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  • Why You are Always Selling A Solution - by Susan Urquhart-Brown
    Submitted on Oct 24, 2005 from Susan Urquhart-Brown
    No matter what business you are in, you are selling something. Why will people buy from you? Basically, because you have something they want or they have something to gain by doing business with you. People want to buy solutions to problems. No matter what you sell, you have competitors. So ...
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