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Articles from Marsha Kent | Selfgrowth.com
- Marsha Kent - SURFING THE WAVES OF SUCCESS - by Submitted on Feb 03, 2012 from Marsha KentMarsh Kent is one of the founder pioneers of the DRTV industry. By 1990, she had already produced her first major hit, the Miracle Blade Infomercial. She is one of the founders of Kent & Spiegel Direct. By 1992, she had already created Kent TV Marketing. This is Marsha Kent for you. Having ...
Views: 1145 - Marsha Kent - USA’s Direct Response Industry’s Smart Marketing Lady - by Submitted on Jan 27, 2012 from Marsha KentThe media goes gaga over her. Newspapers and television channels rave about her marketing skills. The Direct Response Industry got a spurt of adrenaline when she entered it and changed the rules of the game. Since the late 1980s’, scores of her products have straddled the consumer industry, many ...
Views: 666 - Marsha Kent – Producing A Smart Infomercial - by Submitted on Feb 28, 2012 from Marsha KentMarsha Kent, one of the foremost pioneers in the industry, has this to say about the importance of the Infomercial for the product that is being routed through the DRTV channel. “The whole framework of the DRTV model hinges on the Infomercial. The success of your product depends on how well you ...
Views: 634 - Marsha Kent – TELL MORE, TO SELL MORE - by Submitted on Feb 29, 2012 from Marsha KentDirect TV can be defined as a media activity that allows or enables customers to directly respond to the company advertising the product. DRTV combines the magnetic appeal of television with the accuracy of direct marketing techniques. DRTV has been highly successful in many products- from ...
Views: 549 - Marsha Kent – the Call Centre’s role in DRTV Marketing - by Submitted on Mar 13, 2012 from Marsha KentMarsha Kent, the pioneer in DRTV marketing talks profoundly about the importance of a good Call Centre in the DRTV ensemble. A responsive Call Centre, using a wide range of sophisticated software, answers inbound, or places outbound telephone calls. To handle the high volumes of inbound calls, ...
Views: 923 - Marsha Kent-The Thorough Professional. - by Submitted on Mar 12, 2012 from Marsha KentMarsha Kent, the one of the marketing wizards and pioneers of DRTV has been a strong advocator of the medium since the 1980s, and has sold products from every genre imaginable- Cosmetics, Personal Care, Fitness and Houseware, you name it, all of them have been touched, in some way or the other ...
Views: 692 - Marsha Kent. The Infomercial Virtuoso - by Submitted on Feb 08, 2012 from Marsha KentOne of America’s most successful women entrepreneurs, Marsha Kent is one of DRTV Industry’s founders and its ardent promoters. But what she is well-known for is her amazing success at the “Infomercial” stream of marketing campaigns. With the Miracle Blade I Infomercial going on air in 1990, her ...
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