A client requested I read-over an important email they needed to send. The client wanted to send it to someone they had a good working relationship with and the assessment of the recipient’s preferred style was: “Since he is not a details man and more of a bottom line guy, I thought it might be ... Views: 493
Direct mail is in a revival these days. Even Microsoft recently sent out a direct mail campaign to market adCenter, their online paid ad service. Imagine that, direct mail ads to advertise an online ad service!
Direct mail can be an effective way to target select markets, if done ... Views: 502
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***No Potluck for you - by Sharon Sayler, The Official Guide to Business Coach and Business Coaching
Be more than potluck.
The summer is officially here. It’s the time for parades, picnics, and BBQs… and the ever-popular phrase “What can I bring?”
To carve out a distinct place in your target market it is important to be seen as more than that common potluck “potato salad” commodity. Both ... Views: 516
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***A K.I.S.S. to remember - by Sharon Sayler, The Official Guide to Business Coach and Business Coaching
For the past 3 days, I have been trying to pick out a paint color for the bedroom. In the store, the color looked light green, a color I would call “Seafoam.” The paint supplier called it “Reef”, my friend said it looked gray as we painted it, and in the bedroom lighting, I just stepped back and ... Views: 512
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***Another K.I.S.S. - by Sharon Sayler, The Official Guide to Business Coach and Business Coaching
Keep It (the graphic and visual web elements) Simple and give the eye Space.
Nothing ruins a website faster than bad graphics. There is a real art to creating graphics for the web. Images need to download quickly, yet maintain image quality. When placing graphics/visuals on your webpage leave ... Views: 534
Just coming back from coaching the 2-day live Intensive Book Yourself Solid event for Michael Port. He hosted eight people in his home for an intensive, solution oriented problem solving event. We offered individual coaching in areas each person requested and as a group explored business ... Views: 494
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***Be Irresistible - by Sharon Sayler, The Official Guide to Business Coach and Business Coaching
Last week, we talked about a solution for what to do when asked for free product or services. (If you missed it, check the blog.)
Today, let’s look at the other “freebie”—the irresistible offer to attract attention. Let your customer “test-drive” before they buy… ever test drive a new car? ... Views: 470
Do you have a single point for failure in your business?
As a business grows, so does its complexity, creating more opportunities for “break-downs.”
Five steps to quickly improve your business.
#1) For one week, observe and document everything (yes, everything, including lunch) that you ... Views: 704
Here’s an easy-to-use formula for a successful sale.
Decide what you need / want.
+ [Determine what your customer need(s)/want(s) + one]
Results: Win/Win sales situation
It may appear simple on the surface but sometimes just deciding can be tough.
Decide what you want
This can ... Views: 715
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***Get a lock on keywords - by Sharon Sayler, The Official Guide to Business Coach and Business Coaching
If your small business is dependent on search engine traffic, it is essential in today’s crowded Internet to use all possible opportunities to up your Organic Search Engine* rankings.
Here is a trick I learned from public speaking, but I think is more relevant for webcopy than public ... Views: 498
The workplace is under pressure these days. Many companies are feeling extra stress as the economic downturn continues. This extra stress can lead to conflict in the workplace, but it doesn’t have to. Often thought of as negative, conflict can lead to constructive change.
Understanding what I ... Views: 488
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***Ready, Aim… - by Sharon Sayler, The Official Guide to Business Coach and Business Coaching
Know the target
I wanted to share this unsolicited testimonial we got the other day… sure, it’s great to read and share, but what I really wanted to use it for today was to comment on what works on the Internet now and why they are getting above and beyond the response they expected.
“I ... Views: 681