It is easier to close a sale when a prospect has sought YOU out, rather than when you approach them. One of the reasons for this is that when a prospect approaches you, the business relationship starts out on a more equal footing.
Contrast the situation where a prospect approaches YOU with ... Views: 923
Why are so many companies spending time on things that don’t work? It seems amazing to me how consistently companies keep throwing money at advertising that doesn’t work. Foolish, right! What if you had an unlimited amount of money to market your business? Well, as a small businesses that ... Views: 967