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Articles from Trevor Southwold | Selfgrowth.com
- Ethical Link Building, Unethical Link Building - What's the Difference? - by Submitted on Feb 28, 2012 from Trevor SouthwoldLink building lies at the heart of most search engine optimisation (SEO) campaigns. Although it is important to ensure that everything on a website is optimised for search engines, it is even more important to ensure that a website lies at the centre of its own network of inbound links. Search ...
Views: 1052 - Basic Principles of Link Building - by Submitted on Jan 19, 2012 from Trevor SouthwoldLink building is the most significant way to improve search engine rankings for a given web page. When web pages make a sudden rise from obscurity to prominence, link building is almost certainly the cause, although perhaps not of the kind that a respectable business should engage in. Web ...
Views: 748 - A Conceptual Geography of Search Engine Optimisation - by Submitted on Jan 19, 2012 from Trevor SouthwoldSearch engine optimisation (SEO) can be confusing. So many different terms and concepts exist in the world of SEO that it can be difficult for a beginner to know where to start. For the purposes of this article, SEO will be taken to refer to a collection of processes and techniques that improve ...
Views: 674 - White Hat SEO and Why it Always Wins in the End - by Submitted on Apr 27, 2012 from Trevor SouthwoldWe've all seen those films where the man with the white hat wins. We've seen Gary Cooper defy the arrival of the train at High Noon. Poor Gary almost gets laughed out of town with his white hat, but we know that in the end he'll win through, and his victory is all the greater for taking the ...
Views: 629 - What Does Search Engine Optimisation Mean? - by Submitted on Feb 16, 2012 from Trevor SouthwoldThere is no straightforward answer to this question. Search engine optimisation means different things in different contexts. To everyone, it is the collective name given to a set of processes by which a website can be optimised for visibility within the results pages that are delivered by ...
Views: 628 - Common Legal Problems Associated With SEO - by Submitted on Dec 30, 2011 from Trevor SouthwoldLike other online activities, search engine optimisation (SEO) has proved to be a difficult area for legislators. The boundaries between legal and illegal SEO activities are hard to define. To make matters worse, when breaches of the law occur, they are difficult to punish. Nevertheless, any SEO ...
Views: 626 - Why Backlinks are Essential in Search Engine Optimisation - by Submitted on Apr 19, 2012 from Trevor SouthwoldThere is little questions that building backlinks to a website is essential to the success of SEO. A successful strategy of backlink building can prove invaluable to the search rankings of a website and the practice of good back-linking is one of the major obsessions of SEO practitioners. ...
Views: 605 - Learning About Search Engine Optimisation - by Submitted on Jan 12, 2012 from Trevor SouthwoldFor many people taking their first steps into the world of search engine optimisation (SEO), it can be full of bewildering jargon and possessed of a dizzying rate of change. However, investing the time and effort to get up to speed will ensure that you are able to keep abreast of changes as and ...
Views: 602 - Five Search Engine Optimisation (SEO) FAQ - by Submitted on Dec 30, 2011 from Trevor SouthwoldSearch engine optimisation (SEO) can be difficult to understand for those without an inside knowledge of the discipline. Here we have attempted to answer a short list of questions about SEO that are frequently asked by people who work outside of the SEO industry. 1. What is search engine ...
Views: 592 - What Are Click Through Rates and Why Do They Matter? - by Submitted on Jan 19, 2012 from Trevor SouthwoldClick through rates, or CTRs, are an important measurement when it comes to search engine optimisation. They matter because they give a good indication of how relevant and valuable your content and adverts are seen to be by users searching for certain terms; more importantly, they represent the ...
Views: 590 - Advantages of Ethical SEO - by Submitted on Jan 12, 2012 from Trevor SouthwoldIt is useful to think of ethical search engine optimisation (SEO) as a set of practices that both preserve the internet user's experience and promote a particular website. Unlike unethical search engine optimisation, ethical SEO does not breach webmaster guidelines provided by search engines and ...
Views: 586 - Picking the Perfect SEO Company - by Submitted on Feb 16, 2012 from Trevor SouthwoldFew business decisions are as important as choosing who to work with. Your choice of SEO company could make the difference between a resounding success and an expensive failure. Each SEO agency has its own strengths and weaknesses while some should be avoided altogether; unfortunately, choosing ...
Views: 581 - How Local SEO is Valuable - by Submitted on Apr 19, 2012 from Trevor SouthwoldThe internet is marvelled at for its global potential, the capacity to communicate with somebody in a yurt in Tibet with a dongle, and somebody living in a bungalow in Keynsham, has helped bring the world closer together and given potential for many companies to defy international, geographic ...
