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Articles from Silvia Pencak | Selfgrowth.com
- 5 Quick Tips To Get Website Traffic Fast - by Submitted on Jan 02, 2012 from Silvia PencakOnline, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those ...
Views: 876 - 5 Keys To Creating Websites That Sell - by Submitted on Dec 21, 2011 from Silvia PencakYour business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are sure to return time and time again. Let’s ...
Views: 614 - B2B Marketing and Social Media Trends - by Submitted on Dec 12, 2011 from Silvia PencakWhen it comes to B2B social media marketing, there are three primary values that professionals use it for; connecting, collaborating, and sharing. But what do each of these have to do with business and what are the social media trends looking like right now? Let’s take a look. Discovering the ...
Views: 740 - What is Online Branding and Online Brand Positioning? - by Submitted on Dec 05, 2011 from Silvia PencakEvery successful business owner understands the importance of online brand positioning. But what is online branding and how can you develop your own positioning strategy? Let’s take a look. What is online branding? Branding is a type of marketing method that helps you target your ...
Views: 1989 - Brand Value vs. Brand Recognition - by Submitted on Dec 04, 2011 from Silvia PencakIf I were to put two packages of coffee before you, one being Folgers and the other an unbranded coffee, and asked you to purchase one of them, in all likelihood you would choose Folgers. Why? Because Folgers is a brand that you easily recognize, and more importantly it is the brand that you ...
Views: 890 - The Importance of Branding - by Submitted on Dec 04, 2011 from Silvia PencakBranding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for ...
Views: 739 - What is a Unique Selling Proposition? - by Submitted on Dec 04, 2011 from Silvia PencakThe foundation of a unique selling proposition is offering a product or service perceived by potential buyers as unique and valuable. The attributes of the business’ products or services should be substantially different from the competitor. In order to effectively develop a unique selling ...
Views: 868 - Customer Engagement: Beyond the Words - by Submitted on Dec 04, 2011 from Silvia PencakCustomer engagement is akin to many of the catch phrases that pop up in marketing lingo from time to time. These often take the marketing world by storm, and then eventually subside. However, customer engagement seems here to stay. Essentially, it is a strategic approach to marketing that ...
Views: 753 - Top 10 Traffic Ideas for Your Blog - by Submitted on Dec 02, 2011 from Silvia PencakBlogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it. Here are ten ideas to bring in the traffic your blog needs to survive. Of all the ...
Views: 761 - Brand Visibility: Tips to Set You Apart - by Submitted on Dec 02, 2011 from Silvia PencakA well-defined brand will set your product apart from the competition. However, the success of any branding strategy hinges on the ability to establish brand visibility in the marketplace. The product must be known and recognized. If that is achieved, then customers will be willing to buy your ...
Views: 721 - Communicate Your Competitive Advantage - by Submitted on Dec 02, 2011 from Silvia PencakYour competitive advantage is what gives you the edge over a competitor. It is a product feature or attribute, which is superior to that of the others on the market. Or, it might be a service that you are able to perform better than your competitors. Regardless of what it happens to be, that ...
Views: 647 - Differentiation Opportunities - by Submitted on Dec 02, 2011 from Silvia PencakProduct differentiation is important, especially in a market where there are a small number of target customers. Differentiation is all about clarifying the uniqueness of your product, and highlighting the features that make it different from the competitor. In order to establish that ...
Views: 597 - Top 7 reasons why your online business is not bringing you enough paying clients - by Submitted on Dec 02, 2011 from Silvia PencakIs your online business failing to bring you clients? If so, it may be time to change up your game plan. Let’s take a look at the top 7 reasons why your online business is not bringing you enough paying clients. 7. Design and Outlook One on the top 7 reasons why your online business is not ...
Views: 551 - What Is Brand Positioning - by Submitted on Dec 01, 2011 from Silvia PencakBrand positioning is a strategic approach to establishing a sustainable competitive advantage. Wikipedia defines competitive advantage as “the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and ...
Views: 1062 - Broken Promises - by Submitted on Dec 01, 2011 from Silvia PencakIn general, what sets one product apart from the rest is branding. Branding is a method that differentiates a product and makes it easily identifiable. It should therefore be an important component of your company’s marketing thrust. It is a twofold concept, involving the promotion of both ...
Views: 527 - Positioning Your Brand - by Submitted on Dec 01, 2011 from Silvia PencakIf your brand is well-defined in the marketplace, then that is guaranteed to drive product sales and propel your small business along the road to profitability. It is every business’ dream to have a brand that is easily recognized, resonates well with consumers, and evokes positive feelings and ...
