An AUS$180 million advertising campaign launched in 2006 by Tourism Australia featured a bikini-clad Australian woman asking television viewers from around the world... ‘where the bloody hell are ya?’
The infamous advertisement was aimed at generating an interest in Australia’s wildlife, and ... Views: 564
Electoral politics has long been one of the most widely covered events in the United States. The presidential election of 2008 is a prime example where the race for the White House captured the imagination of not just America but also the world. More than just bringing a new President to office ... Views: 609
Mobile marketing is really taking off now and using it is paying off for many brands, businesses and corporations. Even for the smallest business on a limited marketing budget, there lies the potential for amazing results. For some, mobile marketing is the preferred choice and they need to ... Views: 536
With the emergence of SMS marketing as the mobile marketing method of choice for business, many companies have rushed into employing mobile marketing systems. Whilst it’s important to be utilizing mobile marketing in your advertising, the haste with which such systems have been employed has led ... Views: 735
As the world of mobile makes constant developments in to what it can offer, developers are looking to expand the features of mobile individually as well as integrating features to create all new approaches to mobile advertising. Gaming has become one of the most popular uses for mobile; with ... Views: 1065
Mobile advertising is the ability for businesses and individuals to advertise their product, campaign or service over mobile phone devices. This is done as a text message or applications (apps) - apps which are either pre-installed or downloaded by users. Receiving this kind of advertising on ... Views: 514
Elections in the United States are given more coverage than just about any other event on the planet. As they are unique in terms of their scope and often complexity, the ability to innovate has long been a requisite for successful election campaigns. As the last few cycles have shown, the way ... Views: 664
Mobile technology has certainly changed the nature of trade and commerce in modern times. In particular, though it has led to a dramatic shift in the conduct of online retail. Where just a few years ago, we would be confined to desktops in pursuing our internet shopping needs, these days, ... Views: 562
As mobile begins to take an ever dominant place in the modern world of communications and technology, its capacity for marketing and advertising are also catching the eye of major corporations. Recent developments in Mobile capabilities means previously, relatively unused services such as ... Views: 699
Although MMS has been around for some time, early teething problems in its use have hindered any real surge since its inception. However, it would now appear that the teething problems have been addressed and MMS is ready to make its mark on the mobile marketing world. But in making this mark, ... Views: 693
In the world of mobile today, there is a vast range of mobile features, applications and services that can be found on an equally wide range of mobile devices and platforms. Because of this wide range however, mobile developers are discovering a key issue in mobile, which is Fragmentation. ... Views: 1340
With the latest developments in mobile technology, Smartphone’s have become a hot commodity for mobile users. They offer ease of use, all new mobile experiences and specialised development and platform design. Moreover, Smartphones also entail a vast range of applications for customer use. ... Views: 850