Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Kevin Waddel | Selfgrowth.com
- Healthcare PR: Media Relations Still Key to Success - by Submitted on Oct 01, 2012 from Kevin WaddelMedia relations are a central part of healthcare PR. Effective media relations involves developing relationships and working with various media outlets in order to inform the public of a company or organization’s mission, policies and practices. In the world of healthcare PR, having excellent ...
Views: 813 - Health PR: Remains a Growth Area - by Submitted on Oct 01, 2012 from Kevin WaddelOur population continues to age… People are living longer… Of course, our citizenry has become increasing conscious about their health… What does all mean? In essence, the future is bright for those engaged in the health PR profession. According to various sources, employment opportunities ...
Views: 437 - Financial Social Media: Will it Ever Live Up to its Promise? - by Submitted on Sep 25, 2012 from Kevin WaddelFace it... decisions involving money are critical. Shopping for loans, credit cards, financial planners, investments and so on… involve much in the way of pondering and research. So why isn’t financial social taken off? Why aren’t more institutions engaged in financial social media programs? ...
Views: 540 - Clean Tech Public Relations: Sincerity Counts - by Submitted on Sep 25, 2012 from Kevin WaddelMany companies have created cleantech products in order to enter into this rapidly growing market and establish themselves as leaders in the field. However sometimes this activity seems disingenuous to the public because everyone knows how important it is to be environmentally conscious if not ...
Views: 613 - Clean Tech PR and Saving the Planet - by Submitted on Sep 25, 2012 from Kevin WaddelThe earth is in trouble… Resources are dwindling… The planet is getting warmer… Some species are dying off… The need for clean tech PR cannot be emphasized enough. After years of environmental abuse, we are finally running dangerously low on the natural resources that we once took for ...
Views: 634 - Healthcare Social Media: The Elements of a Successful Rx - by Submitted on Sep 23, 2012 from Kevin WaddelBy now, just about everyone on the planet understands and appreciates the value of social media. It is more cost efficient than advertising. It allows for a two-way dialogue with your customers. It also has become an important source of research for marketers… Healthcare companies are ...
Views: 671 - Of Many One: Picking From The Many Public Relations Agencies - by Submitted on Sep 23, 2012 from Kevin WaddelMarket share matters. It represents your ability to reach the customers that you want to. However, it is much more than a percentage. The quality of these relationships also matters. That is why focusing on numerical goals misses out on part of the picture. It ignores the fact that the condition ...
Views: 477 - Managing an Effective Consumer Health Public Relations Campaign in Today’s Economy - by Submitted on Sep 23, 2012 from Kevin WaddelToday’s economic climate has significantly changed the effectiveness and importance of properly reaching your target audience. Tighter wallets and budgets mean that consumers are more conscious than ever about spending money. This heightened sensitivity requires that the products be presented in ...
Views: 527 - Public Relations NYC Firms Ask: What does the client want? - by Submitted on Aug 30, 2012 from Kevin Waddel“This business would be great if it weren’t for clients…” That quote – and variations thereto – has been ascribed to a top ad executive some years ago and can probably be applied to any business that relies heavily on human interaction such as public relations. Those of us who labor on the ...
Views: 541 - The difficulties of technology public relations in the 21st century. - by Submitted on Aug 30, 2012 from Kevin WaddelIn the last decade, it has become the norm for new startups to emerge and try to take over the tech world. With a great number of famous successes that have made their founders billionaires, nowadays many of the smartest and most successful young people try to create tech companies. So many ...
Views: 531 - Pharmaceutical Social Media: The balance between free advertising and negative publicity - by Submitted on Aug 26, 2012 from Kevin WaddelCosts for pharmaceuticals have increased by a huge factor over the last 20 years. American politicians have spent years debating why this is the case and how to best make necessary medications affordable to the typical American. People have long complained about the expenses of doctor's ...
Views: 767 - High Tech Public Relations: Thought Leadership and the Competitive Advantage - by Submitted on Aug 25, 2012 from Kevin WaddelHigh tech public relations is all about establishing a dialogue. Establishing two way communications between a company and its various constituents is central to what high tech public relations is really about. A well-orchestrated high tech public relations program will enable your company to ...
Views: 508 - Healthcare social media- Difficulties abound for both individuals and companies. - by Submitted on Aug 25, 2012 from Kevin WaddelOver the past century, it's hard to argue that any invention has had a bigger impact on our day to day lives than the internet. Within that, social media has played a large role in personalizing the internet for us. Social media allows us to share information that we feel is important and read ...
Views: 552 - Health Public Relations: Playing an Active Role in Influencing the Outcome - by Submitted on Aug 25, 2012 from Kevin WaddelMisconceptions abound about the state and condition of health care in America. Health reform, once fully enacted, will change the way the medical field does business. The needs of the aging boomer population will test the strength of public and private health care systems. For those reasons and ...