Views: 609 - How the Real You Wins Real Prospects - by Submitted on Nov 29, 2011 from Silvia PencakThe premise behind business is simple – get clients, make money. Getting the clients, however, is not always as simple. If you want to win clients, you need to know how the real you wins real prospects. Who are you? What is your business? And how can your business help others? Once you have ...
Views: 562 - How To Drive More Visitors To Your Site - by Submitted on Nov 29, 2011 from Silvia PencakSo you want to know how to drive more visitors to your site? If so, you have come to the right place. With the rise of World Wide Web, the way that businesses market their products and services has changed greatly. Rather than handing out flyers, businesses are sending out emails. Rather than ...
Views: 528 - What is Brand Analysis? - by Submitted on Nov 29, 2011 from Silvia PencakOpinions, good instincts, and creative thinking are not enough when it comes to brand analysis. Brand analysis involves sizing up a business situation and deciding on a strategy. Two major concerns of brand analysis are the industry and the existing competitive conditions. These assessments ...
Views: 642 - Cool Tricks To Maximize Your Time on Social Media - by Submitted on Nov 29, 2011 from Silvia PencakSo, you’re all connected and set up with Twitter, but now what? You know that Twitter is a great way to expand your business and gain more clients, but how can you maximize your time on this social media website? To find out, continue reading this article. Throughout, we will talk about several ...
Views: 686 - Winning the Hearts of Your Clients - by Submitted on Nov 28, 2011 from Silvia PencakIf you want to succeed in your small business venture, you need to capture the attention of your clients. After all, without the clients, you don’t have a business. Customers are the key to your success, so winning the hearts of your clients is essential. Let’s take a look at a few tips to help ...
Views: 576 - Is Twitter the Right Place for Your Small Business? - by Submitted on Nov 28, 2011 from Silvia PencakIs Twitter the right place for your small business? With the rise of social media, marketing techniques have taken off in a new direction. While businesses do promote themselves through television, radio, and newspaper ads, the more popular trend right now seems to be social media marketing. ...
Views: 572 - Why Facebook? - by Submitted on Nov 28, 2011 from Silvia PencakWhy Facebook? That is a question that many small business owners are asking themselves. In the last few years Facebook has grown into a huge online community that is used by almost everyone. If you aren’t using it, you can guarantee that your competitors are. But why are so many people using ...
Views: 602 - How To Successfully Leverage Social Media - by Submitted on Nov 28, 2011 from Silvia PencakDo you want to direct traffic to your website, market your business, and increase your sales? Twenty years ago, if you wanted to enhance your business, you would use newspaper ads, television ads, or radio ads. Today, if you are not using social media to market your business, you are already 5 ...
Views: 568 - How To Improve Your Website Conversion Rates - by Submitted on Nov 28, 2011 from Silvia PencakSo, you want to know how to improve your website conversion rates? You’ve come to the right place! For those who are unsure, a conversion rate is the percentage of visitors to a website that go on to make a purchase. If you want to run a business, it is not enough to get people to your website – ...
Views: 657 - Bring Traffic To Your Website Using Social Media - by Submitted on Nov 28, 2011 from Silvia PencakIn the last few years, the numbers of social media websites have expanded greatly. Similarly, the number of people using these websites has soared. Facebook alone has an online active population of over 750 million users. Combine this statistic with the number of people using Twitter, LinkedIn, ...
Views: 535 - Top Social Media Sites for Small Business - by Submitted on Nov 28, 2011 from Silvia PencakYou know that social media works, but how do you find out what social media sites are the best for your small business? The truth is, there are dozens of different social media networks that can help you to expand your business. However, there are a few that stand out from the rest: 1) ...
Views: 672 - Everything You Need To Know About Social Media Marketing - by Submitted on Nov 25, 2011 from Silvia PencakIf you are starting a new business, social media should be of primary focus when it comes to your marketing campaign. The extreme advancement of technologies on the internet in the past few years have made social media marketing a primary mode of marketing for small and large businesses alike. ...
Views: 571 - How Social Media Marketing Services Can Benefit Your Business - by Submitted on Nov 25, 2011 from Silvia PencakAre you new to the world of social media? Or maybe you’ve been around for some time, but you’re still desperately trying, but failing, to direct traffic to your website through social media? If either of these applies to you, you may be in some desperate need of our social media marketing ...
Views: 588 - Four Things To Consider When Creating a Small Business Strategy - by Submitted on Nov 25, 2011 from Silvia PencakWhat makes the difference between a successful business and a business that is barely staying alive? What is it that makes Apple, McDonalds, or Nike so popular among the masses? The answer is simple – a good business strategy. Whether you own a small or large business, it is your strategy that ...
Views: 572 - Everything You Need To Know About Branding and Brand Management - by Submitted on Nov 25, 2011 from Silvia PencakIf you own a small business, you probably already know that at some point you will need to invest some time into branding. Small business branding plays an extremely important role in marketing your business, giving your customers something to remember your company or business by. Without a good ...
