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Articles from Justine Fittion | Selfgrowth.com
- Tips on How to Identify the Target Market and Target Them - by Submitted on Jun 20, 2012 from Justine FittionIf a business is trying to find its specific market, one which will respond best to its product, it is important to get it right and create that solid customer base. Considering the income of the people targeted, age group, and social background can help to specify the target market. For example ...
Views: 536 - A Job in Field Sales - Do You have What it Takes? - by Submitted on Jun 20, 2012 from Justine FittionSo you think you could sell ice to the Eskimos? Sand to the Arabs? Perhaps you've just been told you have 'the gift of the gab' and think you could use that talent to sell products- an ability that is increasingly in demand in the world of field sales. But you'll need more than that to really ...
Views: 554 - Field Marketing: the Power of Branding - by Submitted on Jun 01, 2012 from Justine FittionField Marketing is the art of raising sales for a product or service and one of its most powerful tools is branding. Somebody who can successfully develop brand image will never be out of work in field marketing, it can be the cornerstone not only of one marketing campaign but for the whole life ...
Views: 733 - The Telephone: Field Marketing Tool or Sales Deterrent? - by Submitted on Jun 01, 2012 from Justine FittionField marketing: the task of improving sales of a product or service, it comes in many forms from extra promotional drives, to taking to the streets and selling directly to customers. In their arsenal of marketing tools field marketing agents find the contention of the telephone. Telephones ...
Views: 764 - Improving Sales In-House - by Submitted on May 15, 2012 from Justine FittionResearch has suggested that when it comes to making a purchase, the largest part of the decision making process occurs in- store. Especially in the case of customers buying smaller commodities, they might walk into a supermarket with the view to just picking up a newspaper, it is then the skill ...
Views: 560 - Face -to- Face Field Marketing Compared to Internet Marketing - by Submitted on May 15, 2012 from Justine FittionCustomer interaction is essential to and at the very core of field marketing. Field marketing itself is the practice of making a product more appealing to consumers, which means interacting with customers and encouraging people to buy the products they are tasked with promoting. How a company ...
Views: 582 - Marketing Accountability: Proving Field Marketing is Worthwhile Investment - by Submitted on Apr 24, 2012 from Justine FittionFor companies as a whole, not just in their field marketing department, the single aim is to make as much revenue as possible whilst costing as little as possible to do it, the highest executives will be keeping a constant eye on efficiency, ready to trim off any extra fat. In harder economic ...
Views: 873 - The Four Ps of Marketing and Why they are no Longer Relevant - by Submitted on Apr 24, 2012 from Justine FittionThe traditional way of considering a field marketing strategy was by thinking in terms of the Four Ps. Although this might sound like the sort of technique used to teach primary school children, it was used as a valid model for field marketing for many years only to be supplanted by the newer ...
Views: 701 - Why Outsourcing Sales Could Help Your Profits - by Submitted on Apr 20, 2012 from Justine FittionTo outsource sales is to hire a dedicated sales team from a third party. While many business owners may feel that keeping everything 'in-house' is more cost effective, there is a danger of your sales team becoming complacent and start failing to research the competition or changes in the ...
Views: 504 - Why The Customer Is At The Centre Of Field Marketing - by Submitted on Apr 20, 2012 from Justine FittionWhat the most important thing for a business? Profits? Perks? No. The most important thing is who your business serves the customer, be it the person on the street, another business or a government body. If your business is field marketing, this statement is even more true, but not just your ...
Views: 478 - Cosine Field Marketing Agency of the Year 2011 - by Submitted on Mar 23, 2012 from Justine FittionField marketing is a traditional discipline and yet one of the few growing industries in a recession-ravaged UK. With the increased use of new media and the growing popularity of smartphones, it's more difficult than ever for businesses to attract new customers, and even more difficult to ensure ...