Views: 505 - Financial social media: Why traditionally conservative financial services companies have chosen to embrace the internet and social marketing. - by Submitted on Aug 25, 2012 from Kevin WaddelIn a bad economy, social media companies have been one of the few industries that have been rapidly increasing in value. There have been a number of companies that have offered IPOs and where we've seen so many industries hit by layoffs, tons of new social media companies are hiring and it seem ...
Views: 600 - Healthcare social media- How this industry is changing - by Submitted on Aug 25, 2012 from Kevin WaddelThe importance of healthcare in the United States is rising as costs are increasing and people find themselves living much longer. Americans are focusing on becoming more health conscious and we, as a society, are better at dealing with minor health problems and taking better preventive care. ...
Views: 448 - Public Relations Companies Aligning Wall Street with Main Street - by Submitted on Aug 21, 2012 from Kevin WaddelWhat’s the distance between Wall Street and Main Street? In the eyes of some that distance could be insurmountable. However, financial services companies are recognizing the need to bridge that great divide and regain the confidence and trust of those who live and work on Main Street. ...
Views: 493 - Technology Public Relations: Creative & Credible Key Factors for Success - by Submitted on Aug 21, 2012 from Kevin WaddelA day doesn’t pass when some company or another is touting some breakthrough technology. It’s no wonder that the media dedicated to covering the world of technology has become jaded and cynical. This is story that has become all too familiar to those engaged in the practice of technology PR. ...
Views: 720 - Pharma Social Media: Pitfalls and problems - by Submitted on Aug 21, 2012 from Kevin WaddelThrough all of the problems with healthcare, many of the increased costs can be traced to increased expenses within pharmaceuticals. Americans are often becoming more conscious of their health and with that comes increased doctor visits and likely trips to the pharmacist as we, as a nation, are ...
Views: 559 - The benefits of law firm social media - by Submitted on Aug 21, 2012 from Kevin WaddelWhen a lot of people think of social media, they think about Facebook and Twitter and their friends and families sharing information about their lives and uploading pictures. Like any product with access to a lot of potential customers, a lot of different industries have tried to access ...
Views: 706 - Pharmaceutical Social Media: What’s the Right Dosage? - by Submitted on Aug 18, 2012 from Kevin WaddelAs we all know the pharma industry and its marketing are highly regulated by the FDA and, while there are no clear guidelines governing pharmaceutical social media, many companies are finding ways to make use of it. For example, some healthcare companies are finding ways to connect physicians ...
Views: 519 - Using high tech public relations to navigate a tricky economy. - by Submitted on Aug 15, 2012 from Kevin WaddelIt's almost impossible to count how many ways technology has benefitted society in the last decade, let alone in the last five. The average person has become forced to adapt to all of the different ways to absorb content and communicate and high tech public relations has had to make sure that ...
Views: 493 - Law Firm Social Media Becomes Critical Marketing Tool - by Submitted on Aug 15, 2012 from Kevin WaddelOf course, consumer marketers have long enjoyed the benefits of social media as way of engaging their customers (and winning new ones) in a cost efficient manner. Business-to-business service providers are also beginning to reap the benefits of social media. Of course, lawyers are getting ...
Views: 571 - The potential pitfalls of high tech PR in 2012. - by Submitted on Aug 15, 2012 from Kevin WaddelTechnology has always been a mark of progress in the world, but what we have seen in the 21st century has proven to be incredibly advanced. For a consumer to keep up with content and stay completely caught up has changed. In the old days, which are as recently as a generation ago, usually ...
Views: 529 - Financial Services Social Media: Progress, But a Long Way to Go - by Submitted on Aug 15, 2012 from Kevin WaddelWhile many companies, most notably those dealing in consumer products, have made tremendous strides in harnessing the power of social media, the financial services industry is taking baby steps with its financial services social media programs. Of course, the financial industry, given its ...
Views: 498 - Healthcare PR: Information with the Power to Heal - by Submitted on Aug 15, 2012 from Kevin WaddelYou get ill. You look for information about the symptoms. You scour the web. Find a medicine that hopefully will cure what ails you. Of course, healthcare PR plays are part in the aforementioned transaction, doesn’t it? Many medical professionals and pharmaceutical companies utilize the ...
Views: 463 - Financial Social Media and the SEC - by Submitted on Aug 15, 2012 from Kevin WaddelAcknowledging that the use of financial social media is rapidly accelerating, the SEC issued its observations following its review of the matter. In its pronouncement, the SEC notes that pursuant to Advisers Act Rule 206(4)-7, firms engaged in financial social media should adopt, and ...
Views: 539 - Energy PR: Four Key Considerations for Success - by Submitted on Aug 15, 2012 from Kevin WaddelEnergy is probably the single most important issue facing the modern world. It dominates the global economic and political agenda like nothing else and touches all our lives. Decisions we make now about how we generate, manage, distribute, use and pay for our energy in the years to come will ...
Views: 569