Views: 580 - Why Ethical SEO Techniques Should Be Used And Black hat Tactics Avoided - by Submitted on Apr 19, 2012 from Trevor SouthwoldNow that an increasing number of brands and businesses are starting to recognise how important strong on and off-page SEO is if you want your sites to rank well in search engines, one could argue that the need for staff members who are aware of SEO techniques and how they can help or hinder your ...
Views: 565 - Five Tips for On-Page Search Engine Optimisation - by Submitted on Dec 30, 2011 from Trevor SouthwoldBroadly speaking, any serviceable search engine optimisation (SEO) campaign should be comprised of two parts: on-page and off-page. Off-page SEO requires a significant and consistent investment of time and effort to produce results, but a little time and understanding can greatly boost your ...
Views: 543 - Analytical Tools for SEO: Some Hazards - by Submitted on Jan 19, 2012 from Trevor SouthwoldAnalytical tools can make the life of a search engine optimisation or digital marketing professional much easier. The burning question is: which ones? With so many to choose from, it can be difficult to know where to turn for the time-saving solution you need. Pay attention to the source of ...
Views: 540 - Why Black Hats are Bad - by Submitted on Apr 16, 2012 from Trevor SouthwoldWe all remember those black clad baddies fronting up to Gary Cooper in High Noon and we know a black hat means the wearer is willing to employ whatever despicable means necessary to achieve their malign goal. But when it comes to the online world of SEO, where there are less revolvers and more ...
Views: 538 - Why Ethical SEO Techniques Are The Way Forward - by Submitted on Apr 16, 2012 from Trevor SouthwoldThe world of SEO is rapidly expanding. As more and more businesses recognise the importance of having strong on and off-page SEO in order for their sites to rank well in search engines, the need for staff who have knowledge of SEO tactics and practices has never been greater. In a ...
Views: 532 - Link Building: Top-Down or Bottom-Up? - by Submitted on Mar 15, 2012 from Trevor SouthwoldBefore anyone embarks upon a content publicity mission, they should ask themselves some important questions. Foremost among these questions should be the question of whether they intend to take a 'top-down' or 'bottom-up' approach to link building - each has its own advantages, and each requires ...
Views: 519 - Four Things Your SEO Company Doesn't Want You To Know - by Submitted on Mar 27, 2012 from Trevor SouthwoldSearch engine optimisation companies can be secretive when it suits them, and companies of ill repute often take advantage of clients lacking in specialist knowledge of the field. Here are four things your search engine optimisation company may not want you to know: 1. Keyword research is ...
Views: 514 - Social Media and Internet Search Converge - by Submitted on Feb 28, 2012 from Trevor SouthwoldIn 2012, internet search and social media are beginning to converge. Search engine operators have discovered that social media provides data about people that can be used to improve search results and target adverts more productively to specific users or groups of users. Whenever somebody ...
Views: 513 - How to Differentiate Between SEO Companies - by Submitted on Mar 27, 2012 from Trevor SouthwoldWhen it comes to differentiating between search engine optimisation companies, many people succumb to the temptation of labelling companies according to their perceived ethical standpoint. While it is certainly important to bear ethical practice in mind when choosing between SEO companies, there ...
Views: 484 - Five Common Misconceptions About SEO - by Submitted on Dec 31, 2011 from Trevor SouthwoldSearch engine optimisation (SEO) is a mercurial industry and standards are changing all the time. Techniques that worked years, or even months, earlier regularly fall out of favour as the system evolves and search engine algorithms change. In this climate of constant change it is unsurprising ...
Views: 481 - How Difficult is Finding the Optimal Key Phrase? - by Submitted on Apr 27, 2012 from Trevor SouthwoldThere's no doubt about it, Search Engine Optimisation is one of the most essential processes for any website that wants to make money online, and it's even essential for all physical businesses as Google searches are increasingly dominating customer's habits for finding their services. One ...
Views: 463 - Three Steps to SEO Success - by Submitted on Mar 15, 2012 from Trevor SouthwoldIf you run a business with a web presence, you have probably noticed the web get more and more congested over time. These days there are so many sites competing for the attention of web users that getting noticed amid the throngs can be extremely challenging. Thankfully, there is an entire ...