Views: 623 - Small Business Strategy Tips - by Submitted on Nov 25, 2011 from Silvia PencakI don’t know what the name of your small business is, nor do I know what product or service you are selling. What I do know is that if you start small business plans without a strategy, you will fail. All successful business plans have a good strategy behind them. And when it comes to small ...
Views: 537 - Small Business and Social Media: Blog - by Submitted on Nov 25, 2011 from Silvia PencakWe all know that social media websites such as Facebook, Twitter, LinkedIn, and YouTube can help us to expand our business to a variety of different consumers around the world. Once you decide to get your business out there using social media platforms, however, it is also recommended that you ...
Views: 601 - The Basics of Small Business Branding - by Submitted on Nov 25, 2011 from Silvia PencakYou own a small business and you’re doing well but recently you have noticed that your competitors have a slight edge on you. Wondering why? Chances are, it has nothing to do with your product or price – it’s the simple fact that they are more memorable than you. There are two ways that you can ...
Views: 542 - A Tiny Change Today… - by Submitted on Nov 25, 2011 from Silvia PencakOne of my favorite quotes and the one I’m trying to live my life by. But let me back up a bit. Those of you who spent some time in my space know that I don’t usually write personal notes. I’m more about tips and strategies (oh yes, I absolutely love strategy) for small businesses and ...
Views: 541 - Business Branding as a Tool To Profitable Business - by Submitted on Nov 25, 2011 from Silvia PencakBusiness branding as a tool to profitable business is becoming more and more evident as time progresses. We all need to make money and make a living, plain and simple; and that cannot occur without the help of effective brand positioning and marketing. To be successful at getting traffic for ...
Views: 535 - How Important Is Branding Plan for Small Business? - by Submitted on Nov 23, 2011 from Silvia PencakBusiness branding as a tool to profitable business is becoming more and more evident as time progresses. We all need to make money and make a living, plain and simple; and that cannot occur without the help of effective brand positioning and marketing. To be successful at getting traffic for ...
Views: 593 - Top Brand Management Tips to Help Your Small Business Thrive - by Submitted on Nov 23, 2011 from Silvia PencakGrowing a small business can be a challenge. There is that initial excitement when you first become aware of the idea you wish to create, to then be followed by the immense amount of responsibility it takes to startup your own company. Start off small, try not to get overwhelmed and realize ...
Views: 554 - Top 7 Tips To Help Your Business Thrive Online - by Submitted on Nov 23, 2011 from Silvia PencakLooking for tips to help you gain more exposure for your business? I could write for weeks about the ideas helping you effectively grow traffic, but let’s look at the top 7 tips to help your business succeed. Business branding is simple when you have a smart plan leading you in the right ...
Views: 554 - Make People Know About Your Business - by Submitted on Nov 23, 2011 from Silvia PencakTaking care of your home or office based business can be challenging. It can also be expensive, which is why it is so crucial to ensure that you are gaining as many new clients as possible. This type of skill is commonly referred to as brand awareness. This can come in many forms such as ...
Views: 564 - What Can a Good Brand Strategy Do For Your Business - by Submitted on Nov 23, 2011 from Silvia PencakHaving a business is both rewarding and exhausting. It can drain you financially as well as emotionally and physically. It requires a lot for one to get the idea formulated for the type of business they wish to establish, then proceed with the plan and begin working for yourself. It will ...
Views: 626 - How Important Is Branding Plan for Small Business? - by Submitted on Nov 22, 2011 from Silvia PencakBranding is something that every business owner, large and small should be more aware of everyday. While you may be thinking, “but I just own a small business, I don’t have a branding plan”, you should still have one to stay afloat. Having a branding plan is when you have come up with a ...
Views: 512 - Five Most Powerful Twitter Tools - by Submitted on Nov 21, 2011 from Silvia PencakIm a Twitter enthusiast. I use it on a daily basis to both, connect with other like-minded people out there and promote my business to those who might benefit from working with me. Even though I use other social media sites as well, I still find Twitter the most powerful tool out there for those ...
Views: 765 - Why Branding Matters? - by Submitted on Nov 21, 2011 from Silvia PencakBranding. One word that could essentially change the future of your company in as little as couple weeks. A branding plan is when you take your small business from a neighborhood success to something spectacular. Your brand will gain additional customers and further your sales in a way you ...
Views: 656 - Top 4 Strategies to Help You Build a Successful Online Business - by Submitted on Nov 21, 2011 from Silvia PencakBusiness branding can be a vital part of your small business success. All within one small plan of action one can take their company to the next level. In order to do that, you must have and implement brand strategy as soon as possible. This for many reasons can help you become effective ...
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