Views: 537 - The Ethics Behind Field Marketing - by Submitted on Mar 23, 2012 from Justine FittionIn our fast paced world we are constantly be marketed at, almost anything we see is an advertisement. So often we are being pitched and sold something that the customer becomes defensive. It is of utmost importance within field marketing that the comfort of the customer (or potential customer) ...
Views: 528 - What are 'outsourced sales' and how can they be beneficial? - by Submitted on Mar 14, 2012 from Justine FittionFull 'sales outsourcing' is the process of a company hiring a fully external third party sales force. Also known as 'channel' or 'indirect' sales, it can be based on shared risk, although there are models where the outsourcer is paid for all of their activity, but the outsourcer covers speed ...
Views: 922 - Dealing with the customer in field marketing. - by Submitted on Mar 14, 2012 from Justine FittionAt the centre of any successful business, let alone marketing, is the customer. It is imperative in field marketing- due to the high demand for knowledge of psychology and sociology- that the customers needs are recognised and consistently met. Within these days of mass production and choice ...
Views: 527 - Temporary Job Options For Graduates - by Submitted on Feb 28, 2012 from Justine FittionMany graduates face an uphill struggle when they begin applying for jobs in their chosen industry. Those who have little or no previous working experience, and no vocational training, often struggle to find their dream jobs when the economy is exhibiting scant signs of growth. Graduates today ...
Views: 619 - Job Opportunities at Field Marketing Agencies - by Submitted on Feb 23, 2012 from Justine FittionWith the economy on a back footing, finding a job can be difficult without extensive working experience. Students who are due to graduate this year or who graduated last year are bound by the constraints of a competitive labour market, but those who know where to look can still find exciting job ...
Views: 574 - Some Advantages and Disadvantages of Sales Outsourcing - by Submitted on Feb 16, 2012 from Justine FittionMany businesses rely on outsourcing. Bringing everything in-house is an unrealistic aim for most companies, so the problem facing many entrepreneurs is one of selection - which aspects of the business should be handled in-house and which should be outsourced? Here is an explanation of the ...
Views: 1956 - How Can Field Sales Solutions Help My Business? - by Submitted on Feb 16, 2012 from Justine FittionField sales solutions provide an outstanding means of influencing consumer behaviour at the point of sale. Several studies have shown that the vast majority of purchasing decisions are made when a consumer is shopping, meaning that experiences within the store (or 'in the field') have an ...
Views: 518 - Sales Outsourcing vs. Internal Sales - by Submitted on Jan 17, 2012 from Justine FittionOne of the toughest choices facing many brands is whether to outsource sales functions to a third party organisation or handle sales internally. Each approach has advantages and disadvantages, but sales outsourcing often proves the more effective business decision. Handling sales internally ...
Views: 558 - How Can Field Marketing Help Your Business? - by Submitted on Jan 11, 2012 from Justine FittionField marketing can provide an outstanding return on investment when it is intelligently deployed. Depending on the specific nature of your business and industry, field sales solutions can provide an unparalleled way to engage directly with your potential customers and influence their purchasing ...
Views: 518 - Are Jobs In Field Marketing Recession-Proof? - by Submitted on Dec 29, 2011 from Justine FittionField marketing is important for keeping a brand recognisable and establishing it as reliable and trustworthy in the eyes of the consumer. As the UK economy struggles to spark new growth, the importance of effective field marketing for both new and established brands cannot be undersold, making ...
Views: 529 - Field Marketing: In-House or Not? - by Submitted on Dec 20, 2011 from Justine FittionIf you have already chosen to add field marketing to your business' existing repertoire of marketing areas, you have already made one wise decision. The next question that should be at the forefront of your mind is this: should I handle field marketing in-house or find an agency to do it for ...
Views: 590 - What Can Sales Outsourcing Do For You? - by Submitted on Dec 13, 2011 from Justine FittionIf you are running your own business, you may be interested to hear about the potential benefits that sales outsourcing can bring to your brand. Although there is much to be said for the level of control that handling everything in-house can give your business, this degree of control does not ...