Views: 463 - Multilingualism in SEO - by Submitted on Apr 19, 2012 from Trevor SouthwoldThe process of SEO in one language is already fairly complicated, it involves struggling to second guess Google's algorithms as well as marketing and presenting websites with the needs of the consumers strongly in mind. One of the most incredible values of the internet however is the ...
Views: 459 - Link Exchange Schemes: Are They Worth It? - by Submitted on Mar 27, 2012 from Trevor SouthwoldThere are many great questions facing the ambitious search engine optimisation practitioner. Very few webmasters have spent long in the game without considering the potential for link exchange schemes to improve their website rankings. But the question is: is it worth the risk? It should come ...
Views: 458 - Why Firms That Use Black Hat SEO Tactics Should Be Avoided - by Submitted on Apr 27, 2012 from Trevor SouthwoldIf you are looking to employ someone to handle your online marketing but find the whole business of search engine optimisation confusing and the language used alienating, what exactly is it you should be looking out for when browsing potential companies to employ? The world of SEO can ...
Views: 457 - What is SEO, and why should we care? - by Submitted on Apr 27, 2012 from Trevor SouthwoldMention SEO to a lot of people and be prepared to be met with a blank expression and a complete lack of interest. And yet, we as a society are becoming increasingly reliable on the internet; using it for everything from work, to satisfying our shopping needs and even down to planning that ...
Views: 455 - Why Does Search Engine Optimisation Exist? - by Submitted on Mar 26, 2012 from Trevor SouthwoldIn a nutshell, search engine optimisation exists simply because search engines exist. Without search engine optimisation, prime real estate at the top of the search engine results pages would be unattainable for all but the oldest and most authoritative websites. Although most people use ...
Views: 455 - How to Understand Search Engine Optimisation - by Submitted on Mar 27, 2012 from Trevor SouthwoldAs the internet becomes more important as an arena for commerce, many businesses are facing the challenge of learning to compete in the online space. Particularly for businesses whose human resources are not specifically geared towards internet skills, the world of search engine optimisation can ...
Views: 450 - Reasons Why Your Web Presence Could Use Some SEO - by Submitted on Apr 16, 2012 from Trevor SouthwoldAs there are hundreds of millions of websites floating about in cyberspace, without some form of optimisation, nobody would ever find what they were looking for. This is why search engines such as Google and Bing have become ever more important in the world of the internet. Most people's ...
Views: 441 - The Pitfalls of Unethical Search Engine Optimisation - by Submitted on Jan 12, 2012 from Trevor SouthwoldUnethical search engine optimisation (SEO) is exactly that: morally questionable (or outright reprehensible) activity to make a website more appealing and easier to understand for search engine crawlers. Whether you are interested in morality or not, breaching webmaster guidelines provided by ...
Views: 432 - Four Reasons to Invest in Search Engine Optimisation - by Submitted on Feb 28, 2012 from Trevor SouthwoldWith so many different ways to spend a marketing budget, it is hardly surprising that businesses often struggle to choose where to apply their limited resources. The difficulty of the decision is compounded by the fact that it is often difficult to measure the performance of some types of ...
Views: 428 - Improving Internet Marketing ROI Through Search Engine Optimisation - by Submitted on Jan 12, 2012 from Trevor SouthwoldInternet marketing may be a new field, but it is one that holds great potential for efficient marketing spend. Unlike print advertising, which typically costs a lot of money, internet marketing is often cheap, creating many exciting opportunities for small businesses. Most serious enterprises ...
Views: 419 - Basic Elements of a Search Engine Optimisation Strategy - by Submitted on Feb 28, 2012 from Trevor SouthwoldSuccessful search engine optimisation (SEO) strategies share common elements, although in implementation they can be very different. Broadly speaking, a search engine optimisation strategy should be comprised of two parts - on-site optimisation and off-site optimisation. On-site optimisation ...
Views: 414 - How link building strategies can significantly improve the reputation and profitability of businesses everywhere - by Submitted on Apr 16, 2012 from Trevor SouthwoldNowadays, everywhere you look things seem to be progressing at an almost startling velocity. Digital media has exploded and now exists as a dominant force in our society. As a result, the way in which businesses market themselves has had to change also. The internet has widened the playing field ...
Views: 389 - Why SEO is Important to all Business - by Submitted on May 17, 2012 from Trevor SouthwoldTo many Search Engine Optimisation is a new and alien world, the whole idea of online marketing seems strange, hard to understand and therefore they don't want to bother themselves. Search Engine Optimisation is important though, it is an extremely valuable modern asset that can benefit your ...
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