of your life, whether you're talking about your professional or personal life, is determined by habits. Success is often the result of simply doing the right things over and over again. In sales and marketing, consistency is one of the most ... Views: 1516
Undeniable fact: Almost everyone tends to do business with people they know and like. That's why one of the most important facets of your marketing program should be developing and using your interpersonal communication skills. If you allow yourself to be shy or antisocial (and we all have those ... Views: 1606