Views: 488 - Can Field Marketing Jobs Help Battle Student Debt? - by Submitted on Nov 25, 2011 from Justine FittionSince the Labour government withdrew funding for undergraduate degree courses, students around the country have been faced with serious financial woes. After the subsequent uncapping of tuition fees, the predicted average student debt for a 2012 entrant now falls somewhere around the £50,000 ...
Views: 523 - Planning Successful Field Sales Solutions - by Submitted on Nov 08, 2011 from Justine FittionField sales campaigns vary greatly in the level of return on investment they provide. As with other marketing initiatives, several factors can make the difference between a lucrative investment and a costly mistake. Although there is no such thing as a guaranteed success, you can take several ...
Views: 555 - Pitfalls of Poor Field Marketing - by Submitted on Oct 25, 2011 from Justine FittionThere are a number of different approaches to and varieties of field marketing. Many of these have their own unique set of advantages and disadvantages. Unfortunately, if you jump into a field marketing campaign without the appropriate forethought, you may find your business wasting money. ...
Views: 725 - Sales Outsourcing vs. Handling Sales Internally This Christmas - by Submitted on Oct 14, 2011 from Justine FittionIf you are thinking about how best to market your business' products in the run up to Christmas, one of the most important decisions to make is whether you will handle sales internally or outsource sales functions to a third party organisation. Each approach has its own advantages and ...
Views: 509 - Tactical Field Sales Solutions and Your Business - by Submitted on Oct 14, 2011 from Justine FittionField sales are an important part of any marketing campaign. There is no better way to connect directly with your customers than by hiring an experienced team to market your products face to face and in store. Whatever you are looking to sell, be it groceries, appliances, tools or anything else, ...
Views: 605 - Marketing Expos - by Submitted on Sep 29, 2011 from Justine FittionIf you run your own business and have been considering marketing services and what they might do for your company, there will be plenty to be gained from attending any of the many marketing trade exhibitions that happen all over the country and the rest of the world. Amongst other things, ...
Views: 611 - Temporary Field Marketing Jobs For All Ages - by Submitted on Sep 29, 2011 from Justine FittionThe variety of things involved in field marketing mean that there's a huge variety of field marketing jobs available. Whether you're a student, at home for the holidays, in need of some temporary work or a busy parent who would like a little extra income to go on holiday, then there's probably a ...
Views: 561 - Sales Outsourcing - How Is it Done? - by Submitted on Sep 29, 2011 from Justine FittionThe phrase 'sales outsourcing' may be familiar to you, you may have even outsourced a sales team before now. The traditional idea of sales outsourcing is that you hire a third party in order to use their specialist knowledge for a particular campaign. They are then responsible for representing ...
Views: 594 - Field Marketing Job Opportunities - by Submitted on Aug 08, 2011 from Justine FittionOne of the most interesting things about field marketing is that even if you've never heard of it before, you've more than likely taken part in it. From sneaking that sample in your local supermarket to chatting to promotional staff, field marketing is done in a huge variety of ways. The great ...
Views: 542 - Why You Should Outsource Sales - by Submitted on Jul 29, 2011 from Justine FittionOutsourcing your sales team has time and time again proven to be incredibly successful for a variety of businesses. Whatever your niche, there will be a team available to suit your needs. However, if you're not sure whether or not outsourcing your sales team is a good idea for your business, ...
Views: 526 - How Does Field Marketing Work? - by Submitted on Jul 26, 2011 from Justine FittionIt could be suggested that 'marketing' is a word that the vast majority of us are familiar with. However, 'field marketing' is perhaps a term that many of us are not so used to seeing. Interestingly, it is more than likely that you have participated in field marketing without knowing it. This is ...
Views: 643 - How Can Sales Outsourcing Help You? - by Submitted on Jul 21, 2011 from Justine FittionField marketing is comprised of a number of different facets. One of the major aspects of field marketing that you may not know much about, but could substantially help your business, is sales outsourcing. So what exactly is sales outsourcing, and how could it help you? Full sales outsourcing ...
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