Marketing for small businesses existed long before online strategies and search engine algorithms were around. Some small business owners continue to use these traditional forms of marketing that have been around for ages; however, some are realizing how important it is to adapt to the changes ... Views: 415
It is undeniable that we take the suggestions and recommendations of our friends seriously. If a friend suggests a new restaurant, we are more likely to try that restaurant than if we had only seen a commercial about its opening.
Recent studies (Harris Interactive, June 2010) show that 71 ... Views: 366
It has always been difficult to quantify the ROI from social media marketing efforts. However, social media does impact the how and why people buy certain products. Current statistics show that 42% of consumers are already using social media as an aspect of their purchasing process. A study was ... Views: 548
Most online marketing campaigns today are utilizing pay-per-click (PPC) advertising, which can often be expensive. Running a PPC campaign can be tedious and a large time commitment. However, getting a good ROI can make all of these things worth it. Here are a few tips to help improve the ROI of ... Views: 411